SOCIAL ADS - Alcohol Marketing from grain to glass | YesMore Drinks Marketing … · 2019. 11....
Transcript of SOCIAL ADS - Alcohol Marketing from grain to glass | YesMore Drinks Marketing … · 2019. 11....
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SOCIAL STRATEGY | CONTENT PRODUCTION | DRIVING UGC | LIVE SOCIAL AT EVENTSSOCIAL ADS | COMMUNITY MANAGEMENT | INFLUENCER ENGAGEMENT
YesMore Ltd. 2019
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YesMore Ltd. 2019
Campari UK came to YesMore to develop a smart social media
strategy for making Aperol Spritz as sociable online as they are
offline.
We're now retained to run all Aperol Spritz social channels, shoot original content, source
UGC content, engage with influencers and run all social ads
in the UK.
We tied our marketing plan closely to the sales funnel, centering our content and
campaigns around key occasions when consumers drink alcohol in
order to drive awareness, consideration and lots of purchases. In our latest
campaign, our social ads alone drove 49% of all purchases with
organic social posts, PR and email CRM combining to drive
the other 51%.
In the first 6 months we launched 5 medium-sized and 2 large key campaigns, tied together with
daily content that cements Aperol Spritz as the first drink of
the night.
We've launched 7 recurring content formats and created our own content partnerships with multiple On Trade retailers and
Off Trade bars & restaurants - each proving to drive sales.
Each month we produce an average of 150 high quality
original images, 57 videos, and source hundreds of UGC - all
within a pillar-focussed strategy.
We manage all social ads (driving over half a million impressions
per month) and develop relationships with multiple social
influencers.
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YesMore Ltd. 2019
We've spruced up the gardens of twelve bars around the country
and you could #win a THREE LITRE bottle of Aperol & a bottle of
Prosecco by tagging us in your Instagram pics of you on our
Aperol balcony. Here's where you can find us:
.@TheCourtyardFulham West
London@AllBarOne /
@AllBarOne_Brighton (post continues)
This month @JamiesItalianUK is offering a FREE Aperol Spritz to anyone who joins Jamie's Gold Club. 😮 So download the app
and you could be sipping on a free Aperol Spritz by the end of the day
😋.
#JamiesItalian #Chef #Italian #ItalianFood #Free #Offer
#GoldClub #AperolSpritz #Aperol #AperolTime #AperolSpritzTime
Everything you need for the perfect Aperol Spritz @waitroseandpartners
Start with a glass full of ice and add...
✅ 50% Aperol✅ 50% Prosecco 🍾✅ A dash of soda water
✅ Finish with an orange slice 🍊.
Want to try this at home? Simply order online at
bit.ly/AperolXWaitrose – and enjoy! 😁
CAMPAIGN CONTENT: ON TRADE PARTNERSHIP CONTENT: OFF TRADE PARTNERSHIP CONTENT:
We love a good #NetflixAndSpritz 😜
. #SpritzAndFlix #Netflix #NightIn
#Cosy #LazySundays
TAPPING INTO CONSUMER BEHAVIOUR:
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YesMore Ltd. 2019YesMore Ltd. 2019
“YesMore Agency are genuine specialists in drinks marketing. They’re fast, nimble, flexible and efficient. They think beyond simple social media and have integrated smart strategies across our
business, making an impact on the marketing, sales and brand teams too. YesMore push the boundaries harder and harder, ensuring everyone is constantly firing on all cylinders”
NICK WILLIAMSON, MARKETING DIRECTOR, APEROL SPRITZ, CAMPARI UK