SOCCER IN AMERICA

Soccer in America

THE SOCCER CONSUMERA marketing services agency

solely focused on connecting

brands to the soccer

consumer.

SOCCER IN AMERICA

1986

LIMITED ACCESS

SOCCER

IN

AMERICA2015

WIDE SCALE TV COVERAGE

PROPERTIES & MEDIA PARTNERS

MEMORABLE LIVE EXPERIENCES

The soccer water cooler can be found at the bar, online, and yes, even at the office

ACCESS TO CONVERSATION

UNIQUE & COMPLEX LANDSCAPE

US YOUTH SOCCER

ADULT SOCCERSOCCER

CAMPS

AYSO

MLS

LIGA MX

LA LIGA

PREMIER LEAGUE

UEFA CHAMPIONS

LEAGUE

USA

COLOMBIAFIFA

WORLD CUP

MEXICOGOLD CUP

NSCAA

soccer

PARTICIPATION

NATIONAL TEAMS

CLUB FANDOM

SOCCER FANS PROFILES

EUROPHILES DOEMSTCISAGNOSTICS

MULTIPLE

PASSION POINTS

UNDERSTANDING THE DIFFERENT SOCCER

CONSUMER PROFILES

I’M A FAN OF INTERNATIONAL SOCCER LEAGUES AND MAJOR LEAGUE

SOCCER

THE AGNOSTIC

35.0 9.3

59% “follow” 5+ Club Teams

36% multicultural (non-white)

Became a fan at different ages:

• 28% before age 10

• 32% after age 25

I’M ONLY REALLY INTERESTED IN THE BIG EVENTS LIKE THE FIFA

WORLD CUP

THE EVENT SEEKER

36.1 7.9

Follows 1.6 Club Teams on

average

37% became a fan after age 25

Top Leagues: MLS and EPL

I’M MAINLY FOLLOW SOCCER FROM MEXICO AND/OR CENTRAL &

SOUTH AMERICAN COUNTRIES

EL FANATICO

28.6 9.5

Most popular league Liga MX, followed by

UCL

64% became a fan before age 10

49% cheer for both their country of origin

and the USA

I’M MAINLY INTERESTED IN INTERNATIONAL SOCCER LEAGUES,

SPECIFICALLY EUROPEAN SOCCER

THE EUROPHILE

28.8 9.5

Predominantly male

29% are “Eurosnobs” – only care about

top Euro teams

Heavy “Brit” influence – love Ian Darke,

Martin Tyler and Ray Hudson

I FOLLOW INTERNATIONAL SOCCER LEAGUES BUT MY PRIMARY

INTEREST IS MAJOR LEAGUE SOCCER

THE DOMESTIC

36.6 9.0

30% Female

77% cheer for the USA only

Landon Donovan more popular than

Messi

I’M REALLY NOT A “FAN” – MY INTEREST IS PRIMARILY TIED TO MY KIDS

INVOVLEMENT IN THE SPORT

THE OBSERVER

43.9 7.1

72% Female

74% have 2+ kids

Other sport interests: NFL and MLB

BRAND MARKETERS NEED TO PICK A

COURSE

www.aztecasoccer.com