Soc 172 Final
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Transcript of Soc 172 Final
First-‐Ever Solely Mobile Dance Compe88on
• Pivo%ng • Organiza%onal Design • Compe%%on of Benefits • Legi%macy • Crea%ve Destruc%on
By: Juliet Elwood Sociology 172 Final Project
PIVOTING v Pivo<ng involves keeping up with the changing world v Social media has become the most relevant plaCorm
of the 21st century v Taking the in-‐person dance compe<<on system and
altering it to fit an en<rely social media-‐based plaCorm
v This way, price of transporta<on to a loca<on will no longer be an issue
v Pivo<ng to start new era and opportunity for different compe<<on scene in the dance world
² Completely app-‐based service ² Blast new mobile compe<<on through social media plaCorms Instagram, Facebook and TwiLer
² Recruit top-‐notch judges to give compe<<on good rapport
² Create entry online to pay digitally
² Blast 3 available compe<<on dates
² U<lize live stream effect for judges and other contestants to watch rou<nes
COMPETITION OF BENEFITS In-‐person compe88ons vs. new mobile strategy
-‐App-‐based service -‐Payment is digital -‐No transporta8on cost -‐Ability to watch compe8tors through live stream from comfort of one’s own home -‐Professional judges that are more available because judges do not need to take 8me to transport themselves to a loca8on -‐Dancers can strategically choose loca8on to perform their rou8ne -‐Lessens fear of performance because dancer is in a more comfortable seMng -‐Winners receive automa8c payment instead of having to cash a check -‐Score sheets digitally transferred over directly aOer rou8ne, showing dancers exactly what they need to work on, instantly
§ “New industries can only grow when they are understood, accepted and taken for granted by prospec8ve consumers, financiers, employees, entrepreneurs, and governmental authori8es” (Rao 20).
§ The dance compe88on world has already been established for years, however venturing into the mobile-‐only world will take 8me to gain legi8macy
CREATIVE DESTRUCTION § Through innova<ons, previous structures can be shaLered
§ Entrepreneurship stresses the importance to maintain relevancy in an ever-‐changing world, and through this new system of dance compe<<ons, the aim is to crea<vely destruct the familiar version
“Over <me, socie<es that allow crea<ve destruc<on to operate grow more produc<ve and richer; their ci<zens see the benefits of new and beLer products, shorter work weeks, beLer jobs, and higher living standards”.
REFERENCES • Collot, Renaud. "Achieving Legi<macy in Entrepreneurship Educa<on: A Case Study." Achieving Legi%macy in Entrepreneurship Educa%on: A Case Study. N.p., n.d. Web. 05 Dec. 2015.
• Cox, W. Michael. "Crea<ve Destruc<on." : The Concise Encyclopedia of Economics. N.p., n.d. Web. 04 Dec. 2015.
• Rao, Hayagreeva. Market Rebels: How Ac%vists Make or Break Radical Innova%ons. Princeton: Princeton UP, 2009. Print.