The 90 Day Social Web Brand Management Plan Managing Content Marketing Edition
Social Content Plan
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Transcript of Social Content Plan
![Page 1: Social Content Plan](https://reader033.fdocuments.net/reader033/viewer/2022061206/5483d7aab4af9f640a8b45be/html5/thumbnails/1.jpg)
DCH Downloads
Socialising the Brand:Social Content
October 2010
dch.co.uk@DCH_Agency
![Page 2: Social Content Plan](https://reader033.fdocuments.net/reader033/viewer/2022061206/5483d7aab4af9f640a8b45be/html5/thumbnails/2.jpg)
Why are we doing this?
• Recently a number of our clients have expressed an eagerness to enter the social space
• Rather than just “give them a Twitter”, we’ve developed a strategic framework for developing social content as part of DCH’s Socialising the Brand programme.
• In this open era, we wanted to share the work and for it to be collaborated on
• This is version 1.0, released October 2010
• Please share it and let us know your thoughts
@nicholasrgill
![Page 3: Social Content Plan](https://reader033.fdocuments.net/reader033/viewer/2022061206/5483d7aab4af9f640a8b45be/html5/thumbnails/3.jpg)
We believe social media is just stuffSocialised brands can be contagious
• Socialised brands deliver cohesive experiences around the brand
• Delivered through content that’s sticky, slippy and contagious– Information,
entertainment, utility, monetary
• It is about attraction, not interruption
• It amplifies the combined power of all brand activities
Source: Infographic Mike Philips, eatsleepsocial.com, @imjustmike
![Page 4: Social Content Plan](https://reader033.fdocuments.net/reader033/viewer/2022061206/5483d7aab4af9f640a8b45be/html5/thumbnails/4.jpg)
Where do I start?Your social media content is born from your business and brand DNA & understanding your consumers.
Brand
Consumer Business
![Page 5: Social Content Plan](https://reader033.fdocuments.net/reader033/viewer/2022061206/5483d7aab4af9f640a8b45be/html5/thumbnails/5.jpg)
It’s about meaningful engagement
Community
Brand
Consumer
Be relevantAdd valueFacilitate
ShareableSociable
Topical
AuthenticOpen
Transparent
![Page 6: Social Content Plan](https://reader033.fdocuments.net/reader033/viewer/2022061206/5483d7aab4af9f640a8b45be/html5/thumbnails/6.jpg)
This doesn’t happen at the click of a button(or just setting up social profiles)
![Page 7: Social Content Plan](https://reader033.fdocuments.net/reader033/viewer/2022061206/5483d7aab4af9f640a8b45be/html5/thumbnails/7.jpg)
And you’ll probably find you need to move through the gears
Contemplation
Pilot/Trial
Transition
Strategic
![Page 8: Social Content Plan](https://reader033.fdocuments.net/reader033/viewer/2022061206/5483d7aab4af9f640a8b45be/html5/thumbnails/8.jpg)
And it takes a combination of your “Everyday engagement” being amplified by impact campaigns
Eng
agem
ent
/ re
latio
nshi
ps
Time
Impact campaign
Everyday engagement
Source: Raak wewillraakyou.com @wewillraakyou
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And this is how you do it
Creation, deployment &
active management
Objectives & impact
Tactics & themes
Ongoing active
analytics(dial up what
works, stop what doesn’t)
![Page 10: Social Content Plan](https://reader033.fdocuments.net/reader033/viewer/2022061206/5483d7aab4af9f640a8b45be/html5/thumbnails/10.jpg)
Plan your content using the social content spreadsheet• Brand guidance• Objectives• High level content planned by social currency
type & expected results• Detailed monthly plans
Document available as a Google Document Downloadhttps://spreadsheets.google.com/ccc?key=0AsveKD-DbznmdHZlUGVqbXBLenp4MnZ0aEMxSTZob1E&hl=en&authkey=CL_Vue4E
Or as a spreadsheet like it’s meant to look, download form the box.net sharing stuff sidebar at Nick’s bloghttp://bluurb.wordpress.com/
Or just email [email protected] for a copy
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dch.co.uk@DCH_Agency