Social Business Adoption - The BlueIQ Story (UPDATED for #jboye13)

©2013 IBM Corporation

Social Business Adoption - The BlueIQ Story

Luis SuarezLead Social Business Enabler at IBMBlog - http://elsua.net Twitter - @elsua

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2© 2013 IBM Corporation

Capitalizing on Trends in the Connected Era



Senior Executive Point of View“This isn’t just a change in tools. It’s a change in

mindset and organizational culture”

“In a social enterprise, your value is established not by how much knowledge you amass, but by how

much knowledge you impart to others.”

– Ginni Rometty, Council on Foreign Relations speech (March, 2013)



Global (worldwide) program to help individuals, teams and organizations adopt social software

Objective: increase individual, team and organizational productivity

in sales, this means increase sales & customer satisfaction

Implementation inside and outside the firewall

What was BlueIQ?



Why Social Business Adoption?

People: Form relationships Develop reputations Build trust

Organizations: Gain diverse input Leverage expertise Collaborate with colleagues & customers

Information: Share assets Gain insight Reuse practices



The BlueIQ Approach to Social Software Adoption

IBM Infrastructure

Communities

Business Processes

BlueIQ Enablement(Self-Study Modules, Live Lunch & Learns,

JumpStart Consulting, BlueIQ Resource Center)

BlueIQAwarenessCampaign

BlueIQAmbassadors

BlueIQSuccessStories

BlueIQReverse

Mentoring

Identify good practices, use cases and tools – by role, by task

Make it easy to get started

Provide an easy “on ramp”

Share tools, enablement materials, best practices

Generate “buzz”

Share the vision

Communicate success stories

Tap key influencers as early adopters

Grassroots evangelism

Educate Management

Embed in existing tools & business processes



Leveraging BlueIQ Ambassadors

A BlueIQ Ambassador is an IBMer who is passionate, and wants to learn more, about Social Software (Awareness, Usage, Adoption)

Spends time educating other IBMers about their own adoption of social software

Has joined the Ambassadors community to help drive the adoption of social software at IBM

...in 50+ Countries

...from every IBM Business Unit*)

1900+ BlueIQ Ambassadors...



Driving Adoption through Communities Over 1,900 BlueIQ Ambassadors

community members (Including Rational IQ); over 55% in Sales (mostly technical) 50+ accumulative community

events (Monthly, BlueIQ Education and Watercooler events)

Over 160 awareness + enablement education sessions across all IBM business units by BlueIQ Ambassadors

Continued support & active involvement in various IBM initiatives:• IndustrySPACES,

CommunityBuilders, Workplace of the Future, ...

CommunityBuilders Community:

Over 2,200 IBM community leaders & growing!

35+ accumulative combined community events (Education and Watercooler events)

Indispensable resource for best practices, techniques, hints & tips, technical and community tooling support for building successful IBM communities

“Last February, I started really digging into the adoption of IBM Connections and other collaborative tools within Rational. While we still have a ways to go, I feel that we've made huge strides and are on our way to changing how we work. I believe that our connection into the BlueIQ Ambassadors and CommunityBuilders communities have been key to accelerating our adoption” by Darrel Rader



Ambassador Community Engagement BlueIQ Ambassador Community

Two way communication in a vibrant environment

Regular BlueIQ Ambassador Community Calls

Exchange of information

Regular BlueIQ Ambassador Watercooler calls

Informal get-together

Regular BlueIQ Ambassador Education Calls

Furthering the Ambassador's investment in the community

Keeping the Ambassadors ahead of key trends

Interesting guest speakers

• Both internal and external



BlueIQ Enablement

Modular Enablement Approach

All modules less then 30 minutes

Mix and Match modules based on audience need

Various pre-defined tracks available

One live lunch & learn every Friday morning

Recordings and speaker notes available



BlueIQ Enablement: New Content for 2011



BlueIQ Resource Center (Wiki)

http://w3.ibm.com/connections/wikis/home?lang=en_US#/wiki/BlueIQ%20Resource%20Center


http://w3.ibm.com/connections/wikis/home?lang=en_US%2523/wiki/BlueIQ%252520Resource%252520Center

http://w3.ibm.com/connections/wikis/home?lang=en_US%2523/wiki/BlueIQ%252520Resource%252520Center


BlueIQ Franchise: Localizing the BlueIQ Program

Drive widespread adoption of social software in IBM by localizing the WW BlueIQ Program components

Such as enablement, ambassadors, metrics, etc

WW BlueIQ team provides franchise blueprint, materials, metrics, support

Tight link between Franchise Team and WW BlueIQ Team

Local executive provides sponsorship and leaders to execute

Set franchise goals according to local needs

IBM Infrastructure

Communities

Business Processes

BlueIQ Enablement(Self-Study Modules, Live Lunch & Learns,

JumpStart Consulting, BlueIQ Resource Center)

BlueIQAwarenessCampaign

BlueIQAmbassadors

BlueIQSuccessStories

BlueIQReverse

Mentoring

Localized per franchise

Localized per franchise



BlueIQ Franchise Examples

What has been working well locally:

What's working: BlueIQ franchise “blueprint” New BlueIQ ambassadors Enablement based on local tasks Local team training sessions Local executive support

Greater China Group



BlueIQ’s Lessons Learned

What has been working well locally:

Keep an eye on the prize

The prize is being a successful business Teach tasks, not tools, and help people learn socially

Enable and inspire new behaviours. A new mindset Engage your peers

Build networks and communities of Champions Use a deliberate approach

Have a purpose and clear business goals towards a common meaning There is no “finish”

Lifetime journey of (Social) Business Transformation

Additional Read: “Cutting through BigBlue Tape: Using Collective Passion to Scissor Bureaucracy at IBM”


http://kcy.me/umyv

http://kcy.me/umyv


BlueIQ Team

Program Director: You!

Enablement

User Research

Communication & Tools

Metrics

Community Management (Luis Suarez)

BlueIQ

Franchises

BlueIQ

for Marketing, IT and H

R

BlueIQ

for Business U

nits

Team Member

Team Member

Team Member

Team Member

Team Member

Team Member

Team Member

Team Member



Thank You!


Social Business Adoption - The BlueIQ Story (UPDATED for #jboye13)

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