Social Business - Why? What? How?
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Transcript of Social Business - Why? What? How?
« Arne Sigurd Rognan Nielsen loves to call himself a ‘Wild Duck’ as he tries to think differently about life. He has held a multitude of positions in his career: a photographer, journalist, chief editor, writer, sales manager, personal productivity consultant, military professional and, now, is a collaboration and senior social business advisor and evangelist at IBM. Arne has also written several books on themes such as sales, marketing and key account management, and is a hard core blogger.»
TEDx
[email protected] 0047 41535313
www.the-nielsen-chronicle.com @Arne_S_Nielsen
The Value of Social Business:
What? Why? How?
Warning!
Don’t make social your business!
Make your business social!
IBM has changed dramatically
We have changed the way we work
And that has changed our culture, our focus
and our strategy
One of the things we noticed is that with the emergence of social software inside the company,
we have moved on from collaboration that is private and in silos - which is very powerful
inside that team but outside of that nothing else happens - and we’re breaking down those silos
and actually fostering an enterprise-wide collaboration on a wider scale.
Luis Suarez
The use of these social tools has helped people understand that work no longer happens through
the traditional corporate driven top-down approach, but that work actually organizes itself around networks and communities informally
Luis Suarez
So what is all this talk about social really about?
Jungle drums!
Open Dialogues!
Social collaboration has been here since the
beginning of mankind!
Now we just do it in another way that reaches
all over the world - instantly!
So, what is social business?
Social business is just about ordinary business!
Revenue!
Profit!
Productivity!
Innovation!
Skills!
Competence!
Competition! Marketing! Information!
Employees!
But in a new and more productive way..
Social business is about connecting brains
Because none of us is smarter than all of us
1 + 1 = 3
It is about utilizing the total corporate IQ
Crowd Sourcing Open Dialogues Communities
Activities Innovation
Social collaboration is the new way we do work
Social collaboration is the new production line
We call it IBM Connections…
Why? !
Because it pays off! !
If I give you one dollar - and you give me one dollar - then we have one dollar each!
!
But, if I give you one idea - and you give me one idea - then we have two ideas each!
!
Proverb
It is a mathematical fact that if the average number of relations between people in an
organization increases by 20 percent - the value creation in the organization
increases by appx. 40 percent! !
Lars Kolind, Jacob Bøtter, UNBOSS
Lars Kolind is a mathematician and business professor at Århus University, Denmark and board member of many danish industry companies. The quote is from his book, UNBOSS, which is a «must read»!
McKinsey:
Source: McKinsey Global Institute July 2012: The social economy: Unlocking value and productivity through social technologies
When adopted at scale across an emerging type of networked enterprise and integrated into the work processes of employees,
social technologies can boost a company’s financial performance and market share, respondents say, confirming last year’s survey results.
!
!
!
McKinsey Quarterly:
Executives at internally networked organizations note the highest improvement in benefits from interactions with employees; those at
externally networked organizations, from interactions with customers, partners, and suppliers.
Executives at fully networked organizations report greater benefits from both internal and external interactions.
How?
Some important points..
Top Down
Bottom Up
It is a matter of strategy
It is a matter of change management
80 % psychology 20 % technology
Sharing documents only is NOT social
Warning!
Documents do NOT create business value
Activities create business value People do activities
Be people and activity centric!
It is the collaboration between employees with different competencies, that makes
the best knowledge based organizations flourish! !
Lars Kolind, Jacob Bøtter, UNBOSS
Move employees out of silos..
..into an open, social culture!
Set the brainpower free! Empower your employees!
Create engagement! Use social tools!
Internal social dialogues!
Internal social communities!
Internal activity sharing!
Internal file sharing!
External social tools - cloud!
Mobile on many platforms!
IBM Connections on iPad + iPhone and Android devices
Updates - example
IBM Connections on iPad + iPhone and Android devices
Files - example
IBM Connections on iPad + iPhone and Android devices
Activities - example
External Cloud
IBM To-Do’s on iPad + iPhone and Android devices
To-Do’s - example
External Cloud
IBM Sametime on iPad + iPhone and Android devices
Chat, Awareness, Video, Phone
Integrated social tools
* Gartner
The future of email is social! *
Awareness Chat
Clippings File transfer
Phone Web meetings
Video meetings
Instant communication
Find People
Send SMS
External Social Media
Open Social Plugins
Sales Tools
Reading News
Drag & Drop
Track TravelsBook Travels
Integrate 3. part plugins
Share Activities & Files
Some principles..
Cloud first Mobile next *
All platforms ** Open Social Standard
* iOS, Android, Blackberry, (Windows Mobile) ** Windows, Linux, MacOS
What did we achieve?
IBM world wide market leader within social for
enterprise 4 years in a row! IDC
# 1 - # 1 - # 1 - #1
Get Social. Do Business.
Thank You!
[email protected] 0047 41535313 www.the-nielsen-chronicle.com @Arne_S_Nielsen
Hope i didn’t waste your time…