Soap Opera is a unique structure that creates, produces and spreads innovative, purposeful and technology-friendly

breakthrough ideas that will make your brand’s storytelling part of people’s entertainment and cultural interests.

Soap Opera

Our Belief

We believe that the main purpose of brands is to make people’s lives more exciting.

Our Engagement

Nowadays, if you want to drive consumer engagement and preference, you have to make people having fun, getting surprised and sharing a talk. You have to get them excited. You have to make your brand’s story a fundamental part of their entertainment and cultural interests.

That’s where we come in: Soap Opera is an innovative, never-seen-before communication model. We combine intelligent consulting, engaging content and integrated production output to nurture and fulfil your brand culture expectations.

We are built around a clear logic that works from end to end: from business, communication and marketing solutions, to fresh content creation and innovative implementation. We dedicate high-profile specialists in tailor-made teams to every project we undertake.

This is how we build an aesthetic and purposeful world for your brand. This is how we create long-lasting relationships with your consumers: by mobilizing and unifying fields of expertise in order to touch, to move, to entertain.

Let’s create and spread your brand culture. Let’s surprise them. Let’s make them talk.

Soap Opera is a strategic and creative structure that disrupts the paradigm of the communication industry. This new eco-system is enabling to create a specific brand culture and to enhance the consumers’ engagement, whatever the budget and the medium.

Soap Opera is the conductor that leads to embody the vision for your brand’s communication. Generating big ideas, sourced in the brands’ values, Soap Opera will be able to develop strategic platforms and transform it into creative ideas and innovations that transform consumers’ behavior and consideration.

The ideas will then be driven by units/specialists to create ownable and long-term storytelling, embracing a fast and flexible process for your brand and your campaigns.

Soap Opera is a business, strategic, creative and entertainment eco-system to bring Big Ideas from their conception to implementation.

Our Creative Eco-System

Our Creative Eco-SystemBSM is a one-of-a-kind production house,

removing limits and conventions by embracing the new paradigm of

consumers’ attention. 7 years in Russia and projects for MMOMA, Picnic Afisha,

Moscow Museum, Publicis United, McCann Erickson, Saatchi & Saatchi, Draft FCB,

BBDO, Ark Thompson, LAP Records, Conde Nast Publications, Afisha Publications,

Propaganda Club, Crisis Zhanra, K35, Ru ARTs…

http://www.brainstormmanagement.com

MSK Eastside Gallery is not only a contemporary art

gallery. This is a social place where great ideas are being

born, talked about and spread around.

MSK Eastside Gallery is a place where organizations,

companies, brands, artists, students are gathering to share what is new and interesting in the different domains of art,

design, visual arts...http://www.mskeastside.com

Unleash.pdf is the hub where new ideas are getting tracked, where exclusive information is shared and where trend spotting and

intelligence are invigorating projects and visions for the brands

and for the people.http://www.unleashpdf.com

Our Activities

Production

• Business Intelligence• Brand, Marketing and

Communication Strategy

• Trend Setting• Creative Development• Campaign Articulation

and Integration• New Business Support• Educational Program

• Art Gallery• Art Direction &

Consulting• Launch Events • PR Development• Talent Management• Art Concept and

Development

• Film / Video Production • Visual / Photography

Production• Digital Production

• Design and Publishing • Music / Entertainment

Production• Brand Content and

Expression

Soap Opera is an interesting mix of people, with different backgrounds and specialties, nourishing each other to bring to your brand an undisputable success.

We live according to the Monchu philosophy, an Okinawan word meaning ‘One Family’, a powerful community where we invite you. Our spirit is one of innovation, culture and art, collaboration and ideas, business and entertainment. We hold ourselves to high creative standards and our talent rules.

Our independence allows us the freedom to focus on what’s important and pursue ideas beyond conventional limits. We have the flexibility to adapt and to react.We’re brave, nimble and culturally diverse.

Soap Opera is not just a name; it’s a way of thinking that empowers, links, supports and transcends our group of people.

We make each other better.

Our Spirit

Franck VinchonFounder/Partner Soap OperaDirector Unleash.pdf

Zag KaghadoFounder/Partner Soap Opera Director BSM Production

Artist, Curator, Producer. Born in US, New Jersey Master’s Degree International Communication, Rutgers State University.Participated and curated many exhibitions around the worldProduced advertising campaigns for brands like Microsoft, Megafon, Mastercard, Coca Cola, Nike, Adidas…

Advertising Top Management, Strategist, (Screen) WriterBorn in FranceMaster’s Degree in Marketing & Communication, Sorbonne ParisWorked in international networks (Y&R, Publicis, Saatchi & Saatchi, BBDO) for 17 years on brands like P&G, Mars, Nestle, PepsiCo, Ikea, Toyota, MTS, Martini General Mills, Monster.comInternational Accolades: Cannes Lions, Epica, Clio, D&AD…

Ja’Bagh KaghadoFounder/Partner Soap OperaDirector BSM Production

Wildrik BatjesFounder/Partner Soap OperaDirector MSK Eastside Gallery

Art Gallerist, Event DirectorBorn in France, French/DutchBi-Master in Marketing, Paris and CambridgeParticipated in exhibitions around the world, specialist in auction and art business. Developed entertainment and art venues concept in Paris and Moscow

Artist, Photographer, Director, CuratorBorn in US, New Jersey Photography / Fashion Institute of Technology "FIT" NYC.Exhibitions around the world to promote his art, developed many Participated and curated many exhibitions around the worldCreated advertising campaigns for brands like Megafon, Mastercard, Coca Cola, Nike, Adidas , John Galliano, Mac…

Our Crew

Brand Culture

Contact: Franck Vinchonfranck.vinchon@soap-opera.me+7 916 219 2681