Social crm: dall’ascolto al coinvolgimento del cliente - Stefano Besana
12
Evolving SOCIAL CRM dall’ascolto al social business Wining in web
-
Upload
young-digital-lab -
Category
Technology
-
view
734 -
download
0
description
YDL - Corso in Digital Strategy e Social Media Mix - Novembre 2011, Milano
Transcript of Social crm: dall’ascolto al coinvolgimento del cliente - Stefano Besana
Evolving SOCIAL CRMdall’ascolto al social business
Wining in web
Respect that your customers and employeeshave power. Once you accept this
as true,you can begin to have a real, more equalrelationship with them
- Charlene Li
To succeed with empowered customers, youmust empower your employees to
solvecustomer problems.
- Josh Bernoff
Il Social CRM si concentra sull’ingaggio con
il consumatore attraverso le conversazioni collaborative al fine di creare dei benefici per
entrambe le parti in un contesto di confidenza e trasparenza. Il SCRM, è la risposta che offre l’azienda alle discussioni che sono
create e gestite dai consumatori
- Paul Greenberg
DEll Listening CEnter
Case studies - giffgaff
Case studies - dell
Bill Johnston (DELL) at Social Business Forum 2011 - Milan
What’s next?
What’s next?
Stefano Besana Social Learning Consultant
OpenKnowledge srl
www.sociallearning.it
in/stefanobesana
stefanobesana
