Social Advertising Goes Native
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Social Advertising Goes Native
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The line between social & native advertising continues to blur. With that in mind this deck provides an overview, examples and best practices for both open & closed native platforms. This presentation focuses on the 6 broad native advertising product types such as in-feed, search, promoted listings, recommended content, custom content as well as native in traditional advertising. Next the presentation outlines the differences between open & closed platforms as well as an ecosystem recap that outlines the likes of Facebook, Twitter, Taboola, Outbrain, etc... Finally the presentation outlines some of the key elements that should be considered when creating native advertising creative.
Transcript of Social Advertising Goes Native
Social Advertising Goes Native
Your Host - Tom Edwards VP, Digital Strategy
Paid that FEELS Organic
ADVERTISING OR EDITORIAL?
REAL NATIVE ADVERTISING
WHAT IS IT?
$3 BILLION AD FORMAT
CONTENT IN CONTEXT
QUALITY CONTENT + ORGANIC
DOES NOT INTERRUPT
HANDS-ON vs. AUTOMATED
6 BROAD PRODUCT TYPES
IN-FEED
SEARCH
Agenda
Social Annotations
YouTube
PROMOTED LISTINGS
TUMBLR
StumbleUpon
Foursquare
RECOMMENDED CONTENT
Outbrain
Taboola
Disqus
CUSTOM
BUZZFEED
YELP
TWITCH
Native in Traditional
Open & Closed
Same Content “x” Publishers
OPEN
OPEN
Editorial Ad Platform
SHARETHROUGH
OPEN
Editorial Ad Platform
SHARETHROUGH
Editorial Ad Platform
ADYOULIKE
Content within the Confines
CLOSED
CLOSED
NATIVE BEST PRACTICES
ALIGN W/CLIENT CONTACT
THUMBSTOPPING DESIGN
VISUAL STORYTELLING
S T O R I E S & FA C T S
AT O M I Z E D C O N T E N T
T H E M E S
EXTENSION OF EXPERIENCE
RELEVANT & TIMELY
PWNED Media
CHALLENGES
THANK YOU!!!Tom Edwards
VP, Digital Strategy & InnovationThe Marketing Arm & Fanscape
@BlackFin360
BlackFin360.com/blog
