Soap opera - 'Golden Archives' Exhibit
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Transcript of Soap opera - 'Golden Archives' Exhibit
Case Study
One Story in Art
A special opening for 200 influencers. More than 30 PR editorials, covering almost 500.000 unique
contacts in big cities in Russia (giving exclusive visibility to the brand partners). A total premiere in Russia, pushing other galleries to have an eye
on this emerging trend.
The Problem
The Solution
The Results
Street Art is developing quickly in Moscow but it lacks credibility and
is still considered as an illegal activity. Though, it suffers a lack of heritage and references that the
young generation can rely on. Alongside, brands would see the potential to engage and link with this active and creative creative
audience
Bringing an iconic figure of the street scene – Goldie (UK).
Musician, graffiti artist, actor, DJ, he is a living legend of the
booming explosion of hip-hop culture in the world. To make a
retrospective of his work in MSK Eastside Gallery was a great inspiration for street scene
influencers in Moscow
Exhibition ‘Golden Archive’ in MSK Eastside Gallery
One Story in Art
Exhibition ‘Golden Archive’ in MSK Eastside Gallery
One Story in Art
Exhibition ‘Golden Archive’ in MSK Eastside Gallery
