Building Communities Around Brands (Political, Organizational, and Consumer Facing Brands)
Social Brands: Communities Have More Value Than Platforms
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13-Sep-2014 -
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Transcript of Social Brands: Communities Have More Value Than Platforms
COMMUNITIES�1 �
#2 �
SIMON KEMP • we are social • MARCH 2013 �
PLATFORMS�HAVE MORE VALUE THAN�
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OUR ‘PROVOCATIONS’ FORMAT�
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The realities, trends, and observations that inspired our thinking
Where we see these developments taking
marketing in the future
TODAY � TOMORROW�The implications for
brands, and what you can do to harness them
TO DO�
THE (SOCIAL) NETWORK EFFECT��
We naturally gravitate to the social media platforms where we can interact with the
people we care about. If these people move on to a different platform, we usually follow them, because it’s social benefits we seek;
media and content are just means to an end.
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CONTEXT�
TODAY: PEOPLE’S PLATFORM CHOICES ARE DRIVEN BY �PERSONAL BENEFITS, NOT BY TECHNOLOGY FEATURES �
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HISTORY HAS SHOWN HOW DIFFICULT IT CAN BE TO MOVE A BRAND’S AUDIENCE BETWEEN PLATFORMS �
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DIGGING �
DEEPER �
TOMORROW: BRANDS NURTURE COMMUNITIES �INSTEAD OF BUILDING PLATFORM-SPECIFIC AUDIENCES �
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TO DO: IDENTIFY WHAT BRINGS YOUR AUDIENCE(S) TOGETHER AND BUILD YOUR STRATEGY AROUND THAT�
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WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.�
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,�AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.�
WE’RE ALREADY HELPING MANY OF THE WORLD’S �TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. �
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU�TOO, CALL SIMON KEMP ON +65 9146 5356, OR �
EMAIL US AT [email protected].�
FIND OUT MORE AT WEARESOCIAL.SG.�