Social Analytics & Measurement by Ben Straley
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Local, Social, & Search Content Marketing Software SOCIAL ANALYTICS & MEASUREMENT
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Social Analytics & Measurement by Ben Straley of RioSEO You’ve heard about the buzz, leads and traffic that social media generates. But what about everyone’s ultimate goal? SALES! Find out how to successfully harness social media for e-commerce. From social tactics that drive sales, to social apps built solely to push product, to advanced social integration for sharing and disbursement, this session will help you to turn your social media efforts into cold, hard cash.
Transcript of Social Analytics & Measurement by Ben Straley
Local, Social, & Search Content Marketing Software
SOCIAL ANALYTICS & MEASUREMENT
Meet Ben Straley and Rio SEO
| @ booth #102
• VP of Products and Emerging Technologies
• 18 year product strategy executive and
entrepreneur
• Interactive marketing instructor at the University of
Washington's Continuing Education program.
• Rio SEO is the Software Division of Covario, Global
Search Marketing Agency
• Rio SEO is the Leading Independent Search and
Social Marketing Technology and Services Company
@bstraley
Can Social Consistently Move the
Needle?
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What are my
marketing
objectives?
How do I get
people to share
my content?
Sure, it “worked” but did it WORK?
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Brands Making It Work
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Selling with Social is About Getting Results
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Selling with
Social
Tracking and Measurement
Predictability and Repeatability
Scalability
Analytics and Audience
Data
Content
Referral Rewards and
Gamification
Using Data and Metrics
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Who? What?How
Many?How
Much?
The “Peanut Butter & Chocolate” of
Social
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Killer Content
Sweet Rewards
Sharing and
Referrals
Keys Benchmarks
Benchmarks Insight Action
90%The % of social referrals from URL
copy/paste and “native mobile”Responsive content
1%The % of audience that refers others.
The “Influencers”Identify these users.
1:15The ratio of influencers to those
influenced
Recruit, cultivate and
motivate influencers.
2X Conversion lift from social referrals Motivate referrals
5XPotential audience increase from
Social Lookalikes
Create influencer
personas and find more
like them!
Scaling Your Social Audience
Social Lookalikes
Social Visitors
Influencers
• 5.5M
• 5% growth
• 1,240,000
• 15% growth m/m
• 105,000
• 10% growth m/m
Social Retargeting &
Lookalike Targeting
>6.5M Uniques
>30M Impressions
Required Tools and Technology
Social Sales
Analytics
Data Management
Platform
Gamification
Advertising
Revenue from Sharing
and WOM
More Sites Linking to
Brand Site
Of All Registrations
$2.8M
25%-----------------------------------------------------
-----------------------------------------------------
370% Goal: Drive event registrations of for annual
global conference
Create & Promote shareable content to drive
word-of-mouth and enable discovery
Identify & Connect with Influencers and niche
sites/ communities with which they engage
Engage & Activate audience with compelling
content and gamification to increase sharing
and reach
Retarget Social Audience and lookalikes that
convert at a 2x-4x higher rate than direct visitors
Putting It All Together
Millions in Incremental Revenue
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1st Time Event Sold Out
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Take-Aways
1. Sharing Drives Social Referrals
2. Social Referrals Convert Really Well
3. Learn as Much as You Can About
Your 1% (Influencers)
4. Invite them “Under the Tent”
5. Remarket and Retarget Your Social
Audience
Local, Social, & Search Content Marketing Software
Thank You For Joining Us Today!
Find Information, News, and Press around Rio SEO
online at www.RioSEO.com
Visit us at booth #102
