Soap features

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Oldest brand on the market Trusted by a wide audience Institution behind radio times is the BBC Dates info is valid for: Published weekly Strap at top caters for change in audience habits. ‘FREEVIEW’ in red draws eye contact in order, loyal audience Website: nestled into masthead - another way to access the brand. Encourages brand loyalty Masthead extends over the page stands out and draws attention Simple restrained colour scheme creates high quality product. Red draws readers eye as it stands out from the white All text except strap in in lowercase. More mature mode of address Three features arranged down side of page in negative space next to star. Space between text is always exactly the same create a more professional look Headings always bold- subheadings same font, black. Caption anchored on stars lapel. Name of programme, day channel. Gives audience easy access. Secure part of his face and still know who he is famous enough and a recognisable star. Attracts audience Stars eyes in the centre of the page, breaking the rule of thirds Feature; ‘Doctor who?’ – largest text on page, anchoring the star, creating a story by involving the audience Subheading talks about career, story for the audience to follow Barcode, price, region region given for times and program change

Transcript of Soap features

Page 1: Soap features

Oldest brand on the market

Trusted by a wide audience

Institution behind radio times is the BBC

Dates info is valid for: Published weekly

Strap at top caters for change in audience habits. ‘FREEVIEW’ in red draws eye contact in order, loyal audience

Website: nestled into masthead - another way to access the brand. Encourages brand loyalty

Masthead extends over the page – stands out and draws attention

Simple restrained colour scheme creates high quality product. Red draws readers eye as it stands out from the white

All text except strap in in lowercase. More mature mode of address

Three features arranged down side of page in negative space next to star.

Space between text is always exactly the same – create a more professional look

Headings always bold- subheadings same font, black.

Caption anchored on stars lapel. Name of programme, day channel. Gives audience easy access.

Secure part of his face and still know who he is – famous enough and a recognisable star. Attracts audience

Stars eyes in the centre of the page, breaking the rule of thirds

Feature; ‘Doctor who?’ – largest text on page, anchoring the star, creating a story by involving the audience

Subheading – talks about career, story for the audience to follow

Barcode, price, region – region given for times and program change

Page 2: Soap features

Three main features – caters for more than one audience

Dates info is valid for: Published weekly

Strap at top caters for audience watchers – linked to programs shown on tv and mag. ‘sky’ and ‘virgin’ logo draws eye contact – familiar and recognisable, loyal audience

Website: under masthead - another way to access the brand. Encourages brand loyalty

Restrained 5 colour scheme creates high quality product. Orange and white draws readers eye as contrast with each other – stand out

All text except strap in in lowercase. More mature mode of address

Space between text is always exactly the same – create a more professional look

Headings always bold- subheadings same font, white – stand out

Caption anchored on start just below head – ‘Murder’ in bigger text to attract ‘most funny’ to intrigue audience. Name of programme actress and actor, type of drama. Website featured- Gives audience easy access.

No barcode

‘more’ in capitals – value for money

Print screen on already shown footage

Wide audience

Masthead featured at top of page to attract audience attention – ‘week’ imply its a weekly meg

Two features down the left hand side – under image to create a sense of belonging to the drams from the audiences

Page 3: Soap features

Value for money

5 features 42p – cheap – features twice to attract attention

9 different colours – creates organised chaos

Easy read

Eye contact from all the stars

Week read - dates

Heading – lower case recognisable from stars Subheading – capitals, catches eye

Sparkle background – tacky, try to make it look disposable and done quickly

Print screen from soap

Story line – attracts audience

Heading; ‘what have I done?’ – centre of page, catches eye contact

Chunky banner- news stand – different from other mags

Masthead pushed down page from content of top

Text always tilted to the same

Rhetorical questions

Exclamation marks, question marks – involve audience and create suspense to sound exciting, let audience know who the actors are

Page 4: Soap features

‘s weeks revealed’ - Value for money

7 different colours – creates organised chaos

Easy read

Eye contact from main image of the stars

Week read - dates

Print screen from soap

Chunky banner- news stand – different from other mags (teared at top – easy read and disposable)

Masthead pushed down page from content of top – first thing you look at

Heading- ‘baby back’ – catchy, rememberable Text always tilted to the same

Rhetorical questions

Exclamation marks, question marks – involve audience and create suspense to sound exciting, let audience know who the actors are

Close up of actors face – recognisable from audiences

Website part of the masthead - belonging

Most text in capitals – creates suspense