Social Computing Overview
description
Transcript of Social Computing Overview
![Page 1: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/1.jpg)
Social Computing Overview
Daniel McPhersonRobin Meuré, Mark van Lunenburg
zevenseas
![Page 2: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/2.jpg)
![Page 3: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/3.jpg)
IntroductionDaniel McPhersonzevenseas (co-Founder)www.zevenseas.com [email protected]://community.zevenseas.com/blogs/daniel Twitter: @danmcWitnessed the birth of ‘Tahoe’ while at Microsoft (10 years). Blogging SharePoint since Point2Share, Fools-Day 2004. An Aussie-Brit who lives in Amsterdam.
![Page 4: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/4.jpg)
How many people regularly use a “Social” web site?
How many people regularly use a “Social” web site provided by your company?How many people are not real sure what I mean,
and this is why you are here?
![Page 5: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/5.jpg)
So What Is Social Computing?
• Is it Oxymoronic?
But it is certainly marketing fluff, just like Web 2.0, Enterprise 2.0, etc.
Yes and No
KM
![Page 6: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/6.jpg)
Started February 200542 million video streams every hour
![Page 7: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/7.jpg)
Started February 2004More than 350 million active users
![Page 8: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/8.jpg)
Started January 20013,163,184 Articles in English
![Page 9: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/9.jpg)
Started September 2003150,000,000 Tagged Bookmarks
![Page 10: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/10.jpg)
Started May 2003Hosts 202,000,000 Websites
![Page 11: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/11.jpg)
Started February 2004Hosts 4 Billion Images
![Page 12: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/12.jpg)
Started March 200622,808,321 Unique Visitors“Real-Time” Web Born
![Page 13: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/13.jpg)
Social Computing for Business• It’s the intersection of:
– Private/Public network cross pollination– Work/Life cross pollination
• Top Down/Bottom Up– Participation not Publishing– Everyone helps improve– Everyone Subscribes– You choose who you learn from
![Page 14: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/14.jpg)
Non-Renewable Keystrokes• Stats over 1 year:
– Over 2500 posts– Over 3000 comments– 150,000 views
• Executives on board, people actually like it• Many not work related• Unexpected use reveals the need• Saving Money
May 2005
![Page 15: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/15.jpg)
Demo Time 2010
![Page 16: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/16.jpg)
The Promise
• More efficient knowledge management• People working closer together, multinationals• Flattens the organisation• People enjoying work more• Brings the water-cooler online• How do you find experts?
![Page 17: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/17.jpg)
Networks are a form of knowledge
![Page 18: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/18.jpg)
The Stick: With or Without You63% of office workers access social networking sites at least
once a day.
Source: Clearswift as reported in NewScientist 7 April 2007.
51% spend 1 hour per week or more on social networking sites when at work.
46% have discussed work related issues on social
networking sites.
![Page 19: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/19.jpg)
Keep moving forward
• These tools are second nature to new starters, they will expect them
• Opportunity missed• I was skeptical too
– About IM for the Enterprise– About Blogging on the inside– Social Networking? Twitter?
![Page 20: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/20.jpg)
Becoming Social
Do’s• Engage with users• Go for the low hanging fruit,
incrementally!• Get executive engagement• Find quick wins• Play with SharePoint 2010
Don'ts• Worry about abuse• Pay lots of money for
“Advanced Features”• Go for the “Big Bang”• Force anyone, it can be
scary• Think it will be a smooth
ride.
![Page 21: Social Computing Overview](https://reader034.fdocuments.net/reader034/viewer/2022042822/56816846550346895dde2067/html5/thumbnails/21.jpg)
Contacts:• Daniel McPherson
– [email protected]– http://community.zevenseas.com/blogs/daniel– http://twitter.com/danmc