Social ads and Geo-Marketing for the Advertising world
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Transcript of Social ads and Geo-Marketing for the Advertising world
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CHECK IN WHERE, WITH WHAT?Social media advertising + you
Katie Laird | www.schipul.com | @schipul www.flickr.com/photos/_girlwithcamera/2398682491
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REAL BIZ ww
w.f
low
tow
n.c
om
Facebook = 38 years old
LinkedIn = 48 years old
YouTube = 27 years old
Twitter = 30+ years old
Average social network user age
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UP IN YOUR BUSINESShttp://blog.okcupid.com/
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THEY KNOW YOUR LIKES
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YOUR WORK HISTORY
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FAVORITE WEIRD VIDEOS
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IMPORTANCE OF MIXING IT UPhttp://www.psychster.com/library/PSYCHSTER_Allrecipes_Widget_Whitepaper_Mar10_FINAL.pdf
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“No ad type was so engaging that it overcame the advantage found by
matching the brand to the website.”
http://www.psychster.com/library/PSYCHSTER_Allrecipes_Widget_Whitepaper_Mar10_FINAL.pdf
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WHERE DO THEY GO?
http://www.flickr.com/photos/cosmosfan/2414002070 http://www.flickr.com/photos/49545968@N00/179553810/
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FOR PROS, BY PROS
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INTERACTIVE VIDEO
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$4BILLION
IN ADShttp://www.flickr.com/photos/12936340@N06
(by 2011 end)
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#1 referrer for
Christmas buying season =
http://www.flickr.com/photos/dliu04/4821210754
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FACEBOOK IMPRESSIONSPaid Media Earned Media BOTH!
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SPEND LITTLE, EARN $$$
$55 =
120 Clicks = 70 New Fans = 12 New Attendees
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GEOGRAPHY LESSON
http://www.flickr.com/photos/83542829@N00/4225307113/http://www.flickr.com/photos/12426416@N00/1721982928/
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THE FIGHT IS ON!!
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www.foursquare.com FOURSQUARE
• Giant market share
• Offers analytics to learn about your customers better
• Gaming element (badges) makes it FUN!
• Great for large conferences and events too
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Friends Places Update Win+ + =
HOW IT WORKS
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YOUR OPPORTUNITY
• Listen, listen, listen
• Offer 1st timer + return incentives
• Connect all online / offline marketing to it
• Get to know your customers!
Foursquare gets 22,000 +
new users a day
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www.gowalla.com GOWALLA
• Claim your business location
• Cool ‘custom stamps’ (for a fee + a bit of luck)
• Create special offers and greetings for customers
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CRITICAL MASS!
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www.shopkick.com SHOPKICK
• Don’t want to check-in? Just walk into a business
• Receive coupons, daily specials or whatever - just for being there
• No battery drain, no work
Check into brands
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www.gomiso.com MISO
• Check ins for the couch potato
• Connect with other fans
• Move over Nielsen ratings
www.flickr.com/photos/11012786@N04/2975519343/ www.flickr.com/photos/37567797@N06/4561888728/
Check into content
Text
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www.facebook.com
• 90% check ins happen here
• Connect to your fanpage activities
• Leverage social connections
Your safest bet!
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YELP.COM = POWERFUL STUFF!!!!
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LET’S KEEP IT REAL
http://www.flickr.com/photos/83542829@N00/4225307113/http://www.flickr.com/photos/12426416@N00/1721982928/
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THE REALITY OF CHECK INSCurrent Users (17%) Potential Users (83%)
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WHAT’S THE HOLD UP?• No motivation (49% polled)
• Security concerns (48% polled)
• No smart phone
• Stronger success in focused arena:
• Restaurants = 53%
• Coffee shops = 40%
• Hotels = 38%
• Bars / clubs = 36% http://www.flickr.com/photos/tgkw/4858749906
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• It’s not where you are,
it’s what you’re experiencing
• Tie it all in together + make life easier
• Make your business easy to talk about
• ENJOY!! Have fun with your customers
WHAT IT’S REALLY ALL ABOUT
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THANK YOU!
Katie Laird | Head Communications Geek | @happykatie
Schipul - The Web Marketing Company | www.schipul.com
Find my slides: www.slideshare.net/happykatie