Social And Demographic Influences (2)
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Transcript of Social And Demographic Influences (2)
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SSOCIAL AND
OCIAL AND DDEMOGRAPHIC
EMOGRAPHIC
IINFLUENCECES (
NFLUENCECES (22))
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SSPENDINGPENDING P POWEROWER ANDAND W WEALTHEALTH
Slower productivity = spending power of Canadian dollar decreasing!
The rich acquire more, the poor lose more Results in
disappearance of the middle class
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IMCOME DISTRIBUTION
Income trends among social classes. Luxury items (high class) vs. Discounted goods
(middle/ lower class)
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Money spent on products is relative to the state of the economy: 80’s: Conspicuous consumption 90’s: Strategic consumption
IMCOME DISTRIBUTION
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EDUCATION
Jobs in North America have higher requirements and standards than ever! Training and education is needed to
compete
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EDUCATION
Makes consumers more open to new innovations and technology internet to find products and
information on products
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MULTICULTURALISM
Existing within Canadian culture are many diverse subcultures.
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SUBCULTURES
A subculture is defined as:
“A cultural subgroup differentiated by status, ethnic background, residence,
religion, or other factors that functionally unify the group and act collectively on
each member.
”
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MULTICULTURALISM
Organizations that target the needs of different ethnic groups are profiting
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DDIDID Y YOUOU L LISTENISTEN??
WWE’LLE’LL SSEEEE!!
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SSPINPIN T THE HE WWHEEL OFHEEL OF K KOUKI
OUKI!!
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DDIDID Y YOUOU S SPINPIN T THE HE WWHEELHEEL??
50 100 200 500
50 100 200 500
50 100 200 500
IT’S OVER 1000!
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SSPENDINGPENDING P POWEROWER ANDAND W WEALTHEALTH: 5: 500
Question:What social class is disappearing in
today’s society ?
Answer:The middle class is disappearing in today’s
society as the rich gets richer and the poor gets poorer.
SPIN AGAIN?
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SSPENDINGPENDING P POWEROWER ANDAND W WEALTHEALTH: 1: 10000
Question:What decade was the economic boom
and what decade was the bust?
Answer:The economic boom was the 80’s and a
recession occurred in the 90’s.
SPIN AGAIN?
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SSPENDINGPENDING P POWEROWER ANDAND W WEALTHEALTH: 2: 20000
Question:Why did the spending power of the
Canadian Dollar decrease?
Answer:The spending power of the Canadian Dollar
has decreased because of the slow productivity that caused prices to rise
faster than income.
SPIN AGAIN?
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SSPENDINGPENDING P POWEROWER ANDAND W WEALTHEALTH: 5: 50000
Question:What is strategic consumption?
Answer:Strategic consumption is when the consumer looks for better quality and
value.
SPIN AGAIN?
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EEDUCATIONDUCATION: 5: 500
Question:Why are more people staying at home after they graduate from high school?
Answer:They stay at home to pursue a higher education, and living with their parents
lower the costs.
SPIN AGAIN?
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EEDUCATIONDUCATION: 1: 10000
Question:In which country is the proportion of
working people the highest?
Answer:Canada has the highest proportion of
working people.
SPIN AGAIN?
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EEDUCATIONDUCATION: 2: 20000
Question:What has enabled Canadians to research
more thoroughly their large purchases?
Answer:The internet has helped Canadians research their purchases thoroughly.
SPIN AGAIN?
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EEDUCATIONDUCATION: 5: 50000
Question:What percentage of Canadian
households use the internet?
Answer:64% of Canadian households use the
internet.
SPIN AGAIN?
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MMULTICULTURALISMULTICULTURALISM: 5: 500
Question:Does Canada have a diverse cultural
makeup?
Answer:Yes, Canada is made up of many
subcultures.
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MMULTICULTURALISMULTICULTURALISM: 1: 10000
Question:What percentage of Canadians are foreign-
born or children of foreign-born?
Answer:One-third (1/3, or 33.3%) of Canadians are
foreign-born or children of foreign-born.
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MMULTICULTURALISMULTICULTURALISM: 2: 20000
Question:What is a subculture?
Answer:A subculture is a culture that have
distinctive lifestyles based on religion, racial, and geographic differences.
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MMULTICULTURALISMULTICULTURALISM: 5: 50000
Question:What does the results of the Goldfarb
study show?
Answer:It shows the far more Chinese own luxury
brands as opposed to Caucasians (63% to 17%).
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YYOU OU WWININ!!