Social Analytics Reporting Workshop - Dallas Digital Summit 2014

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Transcript of Social Analytics Reporting Workshop - Dallas Digital Summit 2014

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http://blogs.loc.gov/digitalpreservation/2012/04/a-library-of-congress-worth-of-data-its-all-in-how-you-define-it/

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http://cmosurvey.org/results/

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"in_reply_to_user_id_str": null, "text": "what we've been up to at @gnip -- delivering data to happy customers http://gnip.com/success_stories", "contributors": null, "id": 28039652140, "retweet_count": null, "in_reply_to_status_id_str": null, "geo": null, "retweeted": false, "in_reply_to_user_id": null, "user": { "profile_sidebar_border_color": "C0DEED", "name": "Gnip, Inc.", "profile_sidebar_fill_color": "DDEEF6", "profile_background_tile": false, "profile_image_url": "http://a3.twimg.com/profile_images/62803643/icon_normal.png", "location": "Boulder, CO", "created_at": "Fri Oct 24 23:22:09 +0000 2008", "id_str": "16958875", "follow_request_sent": false, "profile_link_color": "0084B4", "favourites_count": 1, "url": "http://blog.gnip.com", "contributors_enabled": false, "utc_offset": -25200, "id": 16958875, "profile_use_background_image": true, "listed_count": 23, "protected": false, "lang": "en", "profile_text_color": "333333", "followers_count": 260, "time_zone": "Mountain Time (US & Canada)", "verified": false, "geo_enabled": true, "profile_background_color": "C0DEED", "notifications": false, "description": "Gnip makes it really easy for you to collect social data for your business.", "friends_count": 71, "profile_background_image_url": "http://s.twimg.com/a/1287010001/images/themes/theme1/bg.png", "statuses_count": 302, "screen_name": "gnip", "following": false, "show_all_inline_media": false }, "in_reply_to_screen_name": null, "source": "web", "place": null, "in_reply_to_status_id": null }

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<entry xmlns="http://www.w3.org/2005/Atom" xmlns:activity="http://activitystrea.ms/spec/1.0/" xmlns:service="http://activitystrea.ms/service-provider" xmlns:thr="http://purl.org/syndication/thread/1.0" xmlns:gnip="http://www.gnip.com/schemas/2010" xmlns:geo="http://www.georss.org/georss" xmlns:poco="http://portablecontacts.net/spec/1.0"> <id>566951303_10157552375336104</id> <created>2013-08-26T17:04:58+00:00</created> <published>2013-08-26T17:04:58+00:00</published> <updated>2013-08-26T17:04:58+00:00</updated> <title>Example User posted a note to Facebook</title> <category term="NotePosted" label="Note Posted"/> <link rel="alternate" type="html" href="http://www.facebook.com/566951303/posts/10157552375336104"/> <generator uri="http://www.facebook.com/apps/application.php?id=6628568379">Facebook for iPhone</generator> <source> <link rel="self" type="application/json" href="https://graph.facebook.com/5027984559/feed?limit=100&amp;access_token="/> <title>Facebook - Keyword - Stream - 5027984559</title> <updated>2013-08-30T15-56-12Z</updated> <gnip:rule xmlns:gnip="http://www.gnip.com/schemas/2010">5027984559</gnip:rule> </source> <service:provider> <name>Facebook</name> <uri>www.facebook.com</uri> <icon/> </service:provider> <activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb> <activity:object> <activity:object-type>http://activitystrea.ms/schema/1.0/note</activity:object-type> <id>566951303_10157552375336104</id> <title>when you EVENTUALLY find the motivation to go to the gym for the first time in 4 months, and then you arrive at the locked doors and realise its bank holiday. the only place open round here is mcdonalds! i guess its a sign.</title> <content>when you EVENTUALLY find the motivation to go to the gym for the first time in 4 months, and then you arrive at the locked doors and realise its bank holiday. the only place open round here is mcdonalds! i guess its a sign.</content> <link rel="alternate" type="html" href="http://www.facebook.com/566951303/posts/10157552375336104"/> <geo:point xmlns:geo="http://www.georss.org/georss">35.369225888784 -119.0493013221</geo:point> <poco:address xmlns:poco="http://portablecontacts.net/spec/1.0"> <poco:id>182176635191992</poco:id> <poco:name>In-Shape Sport: Stockdale</poco:name> <poco:locality>Bakersfield</poco:locality> <poco:region>CA</poco:region> <poco:country>United States</poco:country> </poco:address> </activity:object> <author> <name>Example User</name> <uri>http://www.facebook.com/profile.php?id=566951303</uri> </author> <activity:actor> <activity:object-type>http://activitystrea.ms/schema/1.0/person</activity:object-type> <link rel="alternate" type="html" length="0" href="http://www.facebook.com/profile.php?id=566951303"/> </activity:actor> <gnip:matching_rules> <gnip:matching_rule rel="source">mcdonalds</gnip:matching_rule> <gnip:matching_rule rel="inferred">gym</gnip:matching_rule> </gnip:matching_rules> </entry>

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<?xml version='1.0' encoding='UTF-8'?> <response xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="http://metabase.moreover.com/schema/articles10.xsd"> <status>SUCCESS</status> <messageCode>5001</messageCode> <userMessage>Specified last_id not found; returning next matching articles.</userMessage> <developerMessage></developerMessage> <articles> <article> <sequenceId>219948868312</sequenceId> <id>14641438139</id> <language>English</language> <title>Are You Prepared for the Google Reader Shutdown?</title> <content>As has been widely reported, Google Reader is shutting down July 1, 2013. Now, in typical Google fashion, no one really knows what will actually happen on the that date, but as I it see you have about three choices if you are to continue to consistently consume blog content Move to a new RSS reader There are actually many options for moving your existing RSS subscriptions to another setup that can pretty much make the change a non event and may even turn up some enhancements. <tags> <tag>Duct Tape Marketing</tag> <tag>Social Media</tag> <tag>Web Marketing</tag> <tag>Feedbin</tag> <tag>Feedly</tag> <tag>Google Reader</tag> <tag>Newlse</tag> </tags> <publishedDate>2013-06-25T12:57:34Z</publishedDate> <harvestDate>2013-06-25T13:25:03Z</harvestDate> <embargoDate></embargoDate> <licenseEndDate></licenseEndDate> <url>http://ct.moreover.com/ct?haid=98c71dd97d3b684813721667031498af7208714cc437f&amp;co=f000000010504s-134794482</url> <commentsUrl>http://www.ducttapemarketing.com/blog/2013/06/25/google-reader-shutdown/#comments</commentsUrl> <outboundUrls> <outboundUrl>http://www.feedly.com/?__hstc=167034913.c825021e4ae04c098d12d03547b1b58a.1364858059449.1372095000927.1372098135246.234&amp;__hssc=167034913.1.1372098135246</outboundUrl> <outboundUrl>https://feedbin.me/</outboundUrl> <outboundUrl>http://www.newsblur.com/?__hstc=167034913.c825021e4ae04c098d12d03547b1b58a.1364858059449.1372095000927.1372098135246.234&amp;__hssc=167034913.1.1372098135246</outboundUrl> <outboundUrl>http://reederapp.com/</outboundUrl> <outboundUrl>https://newsle.com/</outboundUrl> <outboundUrl>http://feeds.feedburner.com/~ff/ducttapemarketing/nRUD?a=9WczfnbYLys:YATineSVhEw:7Q72WNTAKBA</outboundUrl> <outboundUrl>http://feeds.feedburner.com/~ff/ducttapemarketing/nRUD?a=9WczfnbYLys:YATineSVhEw:yIl2AUoC8zA</outboundUrl> <outboundUrl>http://feeds.feedburner.com/~ff/ducttapemarketing/nRUD?a=9WczfnbYLys:YATineSVhEw:F7zBnMyn0Lo</outboundUrl> <outboundUrl>http://feeds.feedburner.com/~ff/ducttapemarketing/nRUD?a=9WczfnbYLys:YATineSVhEw:V_sGLiPBpWU</outboundUrl> <outboundUrl>http://feeds.feedburner.com/~ff/ducttapemarketing/nRUD?a=9WczfnbYLys:YATineSVhEw:qj6IDK7rITs</outboundUrl> <outboundUrl>http://feeds.feedburner.com/~ff/ducttapemarketing/nRUD?a=9WczfnbYLys:YATineSVhEw:gIN9vFwOqvQ</outboundUrl> <outboundUrl>http://feeds.feedburner.com/~ff/ducttapemarketing/nRUD?a=9WczfnbYLys:YATineSVhEw:TzevzKxY174</outboundUrl> <outboundUrl>http://feeds.feedburner.com/~ff/ducttapemarketing/nRUD?a=9WczfnbYLys:YATineSVhEw:I9og5sOYxJI</outboundUrl> </outboundUrls> <dataFormat>text</dataFormat> <copyright></copyright> <loginStatus></loginStatus> <duplicateGroupId>14641438139</duplicateGroupId> <contentGroupIds></contentGroupIds> <harvest> <headlineVia></headlineVia> <contentVia></contentVia> </harvest> <media>

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<entry xmlns="http://www.w3.org/2005/Atom" xmlns:activity="http://activitystrea.ms/spec/1.0/" xmlns:service="http://activitystrea.ms/service-provider" xmlns:thr="http://purl.org/syndication/thread/1.0" xmlns:georss="http://www.georss.org/georss" xmlns:gnip="http://www.gnip.com/schemas/2010"> <id>379708337798963320_35539279</id> <published>2013-01-29T18:39:42Z</published> <updated>2013-01-29T18:39:42Z</updated> <title>zerpster posted an image to Instagram</title> <category term="ImagePosted" label="Image Posted"/> <link rel="alternate" type="text/html" href="http://instagr.am/p/VE_riwwuB4/"/> <source> <link rel="self" type="application/json" href="https://api.instagram.com/v1/media/search?client_id=da8331232dd64e46a864e6bff14abf52&lat=40.7142&lng=-74.0064&distance=5000"/> <title>Instagram - Geo - Search - point_radius:[-74.0064 40.7142 5km]</title> <updated>2013-01-29T18-44-14Z</updated> <gnip:rule>point_radius:[-74.0064 40.7142 5km]</gnip:rule> </source> <service:provider> <name>Instagram</name> <uri>www.Instagram.com</uri> </service:provider> <activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb> <activity:object> <activity:object-type>http://activitystrea.ms/schema/1.0/image</activity:object-type> <id>379708337798963320_35539279</id> <content>Mr. Bubble sprider k&#xE4;rlek i #nyc</content> <link rel="alternate" type="text/html" href="http://instagr.am/p/VE_riwwuB4/"/> <link rel="preview" href="http://distilleryimage4.s3.amazonaws.com/3f15d7926a4311e29e3522000a9f18ab_5.jpg"/> <link rel="enclosure" href="http://distilleryimage4.s3.amazonaws.com/3f15d7926a4311e29e3522000a9f18ab_7.jpg"/> <category term="nyc"/> <gnip:statistics favoriteCount="0"/> <georss:point>40.720635115 -74.003979786</georss:point> </activity:object> <author> <name>zerpster</name> <uri>http://www.instagram.com/zerpster</uri> </author> <activity:actor> <activity:object-type>http://activitystrea.ms/schema/1.0/person</activity:object-type> <link rel="alternate" type="text/html" length="0" href="http://www.instagram.com/zerpster"/> <link rel="avatar" href="http://images.instagram.com/profiles/profile_35539279_75sq_1333908522.jpg"/> </activity:actor> <gnip:matching_rules> <gnip:matching_rule rel="source">point_radius:[-74.0064 40.7142 5km]</gnip:matching_rule> </gnip:matching_rules> </entry>

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