SOCi: Generating Leads on Social Media: The Do’s and Don’ts of Using Social Content to Drive New...
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Transcript of SOCi: Generating Leads on Social Media: The Do’s and Don’ts of Using Social Content to Drive New...
TONY RINDSBERGCMO/Co-founder
SOCi
GENERATING LEADS ON SOCIALTHE DO’S AND DONT’S
Social Media Today (and tomorrow)
The days of posting to post are gone…
Social Media Today (and tomorrow)
Bad content is no longer positive or even neutral… it’s bad!
Focusing on quantity of social content for SEO purposes is the wrong approach.
COMMON MISTAKES IN SOCIAL MEDIA LEAD GENERATION
WHAT SOCIAL MEDIA ISN’T
What Social Media for Lead Gen Is NOT
Buy my crap
What Social Media for Lead Gen Is NOT
This ain’t display advertising!
UTILIZING SOCIAL EFFECTIVELY FOR LEADS
WHAT SOCIAL MEDIA IS
Part of Your Sales Funnel
85% of all ordersfrom social media
Source: Shopify
A Powerful Thought Leadership Channel
Benefits over other channels:
• You don’t need a PR firm, you can do it yourself
• Effectively reach your target audience
• Can be incredibly cost-effective
Thought leadership isn’t just for brand awareness
A Powerful Thought Leadership Channel
Soft-Pitch Your Products/Services
6,157 Likes
2,043 Shares
82 Comments
Soft-Pitch Your Products/Services
1,216 Likes
459 Shares
45 Comments
Generating Leads for Your Business
• Generating leads from social isn’t just for big brands
• It needs to be social
1. Relevant
2. In Context
3. HUMAN
• It is a MEANS, not and END
Generating Leads for Your Business
Woodstock’s Pizza – PB
Relevant
In-Context
HUMAN
Take advantage of events/holidays
No text in imageso they could boost
Generating Leads for Your Business
How Not To Do It…
Generating Leads for Your BusinessThe Results
Generating Leads for Your Business
Why Does This Matter?Facebook’s mobile app is the #2 local search app in the world!
Source: comScore/Neustar
Generating Leads for Your Business
Local Business
Good Content
Engagement
Better search results
LEADS
Generating Leads for Your Business
Soft-Pitch Your ProductsDiamond Candles
Generating Leads for Your Business
Send Traffic to Your Blog – i.e. Get ‘Em On Your Domain
233 Likes
84 Shares
42 Comments
Generating Leads for Your Business
National/Online Business
Good Content
Engagement
Click-Thru’s
Conversions
USING SOCIAL MEDIA FOR YOUR BUSINESS
Takeaways
Practical Strategies
2. Your CONTENT matters!
1. Social media is not traditional marketing
Relevant
In-Context
HUMAN
3. You don’t need to be Guy Kawasaki to bean expert in your space on social
Practical Strategies
4. A soft-pitch is more effective on social
Relevant
In-Context
HUMAN
5. HAVE CONVERSION PATHWAYS READY!
• You will not make the sale on social
• Conversion goals
• Landing page
KNOWING IS HALF THE BATTLE
TIPS N TRICKS
Tips n’ Tricks
1. People don’t unfollow for too few posts
28% of fans unfollow because of too many posts
Tips n’ Tricks
2. Fridays have the highest engagement rates
Source: Adobe
Tips n’ Tricks
3. Don’t ignore weekends – engagement is increasing on weekends mobile
Source: Mashable/PageLever
Tips n’ Tricks
4. Photos still get the most engagement, but video is gaining
Tips n’ Tricks5. Tools we use/recommend
Free High Quality Images
Ad Management Tool User Friendly Design Tool
Competitive Insights
The Future of Social
QUESTIONS?
Thank You
facebook.com/meetsoci @meetsoci @soci_tony