Social Branding for Tourism
9
SOCIAL BRANDING FOR TOURISM SOCIAL BRANDING FOR TOURISM BRAND UP. STAND OUT. Cool and interesting ways to stick out in the social media sea.
-
Upload
deep-dish-creative -
Category
Self Improvement
-
view
1.384 -
download
3
description
Cool and interesting ways for tourism-related businesses to stick out in the social media sea. Slide deck created for short consultations at the Vermont Travel Industry Conference in Killington, VT, April 12-13, 2012. #VTIC
Transcript of Social Branding for Tourism
SOCIAL BRANDING FOR TOURISM
SOCIAL BRANDING FOR TOURISMBRAND UP. STAND OUT.
Cool and interesting ways to stick out in the social media sea.
SOCIAL BRANDING FOR TOURISM
SOCIAL MEDIA IS EVERYWHEREMore than just Facebook and Twitter anymore. Your customers and visitors have adopted a variety of social
sharing websites and smart phone applications like photo sharing and location based games like Foursquare.
SOCIAL BRANDING FOR TOURISM
Create custom landing pages with or without fan gates. Great for contests, videos, other engagement.
“We wanted the app to fit into our overall With Love,
Philadelphia XOXO campaign. We also wanted to make sure
our fans and visitors would be able to know what the prize was every single day – which
involves manual updating inside the app (Red Tettemer) and daily
Facebook posts and tweets (Visit Philly).”
~ Caroline Bean, Director of Social Media, VisitPhilly.com
FACEBOOK APPS
Take advantage of the Timeline and pins.Tourism Australia highlights
fans’ photos in their timeline.
Making a fan famous for a week in front of 2+ million
people.
Apps for Facebook.These custom pages were created by an
agency, but there are free tab page apps like
Wildfire and ShortStack that let you pull in
your own html, images, run contests, etc.
wildfireapp.com
shortstack.com
SOCIAL BRANDING FOR TOURISM
The right avatar and branded background.
This is valuable real estate to send your brand home on
Twitter. Don’t settle for one of the default backgrounds or plain
color. Add your logo, some iconic imagery, and contact info
and make this page yours.
Keep the background simple as
there is already a lot going on in the feed and information panels.
Your avatar should be more than just your logo, unless your logo
is crisp and looks great in a
small size. Be creative with it. This is a fun space.
SOCIAL BRANDING FOR TOURISM
Claim your venue and keep the info up to date. Customers have probably already started your ‘account’ for you just by checking in.
The nice thing about Foursquare for the tourism and hospitality
industry, is as it becomes more popular, there will be more
content from people who actually visit your city and businesses, along with tips from
locals. You can tap into Foursquare to read how people
really feel about your local businesses and the area in general.
FOURSQUARE
Check your venue often.See if you’ve been ‘listed’. Read tips about your
place. Find pics, who your Mayor is.
Post check in specials.
foursquare.com/businesses
SOCIAL BRANDING FOR TOURISM
Collect the best images of what you have to offer and post them to designated ‘boards’ on Pinterest.
Visit Savannah has really taken Pinterest to the nth degree. With
at least 26 different topic boards, 1,700 photos and over
12,000 followers - they’re showing the best of Savannah in a beautifully organized format.
Get engagement, comments
and people sharing your images, recipes, attractions, what have you.
Pinterest allows you to segment out topics to
make them easy to browse.
Notice how Visit Savannah boards are topics
people can drill down in, like recipes, attractions,
culture and special events. Even celebrity chef
Paula Deen has a dedicated board - and 4,200
people following just that board!
Big exposure for local businesses. Benefits locals and visitors.
“In the first two weeks after we launched in May, our
foodspotting.com/visitphilly page got five times the amount
of Foodspotting’s other partners’ page views that soon
after launch. Our followers
increased 755% in those first
two weeks. We’ve now grown to
over 1,000 followers and 22
guides.”
~ Caroline Bean, Director of
Social Media, VisitPhilly.com
FOODSPOTTING
SOCIAL BRANDING FOR TOURISM
Facebook just bought popular photo app Instagram, which is already a nice app for fan pages.
Further taking a social sharing application, integrating with
another one, tying them both together for fans.
You can rearrange the tabs on your FB page to highlight
certain apps.
SOCIAL BRANDING FOR TOURISM @deepdishcreates deepdishcreative.com
Seattle Metronatural wrapped float plane. Circa 2007.
THANK YOU!
