Soap features
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Transcript of Soap features
Oldest brand on the market
Trusted by a wide audience
Institution behind radio times is the BBC
Dates info is valid for: Published weekly
Strap at top caters for change in audience habits. ‘FREEVIEW’ in red draws eye contact in order, loyal audience
Website: nestled into masthead - another way to access the brand. Encourages brand loyalty
Masthead extends over the page – stands out and draws attention
Simple restrained colour scheme creates high quality product. Red draws readers eye as it stands out from the white
All text except strap in in lowercase. More mature mode of address
Three features arranged down side of page in negative space next to star.
Space between text is always exactly the same – create a more professional look
Headings always bold- subheadings same font, black.
Caption anchored on stars lapel. Name of programme, day channel. Gives audience easy access.
Secure part of his face and still know who he is – famous enough and a recognisable star. Attracts audience
Stars eyes in the centre of the page, breaking the rule of thirds
Feature; ‘Doctor who?’ – largest text on page, anchoring the star, creating a story by involving the audience
Subheading – talks about career, story for the audience to follow
Barcode, price, region – region given for times and program change
Three main features – caters for more than one audience
Dates info is valid for: Published weekly
Strap at top caters for audience watchers – linked to programs shown on tv and mag. ‘sky’ and ‘virgin’ logo draws eye contact – familiar and recognisable, loyal audience
Website: under masthead - another way to access the brand. Encourages brand loyalty
Restrained 5 colour scheme creates high quality product. Orange and white draws readers eye as contrast with each other – stand out
All text except strap in in lowercase. More mature mode of address
Space between text is always exactly the same – create a more professional look
Headings always bold- subheadings same font, white – stand out
Caption anchored on start just below head – ‘Murder’ in bigger text to attract ‘most funny’ to intrigue audience. Name of programme actress and actor, type of drama. Website featured- Gives audience easy access.
No barcode
‘more’ in capitals – value for money
Print screen on already shown footage
Wide audience
Masthead featured at top of page to attract audience attention – ‘week’ imply its a weekly meg
Two features down the left hand side – under image to create a sense of belonging to the drams from the audiences
Value for money
5 features 42p – cheap – features twice to attract attention
9 different colours – creates organised chaos
Easy read
Eye contact from all the stars
Week read - dates
Heading – lower case recognisable from stars Subheading – capitals, catches eye
Sparkle background – tacky, try to make it look disposable and done quickly
Print screen from soap
Story line – attracts audience
Heading; ‘what have I done?’ – centre of page, catches eye contact
Chunky banner- news stand – different from other mags
Masthead pushed down page from content of top
Text always tilted to the same
Rhetorical questions
Exclamation marks, question marks – involve audience and create suspense to sound exciting, let audience know who the actors are
‘s weeks revealed’ - Value for money
7 different colours – creates organised chaos
Easy read
Eye contact from main image of the stars
Week read - dates
Print screen from soap
Chunky banner- news stand – different from other mags (teared at top – easy read and disposable)
Masthead pushed down page from content of top – first thing you look at
Heading- ‘baby back’ – catchy, rememberable Text always tilted to the same
Rhetorical questions
Exclamation marks, question marks – involve audience and create suspense to sound exciting, let audience know who the actors are
Close up of actors face – recognisable from audiences
Website part of the masthead - belonging
Most text in capitals – creates suspense