Social Business: Reno AMA 2011
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Transcript of Social Business: Reno AMA 2011
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Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand
Social BusinessReno Tahoe AMA
July 19, 2011
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http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.htmlSocial Business
Communicating with friends that are interested in you and your business to continuously improve and grow your
business
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The next 50 minutes• Paradigm shift in the way we
communicate• Principles of inbound marketing• Social Objects• Examples• Recommendations• Questions
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What is the most credible and effective method of marketing?
How well are you leveraging that method?
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One-to-one
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One-to- many
One-to-one
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Do you still use the internet only as a one-to-one or one-to-many tool in your
business?
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Many-To-ManyClay Shirky, 2009
New technologies areradically transformingthe way we communicate
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People are talking
You earned everything they say about you
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What’s new?
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Speed, reach, and impact of good and
bad news about your business
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How are you responding?
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Business as usual?
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Something newAre you waiting for a recipe?
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Organizations should not be asking how social media are making them money; they should be asking how social
media are making them better
Richard BinhammerDell, July 2011
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Employees
Customers
Suppliers
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Is your website a hub of many-to-many interactions?
InboundMarketin
g
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Relational Capacity•Relevant Content• Conversation• Community
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Without engagement, we cannot compete for relevance. Without
relevance, we cannot compete.
Brian Solis, July 15, 2011
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Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other Social networks form around social objects, not the other way around
Hugh MacLeod
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Social Objects•Documents• Video• Audio• Pictures• Presentations
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Social objects are most trusted when they are shared among
friends
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Consumer conversation about brands
1. Compare prices2. Talk about sales or specials3. Provide feedback to a brand/retailer4. Give advice5. Get advice on what to purchase6. Talk about where to purchase online7. Complain8. Talk about where to purchase offline
www.emarketer.com July 14, 2011
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Listen and Respond!
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• Strategic opportunity• Operational excellence• Give everyone that touches
your business something good to say
• Convene the conversation• Become a valuable social
object factory
Recommendations for business
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Recommendations for you
• Participate!• Learn• Don’t quit
Paradigm shifts create tremendous opportunities for those that give themselves permission to be excellent
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Questions?
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Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand
Social BusinessReno Tahoe AMA
July 19, 2011