So you’ve bought into the

concept of “Cloud”… Now What?

What to expect from P.O.

to Production

Clouds are Like…

But can Quickly Become…

What to Expect From This Session

• Research based on various customer interviews and surveys

– 2012 Cisco Global Cloud Networking Survey

• Respondents: over 1300 IT professionals from 13 countries

• Insight into what customers found to have worked well

versus what they might have changed or done differently

• Answers to concerns that may exist around the concept of

deploying a cloud solution within your environment

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What to Expect From This Session

• USB Key

• Copy of this presentation

• Complementary eBook edition of “Defining IT Success

Through the Service Catalog”

• Analyst Report: Entry-Level Solutions for Private Cloud

Automation Deliver Rapid Returns

• 2012 Cisco Global Cloud Networking Survey Results

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Agenda

• Customer’s Cloud Strategy

• Cloud Software

• The Challenges

• Transformation to Cloud

• Building Your Cloud Roadmap

• Does Your Cloud Play Nicely with Others?

• Is Your Cloud Talking to You?

• Is Your Cloud Healthy?

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Customer’s Cloud Strategy

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Cloud is Still Relatively New

• Customer’s are still in early stages of determining a “well-

defined” cloud strategy

• Cloud is the vehicle for customers that realize that they need

to change/transform their current IT

• A variety of entry points

– Based on finding the pain points

• Begin with automation toolsets

• Start small, build experience as you go along

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Cloud Deployments in Perspective

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Nearly one quarter of IT decision makers said that over the next six months, they

are more likely to see a UFO, a unicorn or a ghost before they see their company’s

cloud migration starting and finishing.

Cisco Global Cloud Networking Survey

Results, 2012

Understanding What to Tackle First

• Finding the pain points… – Reducing the cost out of IT

• More efficient, lower cost of operation, TCO reduction

– Improving Speed and Agility

• “IT was slow to react”

• “long provisioning times”

– Transforming from manual to self-service

• “IT not able to keep pace with the requirements of the response rate that was requested”

– How to transform the customer experience into IT ops

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Cloud – New vs. Disruptive

• World of Physical… turned into the world of Virtual… and the next

step is the world of Cloud… a natural evolution

• Understand how IT is spinning up infrastructure today

• Most shops have had some experience with automation software…

but were never happy with what and where they were at.

– Many organizations try to modify legacy tools to try and provide

automation/orchestration … with less than successful results

• Only 5% of all enterprises have Private Cloud today. Next year …

8%.

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Source of Information When Making Cloud Decisions

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Cloud service providers are

the main source of

intelligence or information

about cloud services,

followed by industry

analysts, industry peers, and

infrastructure vendors.

Cisco Global Cloud

Networking Survey

Results, 2012

The Livelihood of IT

• Public vs Private

• IT departments are wary of Public Cloud – Lack of security, services, etc.

• Public Cloud is still held as the benchmark in some cases

• Public Cloud can still be leveraged faster than Private Cloud

• The evolutionary next step will involve the best of both worlds via the incorporation of Hybrid Clouds

– Ability to leverage public stacks for workloads that aren’t as important/sensitive

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What will Your Cloud Provide?

• Customers are using a phased approach

• First starting with filling in the gaps – Self-service provisioning

– Service catalog and lifecycle management

– Process automation and orchestration

– Pay-per-use tracking and policy based controls

• Creation of policies that go back to controls established in IT that suffice both internal and external requirements

• Goal is to establish a foundation in IT

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What Will Your Cloud Provide?

• Next phases introduce more complexity

• Application provisioning

– Custom applications

• SaaS or Enterprise Platform as a Service

– Providing schemas into DB platforms

• Abstract & Capture the instances that get requested time and

time again

• Ability for customer to create/control their own platforms

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No Need to Bring the Entire Mountain

• Since the tools for Cloud are still relatively new, the challenge

is how to fully utilize them to get the best benefits

• There doesn’t exist a software solution that will do it ALL- yet

• Find success in the obvious… gain experience with each

progressive phase

• Growth will happen organically as more

requirements/requests are asked/met

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Cloud Management Software

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Cloud Ecosystem

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But What are Customers Asking for?

• Ease of Use

• Portal – Self-service is an important requirement

• Extensibility of the platform – Can it exist in a heterogeneous data center?

• Multi-tenancy option – allows for multiple customers within a single offering

– i.e. IT vs Engineering. Similar yet divergent needs/requirements

• Cost-effective

• Speed and Agility

• Support and Training #CiscoPlusCA

The Software Spectrum

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Off the Shelf Moderate Customization High Customization

• Easy install from CD/DVD

• Configuration and operation within

minutes

• Fills an identified need

(Spreadsheets, Word, Email)

• Assumes business will align to its

functionality

• Configuration and operation within

weeks or months depending on

criteria

• Can address both a standard and

customized business need via

Advanced Services

(Cloud, Incident Mgmt, Asset)

• Configuration and operation can

take months, if not years, due to

degree of business integration

• Although provides common

business functions, generally a

great deal of consulting and

services for these functions (HRMS,

AP, AR, ERP)

Cloud Solution Evaluation Matrix

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The Challenges

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Hurdles in the Adoption of Cloud Services

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Organizational The IT supply and demand

organizations will have to adapt to

function in a cloud-centric world

Time/Scope A realistic roadmap to a cloud solution

should be properly identified and

mapped out.

Operational Business perceptions of increased IT

flexibility and effectiveness will have to

be properly managed

Technical Security and reliability concerns will

have to be mitigated and applications re-

architected

Financial Current cloud computing offerings are

not cost-competitive compared to large

enterprise data centers

Hurdles in the Adoption of Cloud Services

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Fear of Cloud

Disrupting what customers do and know

The initial fear has transformed into what drives the cloud solution

so that the solution offering is one what customers want and

will be happy to stay with instead of going to competitive

solutions (i.e. Amazon, etc.)

Transformation to the Cloud

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Is Change Required?

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Cloud is different from

what we have done before

Cloud allows for the

transition to a service-

centric solution versus an

infrastructure-centric

solution

Results in the ability to leverage what the customer knows from a

knowledge and infrastructure perspective and transform that into an

approach that allows for the benefits of Cloud to come forward.

Allows for the ability to match the benefits to the processes

(i.e. Speed, agility, cost, etc.)

Preparation

• Most customers have done very little preparation prior to choosing a solution

• There have been exceptions: – Some have compared what they want to what others have

– Some have recognized what services they want prior to implementation

– Some have recognized the importance of meeting with the leaders of their different business groups to understand at a high level (80%) of the process. This was good enough to have a conversation to drive use cases and requirements.

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Staffing Resources

• Staffing will get disrupted

– Evolution vs Elimination

• The specifics and complexities of Cloud offerings will

determine which disciplines will thrive and evolve

• Staffing typically also increases as new roadmap features

come onboard and expand

• People that have a background with infrastructure

challenges, software, etc. will naturally feel comfortable

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The Cloud Builders

• Moving to Cloud requires new roles

– Roles get defined to take into account the new skills and

competencies required

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The Cloud Builders

• Program Manager

– Program management is the key to success

– The PM owns the project deliverables and drives the engagement

across the IT organization and with the software vendor and services

partner.

• The Cloud Architect

– Owns the strategy and roadmap of the Cloud services and technical

implementation

– Brings the silos together

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The Cloud Builders

• The Service Designer

– The link between the Business and IT

– Owns the definition and implementation of Cloud services

• The Workflow Author

– Responsible for the Orchestration… the processes and workflows

that do the work, technical integration and provisioning

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The Cloud Builders

• Technical Architects / Engineers

– Responsible for driving integrations, installations, system

administration and upgrade planning

– Covers all the lines of technology; Compute, Networking, Storage,

Application

• The Executive Sponsor

– Enlightened, visionary … yet pragmatic

– Understands and knows why the organization is moving forward with

Cloud and will fight for the project at the CIO’s and CEO’s table

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Acquiring the Skill Set

• Three schools of thought:

1. Simply use Vendor Services (i.e. Cisco) to do everything … one throat to choke

2. Find an ecosystem partner … a balance of costs

3. Need to do this with own people … invest in training

• Option #3 typically always happens after either #1 or #2

• Customers feel that looking over the shoulder of Advanced Services will allow them to gradually gain the confidence to do it themselves

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Acquiring the Skill Set

• Since Cloud is a Journey, acquiring the skill set is also a

journey

• New skills are continuously being developed to

accommodate new feature requests

• The Cloud solution is an evolutionary roadmap, and therefore

there will always be more to learn

• Vendors and partners will always be part of the equation

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Training vs Experience

• Customers who have taken advantage of training have found that implementation of the solution has happened quicker and more successfully

• Training makes sense with regards to the tools that are needed to make the solution come together

– The administration and setup of new solutions

• Other aspects rely on experience – In order to understand the challenges that revolve around IT, a deep

level of experience is required

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Building Your Cloud Roadmap

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The Multi-Phased Approach

• Many customers started off by thinking that all that they needed

was a single phase solution approach

– 20-30% of customers believed it would be a one step solution

• Other customers believe that with enough up front “requirements”

they can try to get it done in a single step… but quickly realize that

more stuff is needed/added to the original request

• The pragmatic customers have a more gradual approach and try

to understand all the requirements first before staging everything

out

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Crawl Walk Run Sprint

Where to begin

• Finding the business case

• Obtain executive support

• Start small somewhere

– Beta/Development/Test will help create the message needed for the executives to give support

– Helps identify where the challenges will be

• Get staffing up to speed

– Staffing tends to be the predominant challenge (i.e. Lacking in staff)

– More can be done by growing the team/expertise

– Necessary to meet future roadmap desires and requests

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Sidestepping the Hurdles

• Legacy transformation – The past is the past … there’s a reason for needing change

• Operational Integration and Process – Continually ask “How to make operations more automated”

• Managing the perceptions – The requirements perception

• Budget vs desire

• Common tasks vs the exceptions

• How to deal with competition within your own customers

– The socio-political perceptions #CiscoPlusCA

Sidestepping the Hurdles

• Understanding and vetting the Design Elements

– Mechanics of implementation and testing

– Performing the due diligence of what is being implementing to

confirm that it is actually working (ie. Testing and more testing)

– Minimizing the bugs

– Getting consensus

– Evolution of the “first” design

• Site prep readiness

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Most Critical Infrastructure for Cloud Deployments

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In order to successfully move

more applications to the cloud,

the majority of survey

respondents cited a cloud-ready

network as the biggest

infrastructure element required

for further cloud deployments,

ahead of a virtualized data center

or a service-level agreement from

a cloud service provider.

Cisco Global Cloud Networking Survey

Results, 2012

Typical Customer Starter Cloud Roadmap

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Add Advanced Storage

Provisioning

• Expand in use

to thousands of

VMs and

hundreds of

blades/servers

• Portal alignment

with Business

Goals

• Start automating

network

provisioning

Extend to

Infrastructure

as a Service

• Multiple

Chassis

• 3-6 months in

production

• Basic Portal /

Catalog

Deploy

Compute as a

Service

• Demo

• PoC

Evaluation

• Benefits of a

Private Cloud

• Components of

a Private Cloud

Education

• Admin control

and automated

provisioning of

Compute,

Network,

Storage,

Virtualization

Journey to Cloud

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1 Server

Virtualization

4 Hybrid

Cloud

2 Private

Cloud

3 Public

Cloud

1

2

3

4

Control

Consolidation

Scale

Utilization

Predictability

Differentiation

Agility

Availability

Bu

sin

ess D

rive

rs

Transition Stages

Compute-as-a-Service: Basic Automation, Basic Process Optimization

Infrastructure-as-a-Service: Siloes of Automation, Basic Process Optimization

Platform-as-a-Service: Advanced Automation, Holistic Process Optimization

Application-as-a-Service: Holistic Automation, Operational Optimization

CITEIS – Cisco IT’s Journey to Cloud

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Service Catalog

Show/chargeback

VMware ESX/ESXi

Network Virtualization

OVF

OVF*

OVF Image Repository

PaaS Integration (API)

Workload Mobility

Logical Segmentation

Control, Security

and Fault

Isolation

*OVF = Open Virtualization Format

Cisco

Nexus

Cisco

UCS x86

Virtualization Automation Self-service Multi-tenancy Elasticity Unified

Infrastructure

Service Unit Cost

VM 2x4 – Silver $

Bare-metal 8x64 $$$

Cisco IT Elastic Infrastructure Service (CITEIS)

Cisco Intelligent

Automation for Cloud

CITEIS - Road to Complete Automation

Baremetal

Virtualized VM

VDC

•SLA Based Env

•Location Specific

•Progression to 100% IaaS Automation

•CITEIS Gen2!

Distributed Apps & Services

•Hadoop, Grid, Node.js, PaaS, etc

•Cloud Storage

•Apps in the Cloud

•Location – less dependant

•Scalable & Fully automated IaaS

Software Lifecycle in the Cloud

•Dev

•Test

•Q&A

•Prod

•Location agnostic

Abstraction

Time

Roadmap Increased Focus on Process Automation and PaaS

Integration

• Automated provisioning of virtual machines

• Automated configuration of Cisco UCS platform

• Service catalog integration

• Metering and show-back

• DMZ Offering

• Multi-tenancy

• Self-service pilot

• Monitoring enhancements

• Tiered offerings

• Automated provisioning of network and server load balancing

• Cluster-level capacity management

• Virtual machine changes

• Cloud Portal self-service introduction

• Orchestration via Process Orchestrator

• IaaS API support

• Multi-tenancy enhancements and capabilities

• Metering and billing

• Entitlements

• Image storefront PaaS enablement

• Extended scaling

• Integrated change management

• Filer storage offering

• Cloud bursting pilot – partner extension

• Change transparency

• Workload elasticity

• Service assurance

• Policy management

Enhanced Request Portal: VM, SLB, DMZ and Tiering

Self-Service and PaaS enablement

Self-service model +Cloud Extension

CITEIS Today Delivered Q2CY12 Q3CY12 Q4CY12 FUTURE…

CITEIS Deployment – Cost Analysis

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$0

$1,000

$2,000

$3,000

$4,000

Legacy (rackmount); all physical

Legacy; medium virtualization (54%)

Current state; 46/54% Legacy/UCS; 75%

Virtualized

Target state; 100% UCS/Cloud; 80%

virtualization

Today

Compute TCO

($/Qtr/OS instance)

Delivery

Time

Virtualization > Unified Computing > Cloud

Ave

rag

e

TC

O

TCO Physical

TCO

Virtual

6–8 Weeks 2–3 Weeks

(Manual)

15 Minutes VM

(2–9 Days E2E)

15 Minutes

(Self-Service)

The Results

• Improved speed and agility

• Users can now order things without having to talk to IT

• Better communication between IT and the business

– Still plenty of room for improvement

• Users are now both more empowered as well as more

accountable

• IT has a better perspective of what is actually needed versus

simply desired

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Does Your Cloud Play Nicely With Others?

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Cloud Doesn’t Exist in a Bubble

• As feature rich as some Cloud solutions are today, more than

likely there will be other major components that will be

required to form a full solution

• Ideally the solution that you choose should be able to

integrate data with whichever eco-system software solutions

that may be in place today and/or tomorrow

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Technical Architecture Model for Partner Integrations

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Is Your Cloud Talking to You?

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The Importance of Reporting

• Reporting requirements are still being defined by most

customers

– Some customers don’t focus on the reporting in the early phases

– Some customers are content with simple reports based upon metrics

from the database

– Better definitions for report requirements will organically grow as the

solution evolves and their experience with the tools matures

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Today’s Popular Cloud Reports

• Metric reports

– How many vs what type vs how long

• Watermark re-order reports

– Lease management including extensions and expiration notifications

– Report alerts to when new hardware is actually required

• Multi-tenancy reports

– Consumption vs availability

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Reports Customers are Hoping for in the Future

• Real-time reports

– Immediate notification of areas of the Cloud that may not be doing so

well

• Monitoring from an end-user perspective

• Infrastructure reporting

• Holistic reports

– based upon what the app stack they have deployed and what it is

doing/behaving

– Is it meeting a time requirement #CiscoPlusCA

Is Your Cloud Healthy?

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How to Know if Your Cloud is a Success

• Customers use a variety of criteria to determine if their Cloud

solution is a success or not

– Simple metrics to compare now vs then

• Is provisioning faster?

• Is it easier?

• Are end users adopting and using the service?

• How complex is the process / workflow?

• How easy is it to change the catalog and adapt on the fly?

– The use of customer surveys

– Has it met budget and time deadlines? #CiscoPlusCA

Summary

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Key Insights

• Start small

• The importance of a Cloud Roadmap is paramount – It defines where one starts and what the future goals will be

– The roadmap will help choose which software components will be required

• Cloud will require people – To drive, create, support and fund

• Cloud will require integration – Cloud entails the coming together of many software solutions

• Cloud will pose hurdles – Understand where the potential difficulties will come

• Customers are not alone – Help is available!

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Additional Resources

www.cisco.com/go/iacloud

www.cisco.com/go/starteredition

http://www.cisco.com/en/US/solutions/ns1015/global_cloud_survey.html

Q&A

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Follow @CiscoCanada @CiscoIA and join the #CiscoPlusCA

conversation

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