intro links• Alex’s blog: echotango.org/blog

• Big hART: bighart.org

• twitter @aggyk

• Churchill: churchilltrust.com.au

• Don’t You Have Docs? www.dontyouhavedocs.com

Coniston - Rebel Films / PAW Media 2012

Nothing Rhymes with Ngapartji - Big hART 2010

It’s much harder to hurt someone if you know

their story. John Bakes & Scott Rankin

Big hARTBig hARTBig hART

Nations are narrations. - Edward Said- Edward Said

The destiny of the world is determined less by the battles that are lost and

won than by the stories it loves and believes in -

Harold Goddard

changing media scape• Crowd funding; Pozible, Kickstater, Indiegogo

• New funding partnerships; Bertha, Brit Doc, Fledgling Fund, Just Films, Good Pitch

• New digital distribution models; Hulu, Netflix, Vudu, Distrify, Beama, Screenburner

• New theatrical crowd distribution models; Gathr, Tugg,

sector snapshot• NGOs making content: 350.org Do the Maths, Invisible

Children: Kony 2012

• Human Rights observers: Witness, Engage Media West Papua Video Project,

• Activist films: Occupy live stream, indymedia, Freedom Flotilla

• Traditional documentary filmmakers

• Impact Space; outreach, engagement, impact - Impact Producers

Big hART’s Ngapartji Ngapartji

Nothing Rhymes with Ngapartji

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Ngapartji Ngapartji aims;

• to highlight the status of indigenous languages and generate a national and international groundswell in desire to maintain and preserve these languages.

• to respond to issues of health, education, substance abuse and violence presenting for young Pitjantjatjara people in Alice Springs and region using arts intervention strategies.

Ngapartji Ngapartji• Memory baskets x 2000

• Ninti site, 10 seasons touring theatre show

• Community screenings

• ABC TV Broadcast, NITV Broadcast

• Ronin Films education distribution

• Linked to indigenous languages policy campaign

The Invisible War (2012)(2012)

• Trigger warning, this film discusses sexual assault in the military.

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The Invisible War aims:

•to end the epidemic of sexual assault in the U.S military

•to help survivors of military sexual assault heal

•to use the theatrical release of The Invisible War as a catalyst in creating lasting political and cultural change

Case Study: Invisible War

• Invisible No More #notinvisible campaign

• Reporting mechanisms changed within days of it being screening on Capitol Hill

• 350 + screenings on military bases

• 600 + screenings at universities, in communities

• At least 266,000 military personnel seen film

• Used in Department of Defence training

Budrus by Just Vision

It takes a village to unite the most divided people on earth.

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Just Vision aims:• to contribute to peace by generating

awareness and support for Palestinians and Israelis who pursue freedom, dignity, security and peace using non violent means

• to offer inspiring models that alter the way that audiences think about and respond to the occupation and conflict

Budrus aims:• Palestine; shift the conversation to demonstrate the

efficacy of non violence and the power of women in social change.

• USA; put town of Budrus and it’s successful non violence campaign on the map in contrast to the dominant discourse of vioelnce, extremism and political deadlock.

• Israel; generate positive media re Budrus and awareness raising of Palestinian non violence campaigns

Budrus

• Seen by over 2.7M people

• Cinema release is over 185 cities

• Winner of numerous awards internationally

• Film cost $340k, campaign $840k

Gasland

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Gasland aims:

•to put “fracking” on the map

•to enable viewers to connect with grassroots organisations via social media

•to lobby elected officials at the highest level in order to curtail fracking

Gasland

• Cost $32k to make film, $240k to run campaign

• Seen by over 2M people

• Put fracking on the map

Mary Meets MohammadKino Cinema Nov 3rd Q&A

Nov 7-13th

Other great examples:Age of StupidGranitoThe House I live InGideon’s ArmyGod Loves UgandaThe Interrupters Tall ManEnd of the LineBullyEscape FireInequality for AllHow to Survive a PlaguePray the Devil Back to -HellMolly and MobarakThe Hungry Tide

Film Sprout• “Growing grass roots distribution and community action

for documentaries”

• www.filmsprout.org

Working Films

• “Linking non fiction film with cutting edge activism”

• http://www.workingfilms.org

Centre for Story Based Stategy

• Center for Story-based Strategy movement-building organization dedicated to harnessing the power of narrative for social change. 

• http://www.storybasedstrategy.org/

Good Pitch• Good Pitch connects the world's best social justice films

with new allies and partners.

• https://goodpitch.org

Big change looks impossible when you start, and looks

inevitable after you’ve finished.

-Bob Hunter-Bob Hunter

crucial ingredients• a good story

• well told

• clear goals

• knowing your audience

• having a clear strategy

• networks - connection to movements and influential people

• good timing / luck / zeitgeist

• luck and good timing

but I’m a filmmaker / artist!

• You don’t have to do everything - find partners and networks

• Let’s build a movement of ‘impact producers’

• You can still be independent and poetic AND be political

• If you take the time to make work of art/film might as well get max impact for your efforts

closing thoughts

• Nations are narrations

• Stories we include/exclude define us

• Cultural producers have disproportionate capacity to influence change

• Therefore we have to a) take this responsibility seriously b) get smarter c) build stronger networks and community

• Alex’s blog: echotango.org/blog

• Big hART: bighart.org

• twitter @aggyk

• Churchill: churchilltrust.com.au

• Don’t You Have Docs?www.dontyouhavedocs.com