Social & accessible tourism: Do they make business sense?
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Social & accessible tourism: Do they make business sense? Dr Lynn Minnaert University of Surrey [email protected]
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Social & accessible tourism: Do they make business sense?. Dr Lynn Minnaert University of Surrey [email protected]. The potential. 80 million Europeans with disabilities - over 15% of the whole population Persons with reduced mobility: up to 40% of population - PowerPoint PPT Presentation
Transcript of Social & accessible tourism: Do they make business sense?
Social & accessible tourism:Do they make business sense?
Dr Lynn MinnaertUniversity of Surrey
The potential
• 80 million Europeans with disabilities - over 15% of the whole population
• Persons with reduced mobility: up to 40% of population
• By 2020 around 25% of the population will be over 65
• Loyal market – more likely to be repeat visitors• In many areas demand for accessible
accommodation outstrips supply
What do we mean?
Perspectives
Product
TouristsAccessible Tourism and non-AT users
Accessible Tourism Users only
Few speci
al provisions
Including Targeting
Fully adapt
ed produ
ct
Adapting Repositioning
More than one way!
Enterprise types
Type 1• Social problems as
business opportunities• Usually aimed at easier-
to-serve client groups• Profit-driven
Type 2• Social objectives oriented
towards a particular target group
• Close collaborations with charity
• May work to break-even rates (in off-season)
• Mission-driven
The Hytte
The Grove
Conclusion
Social tourismProfit-driven Mission-driven
Mutual influence
