So Where Did the Money Go - 61915 - FINAL (1)
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Transcript of So Where Did the Money Go - 61915 - FINAL (1)
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TinbeRfranco Abe Odedoa indounfuco Tovth
The mission
The City of Ron a city that preen taken to
Rochester remree, public acnd this perpetommunity: ou
At a certain poecomes cruel
Over the pastemonstrated owntown; weway to addr
ncremental inollars were spnable to secuunding appeaontinue to use
This report exver the past ehe effort to re
n of the Friends the City of Ro
Whe
Presi
ochester maderides itself onaddress the o
mains the only ccess skatepartuates mistrusur youth.
oint, the contiand mean sp
t eight years,significant ec
e have demonress the obes
nsurance costpent on a faileure $4.5MM ars to be avae the city as th
xplains the efeight years, ialize a skatep
of the Roc City chester, New Yo
Roc City Sere Exactly
Final D
Dr. Jamident, Friends
c: 5e: jwmadd
w: www
Jun
e skateboardin being a famother half of t
city among trk. The penast and margin
nued decisionirited on the p
, the Board conomic devenstrated the besity epidemicts and negliged attempt to to build an aailable to buheir skatepark
fforts of the Bncluding stew
park; and, imm
Skatepark is to pork and to serve
Skatepark UHas The M
Draft Written
mes W. Maddis of the Roc C
85.455.8561
ne 19, 2015
ing illegal in mily- and youth
the policy inthe largest 12alties for gett
nalization amo
n to take no apart of our ele
of the Frienelopment utilenefits for yoc; we have dgible mainten
market tourisactual, bona uild numerouk, putting them
Board of the wardship of amediate action
pursue the creatias an advocacy
Update: Money Gone?
by
ison City Skatepark
ail.com .org
1988. This ish-centric com27 years: bui5 in the counting caught skong the most
action to addreected official
nds of the Rlity of a dest
outh, includindemonstratednance costs; sm in upstatefide tourism
us pickleball mselves in sig
Friends of tall donated mn steps.
ion, maintenancgroup for all pro
Roc CiWhere Ha
?
k
s half of a pubmmunity. No ilding a safe
ntry that does kateboarding important peo
ess this probls. We are at
oc City Skattination-level
ng crime prevd that there w
and, yet $21e New York, a
attraction. Scourts, whil
gnificant dan
the Roc City money; curren
e, and growth ofogression-orient
ity Skatepark Uas The Money G
June 19
blic policy action has skate spot. not have a are harsh,
ople in our
lem simply that point.
tepark has l skatepark vention and will be no 11MM tax and we are Significant le children
nger.
Skatepark nt status of
f a skatepark systed sports.
Update Gone?
9, 2015
1
stem in
-
Overvi
Backst
Where
What e
In-Kind
Where
What e
Summa
Special
Append
ew ..................
ory .................
exactly has yo
Design Work
Branding ....
Executive D
Awareness ..
Other Expen
Wipeouts ....
exactly has bee
d Contribution
C-PREP ......
In-Scale Mo
Corporate C
Board Memb
exactly is the m
New Strateg
Fundraising:
exactly are the
Keep Fightin
Summer 201
R.A.S.P. .....
Executive D
ary Conclusion
l Project and D
dix 1: Econom
Tabl
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our money gon
k .....................
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Director ............
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nses .................
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en achieved? ....
ns
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odels, Inc. ........
ommunication
bers ................
money going t
gy ....................
: Phase II ........
next action ste
ng ...................
15 ....................
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Director ............
n ......................
Dedication .......
mic Developmen
le of Contents
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e?
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to go now?
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nt Report
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ity Skatepark Uas The Money G
June 19
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Update Gone?
9, 2015
2
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Overview
On behalfRoc City stakeholdheard youall of youand e-maanswer antaking onaggressivekept moviyour contdocumentour count
The mostImprovemget built ethat a skaeconomicpeople ofmaintenanonly one w
With youbranding were ableproject reraised westickers, t
By all accskatepark move the Carroll Plagain. Win the Cityof a skatep
1 Evidence eneighborhoodthan many otin the world.
w
f of every mSkatepark, I
ers as informur feedback, aur questions. ail address arny questions. n a project the project any ing forward ftributions. Wtation. Eight erparts in oth
t significant ament Plan. Theventually. Watepark is a wc developmenf all ages thance costs1. Inwithout a pub
ur funding, weand social ne
e to pay an Eemained true ent to these eattoos, skateb
counts, this ssystem in thlocation from
laza location, e have big play of Rochestepark system.
exists that buildind. Skateparks are her sports, like foo
member of theI want to ap
med as we shouand this rather If it does no
re on the covWe are a ve
hat, by all rigof us have ev
for eight yearsWe keep robus
years is frusther cities can c
accomplishmhis is evidencWe have succworthwhile innt impact; wiat will not brn fact, among blic skatepark
e were able tetworking prexecutive Direand organic
expenses andboard decks, c
trategy has whe City of Rom under the F
and we are wans, and we wer. This acco
ng a skatepark in
not nearly as dangotball and hockey
e Board of thpologize for uld be keepinr lengthy repoot, my cellulaver page andery small groghts, is the bver attempteds and we havest archives oftrating, but noconfirm this t
ment for us ise that the Citycessfully connvestment ofill combat chring the Citythe largest 12
k.
to pay for theesence to buiector during tto the comm
d keeping awcoffee, and et
worked and wochester. Pro
Frederick Douworking hard will never givomplishment
a neighborhood wgerous as people th. There has never
he Friends ofnot keeping
ng you. We hort should ansar phone numd I am happyoup of voluntbiggest and md. But, we he progress andf every activitot unusual fortimeline.
s getting the y of Rochestevinced the C
f capital imprhildhood obesy of Rocheste25 cities in th
e first concepild a communthe very busy
munity; and, bwareness alivetcetera.
we have madeogress has sluglass-Susan to address th
ve up on the tawill be a pro
with a high youthhink and are not er once been a succ
f the our
have swer mber y to teers most have d outcomes toty, and anybor a grassroots
skatepark in er supports th
City of Rocherovement funsity; and is aer any signifhe United Stat
ptual design; nity of suppoy and intenseby consensus e in the com
e progress towlowed since tB. Anthony M
his pause and ask at hand ofoof on concep
h crime rate dramexpensive to insurecessful lawsuit aga
Roc CiWhere Ha
o show for ouody can look s effort to bui
the City of he project andster and othe
nds that will a safe and hficant incremtes, Rocheste
we dramaticort and flow oe design phase
of the boardmmunity with
ward realizinthe board maMemorial Briget the proje
f getting the fpt toward ach
matically reduces ye. Progression spoainst a public or pr
ity Skatepark Uas The Money G
June 19
ur efforts, thanback on all o
ild a skatepar
Rochester Cd the skateparer key stakeho
have a signihealthy activit
mental insuraner, New York
cally improveof informatioe to make su
d, all of the mtee shirts, ev
g our missionade the decisiidge to the Ch
ect moving fofirst skateparkieving our m
youth crime ratesorts are far less darivate skatepark an
Update Gone?
9, 2015
3
nks to of our rk and
Capital rk will olders ificant ty for
nce or is the
ed our on; we ure the money vents,
n of a ion to harles rward
k built mission
s in that angerous nywhere
-
Backstory The Friensome Guinetworks didnt evebecome a steps and eight year
thank you As the prand a SerRules of Othis proje$4.5MM s Over thesfollowingtaking anddone a gron our par
2We were sh3This does nFrederick Do
y
nds of the Roinness. That of people w
en have accescollective codecided to ha
rs.
u for all of the
oject grew bergeant-at-ArmOrder. This ct; it is that selling tee shi
se past eight yg our progressd have questireat job keepirt and to prov
hocked to learn thanot include the $50uglass Susan B.
oc City Skatewas eight ye
who would kns to any to th
ommunity visiave another m
OshSkww In$4laovsiCraThesm
e donations.
eyond five gums with a gav
is a grassrooimportant to irts and bump
years we havs. Rightly soions about whing you informvide an update
at the small, modul0,000 legislated to
Anthony Memori
epark was staars ago to thi
now how to fose importantion. Maybe i
meeting the
Originally, wehirts and bumkatepark an
with which wway2.
n the past eig4.5MM cost argest skatepaver 80,000 ignificant reta
City of Rocheaised, the largony Hawk Felp pay for somall individu
uys drinking vel he made bts volunteer bus. It did n
per stickers th
ve cultivated a, we have hehere all of themed, and the e on our progr
lar, 10,000 square the project that waal Bridge.
arted by five is month. Nofacilitate a mt prerequisiteit was the Guien another
e were convinmper stickerd build a rea
we challenged
ght years, we for the new
ark in Northsquare feet; ail economic ester (please gest gifts camoundation an
ome of our ouual gifts and
Guinness, weby hand keepboard, and wot take us lo
hat say I Help
a large donorard from peoe money raisepurpose of t
ress, current s
foot skatepark in Was awarded to Stan
guys in theirot one of us h
municipal capes to taking oninness talking
then another
nced we couls that say ally amazing d ourselves.
have raised vision of the
h America; a and a bon
developmensee Appendi
me from a gend the City outreach activit
special even
e organized aping us on ta
we all agree thong to realizelped Build the
r base and grople who are fed has gone.this documentstatus and nex
Webster cost $1Mntec for the feasibi
Roc CiWhere Ha
r mid-30s sithad (has) anypital improvemn the large-scg, but we idenr then anot
ld raise $500,I Helped Bu
skatepark. It didnt rea
about $65,00e skatepark, destination
na fide tournt catalyst forix 1). Of thenerous $10,0of Rochester ties. The restnts that we h
a board compask in accordhat we will Ne that we are e Roc City Ska
roup of peoplfrustrated wit We will owt is to remedyxt action step
MM to build!ility and design of
ity Skatepark Uas The Money G
June 19
tting in a bary money, powment project.ale project thntified a few ather for th
,000 by sellinuild the RocThat was the
ally work ou
003; just shy owhich will bexperience th
rist attractionr downtown i
he money we000 grant fromgave us $5,0
t has all comehave facilitate
plete with meedance with RoNEVER give
not going toatepark.
le interested ith how long tn that we havy this shortco
ps.
f the location under
Update Gone?
9, 2015
4
r over wer, or . We
hat has action
he past
ng tee c City e task
ut that
of the be the hat is
n and in the have m the
000 to e from ed, so
etings oberts up on
o raise
in and this is ve not oming
r the
-
The boardsmall giftlevel donopoint wheactual buicontinues Where ex Design W The first moriginallylarge expe New Lithem see your don$50,000 inimportantProject Plproposed project wi Branding In the earlthe real vcompany and reallyWe entereand all thdesign of fine tune ohave imprThe boardfor servicexcited abservices fo
4 In this repoproject that al5The failed R
d recognized ts and special or for a signiere it makes sild. Your m; and, there is
xactly has yo
Work
major expendy chosen undeenditure for uine Skateparkour vision an
nations. Thesn their budget, these desiglan, where itprojects do n
ill eventually
ly stages of thvalue of brandfollowing the
y taught us a ed into a profhat goes alon
our two logoour message. roved our cred concurs thatces was compbout the projefor free!
ort, I have been sell of the contracts h
Renaissance Squar
that our smaevents. In a
ificant gift. Tense to solicioney has pais room on the
ur money go
diture was paer the Frederius, and we areks, Inc. we nd facilitatedse conceptualet to hire a degns helped ust remains as not make it inhappen and t
his project, wding, nor dide project apprgreat deal abfessional serv
ng with the cos, color sche
The brand aedibility as ant this was moplete, the peoect they joine
ensitive to names ahave been at dram
re project cost $24
all group of vaddition, the pThere was ant a large dono
id for the woe board for any
one?4
aying a designick Douglass-e not getting awere able to
d their supporl designs weresign firm to ts get the skaa planned pr
nto this plan. the City of Ro
we did not appd we have theroached us thout the benef
vices contractconcept of bremes, web pagand consistencn organizatio
oney well spenople who dided the board, a
and specific contramatically reduced ra
MM to design, an
volunteers is project has nond still is a loor for a leader
ork to get us ybody interes
n firm to do t-Susan B. Anany help5. Byshow key sta
rt. We paid re critical to ctake this initia
atepark into troject that th This was a
ochester supp
preciate or unde expertise.
hrough mutuafits of a stront to design ouanding includge, social mecy of using th
on and of the nt. After the d this for us and now we g
act amounts. The ates and we do not
d was never even b
not going to ot been readyot of work to rship gift, grato this point
sted and willi
the initial connthony Memoy having a conakeholders a for this ent
convincing thal conceptualthe City of Rhe City of Ro
huge victoryports the Roc
derstand A small
al friends ng brand. ur brand, ding the
edia, and his brand
project. contract were so get their
main reason for tt want to share tha
built. (http://thero
Roc CiWhere Ha
be able to ray to ask any p
be done to gants, and othet, and we hoping to work ha
nceptual desiorial Bridge. nceptual desigtangible desi
tire contract he City of Rol design to thRochester Capochester suppy, and a clear City Skatepar
this is that there isat proprietary infor
chesterian.com/20
ity Skatepark Uas The Money G
June 19
aise $4.5MMpotential leadeget the projecer donations fpe your trust ard.
gn for the locThis design
gn done by exign and this h
for serviceschester to lege next level. pital Improveports; many, r statement thrk.
s so much supportrmation.
011/12/15/31/)
Update Gone?
9, 2015
5
M from ership ct to a for the
in us
cation was a xperts helped s with gislate Most ement many
hat the
t for this
-
Executive
to make sfear that twas nevervoting rigaccomplisboard felt a bland future, an The outcosuited for agreed thaone less maintaineleverage bCharles Cnew has tus to mov Awarenes The Boardeliberatecause, whor the skarecently, wawarenessVirtually logo has
e Director
ure the organthe project wr built). To f
ghts on the boshed every sit that it was a and boring f
d we have to
ome of the fa different lo
at this move mgovernment
ed by the Newbecause the C
Carroll Plaza ito go on that ve the location
ss
rd of the Frie and strategichile understanatepark projewe decided tos, understandall of the mebeen given a
nic, grassrootswould become
fill this role, oard, and becaingle one of very critical
failed attemptraise this mo
feasibility stuocation: Charmade a lot oforganization
w York State DCity of Rochis built. To fipark space.
n, and we trus
ends of the c about the snding that thect itself was o use the mo
ding, and superchandise braway to keep
s vision of thee another Fastthe vice presame a paid exthem. Againexpenditure o
t that wasted ney quickly.
udy and desigles Carroll Plf sense becaun to deal witDepartment ohester has buix the garage,The experts asted their exp
Roc City Sktewardship o
ere was no win a place toney raised to
pport of the pranded with tp the project
A owcomudeDoBrcospstaDuatt
e Friends of tht Ferry or $2ident of the b
xecutive direcn, the moneyout of fear thpublic funds
gn work was laza. The Bose: it is still dth because tof Transportatudgeted $5.2M, the plaza as at Stantec andertise and exp
katepark has f your donati
way our voluno raise $4.5Mo keep the comproject at a hthe Roc City
in the publi
company cawns Action Spontract from uch more sop
esign at the ouglass Sridge, and ommunity deace availaakeholders, uring this timtention beyonhe Roc City S4MM designboard steppedctor. He had ay you donatedhat this projec. We will ne
that the skaard of the Fri
downtown; it there is no btion); and, moMM to repairit is now has
d Action Spoperience.
been very ions to the
nteer board MM. Until mmunitys high level. Skatepark
ic eye; tee
Roc CiWhere Ha
alled Stantec ports Designthe City of Rphisticated fe
location unSusan B. A
this invoesign meetingable, meetiand the de
me, the projecnd what a voSkatepark did
n of Renaissand down from a contract witd paid for thi
ct would becoeed this paid
atepark projeciends of the Ris still along
bridge (all bost importantr the parkings to be destroyorts Design st
ity Skatepark Uas The Money G
June 19
(the company) won the $5Rochester to
easibility studder the Fred
Anthony Memolved faciligs, studies ongs with sign work ct needed con
olunteer couldd not get lost nce Square (wthe board, lo
th deliverableis service, an
ome somethinservice in the
ct would be Roc City Skat the water; th
bridges are (t, there is mong garage on wyed and sometrongly encou
Update Gone?
9, 2015
6
y that 50,000
do a dy and derick morial itating of the
key itself. nstant d give out of which ost his es and nd the ng else e near
better tepark here is (sorta) ney to which ething uraged
-
shirts, stimagazineCity Skatedeal of me Other Exp With all tof us got for our spexpenses Wipeouts
What exa When weskatepark The peopgroup alreno underswith TEDGeva Thedoing to before I gYork Citythe Geva Rochesterexample skatepark 6You can se
ickers, skatebs, a web pagepark on Juneedia attention
penses
three of thesebusiness cardpecial eventsand some are
actly has bee
e started thisin Rochester
le who wouldeady supportsstanding or su
Dx Rochester. eater. TED tachange the w
gave my TEDy. In RochestTheater in fr
r6. This is nsupports my in Rochester
ee the entire talk
board decks,ge, and etcetee 4, 2011. Th
n; financially
e major expends to share as, and etceter
e not, so we do
Just like ridinsome wipeouthat a few Perhaps you came to the eschool skatebevent. The nNobody camthink we hav
n achieved?
s project, ther beyond the p
d use the skas building a skupport beyond
On Novembalks are reservworld; the TE
Dx Rochester tter, the idea wront of 450 penot a critique
claim that thr when we beg
k on our web pag
coffee, watera. As anothhis event wasit was a net lo
nditures, there we advocatea. Some boo our best to m
ng skateboarduts. We havof our awarremember T
event. We renboard and B
number of tickme. We lost mve figured out
ere was virtupeople who w
atepark are nokatepark. As d the people ber 7, 2011, ved for innovaED tagline istalk, there we
was so innovaeople talking of our commhere was virtgan this endea
ge: www.roccity
ter bottles, bher awareness a tremendouoss, but it was
e are associate for the projeard membersmake sure the
ds, bmx, rollee been good reness and fuThrowback Thnted Theater MX movies,kets we had tomoney. Thethe formula f
ually no undewould use it.
ot and never evidence to swho would uI gave a TEDative, cutting s ideas wortere three new
ative, cutting eabout how in
munity in a tually no undavor.
ypark.org
bags, temporss strategy, wus success in s worth the ex
ted minor cosect, some offis are in a poese types of e
er blades, andstewards of
fundraising shursday? M1 at The Littl, and spent ao sell to break
ere were a fewfor hosting ev
erstanding of
have been osupport the stuse the skatepDx Rochester
edge, excitinth spreading.
w public skateedge, and excnnovative buinegative way
derstanding o
Roc CiWhere Ha
rary tattoos, we hosted the
every way anxpense for wh
sts like copyifice materials osition to donexpenses are c
d scooters, theyour donatio
strategies werMost likely yole Theater, thea lot of monk even seemew other totalvents that peo
f or acceptan
our target audtatement that park, I offer y talk about th
ng and new id. The summeparks built aciting I foundilding a skatey, but it wasof or acceptan
ity Skatepark Uas The Money G
June 19
advertisemenRally for the
nd garnered ahat was gaine
ing expenses,and supplies
nate these typcompensated.
ere are goingons, but will re total wip
ou do not. Noe rights to tw
ney advertisined very achievl wipeouts, bople enjoy.
nce for build
dience becausthere was vir
you my experhe skatepark deas that peopmer of 2011,and opened ind myself on stepark would bs the reality. nce for build
Update Gone?
9, 2015
7
nts in e Roc
a great ed.
three , food pes of .
g to be admit eouts. obody o old-
ng the vable. ut we
ding a
se this rtually rience at the
ple are right
n New age at be for This
ding a
-
In-Kind C C-PREP The Centeto serve aco-foundeother exciadministraexpenses)Skateparktechnicallform finanwhole end In-Scale M Among thDouglass-
7The boardhave alwaysgrows we wwould have
Cha
Contribution
er for Popularas the fiduciared C-PREP aiting work thative fee to), but this chak. The projely considered ncially or othdeavor has pe
Models, Inc.
he best donati-Susan B. An
d addresses the tos come to the sa
will likely take thto become incor
arles Carroll Plaz
NPAthMthpSa Ber(thTs
ns
r Research, Ery agent for tabout 10 yearrough C-PREo function arge is beingect aligns wian initiative
herwise from ersonally cost
ons received nthony Memo
opic of becomingame conclusion his action. One rporated as our o
za
Now, the skaProject Plan;Action Sportshe original lo
Memorial Brihis feasibility
proposed andSkatepark. Thas smoothly a
But, nonetheexclusively oremains organ3) doing everhe communit
There is a loskatepark in R
Education andthe Friends ofrs ago, and c
EP. The C-PRas fiduciary
g waived for ith the missiof the C-PREthe fundraisinme thousand
was a scale morial Bridge.
g an incorporatethat it is not wopotential leadersown non-profit;
atepark is in tthe City of
s Design to doocation under idge and thisy study, a new
d accepted byhe progress ats any of us w
less, our strn (1) initial
nic to the comrything we caty has producot of undersRochester, and
d Policy (C-Pf the Roc Citycontinue to eREP usually
y (to cover the Friends oion of the CEP. I am perng for the Fri
ds of dollars a
model of the f Scott Andre
ed non-profit orgorth the expenseship donor has sso of course we
the City of RRochester awo the feasibilthe Frederick
s design was w location at
y the board oat this new locwant or had ho
rategies to design work
mmunity by han to keep awced outcome
standing of ad this is a crit
PREP) continuty Skatepark7
engage in somcharges a 7.5administrati
of the Roc CC-PREP, and rsonally not biends of the R
and countless
first concept oews is the ow
ganization frequee or effort at thisaid that they wowould become i
Roc CiWhere Ha
Rochester Capwarded $50,0ity and desigk Douglass completed; a
t the Charles of the Friendcation is not goped, as I will
spend your k (2) ensuringhiring an execwareness of ts and we havand acceptantical success f
ues . I me 5% ive
City is
benefitting in Roc City Skathours of my t
of the skatepawner of InSc
ently at board mis stage. Howevould gift a large incorporated on
ity Skatepark Uas The Money G
June 19
pital Improve000 to Stanten of a skatepSusan B. An
and, as a resCarroll Plaz
ds of the Rocgoing as quickl explain.
donations ag that this p
cutive directothis project hive made pro
nce for buildfactor.
any way, shatepark; in factime.
ark at the Fredcale Models,
meetings, and to dver, if the organdonation to us, those terms.
Update Gone?
9, 2015
8
ement ec and park at nthony sult of a was c City kly or
almost project r, and igh in gress.
ding a
ape or ct, this
derick and a
date we nization
but we
-
supporter or more, hsee what t Corporate A local cothe past ei Board Me
Where ex New Strat The City othe eventswere toldskatepark We are none of the Stantec an$5.2MM Carroll Prelationshcompaniestakehold
of the skatephe totally donthe park woul
e Communica
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9, 2015
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9, 2015
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Update Gone?
9, 2015
12
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Summary
On behalfkeeping ahave achie
The biggeProject Plthat it wilin other cproject is
The BoarCity of Rskatepark been goothoughtfucellular phevery sing
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Dedicatio
9A SUNY G
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est accomplislan. This is ll happen ecities we ha grassroots e
d of the FrienRochester. T
system in Rod stewards oul and strategihone numbergle document
Project and D
roject
cember 15, 20epark voted u
or Luke. Luketis Microcol, Luke needmost of his dLuke had beeted to assist L to raise $12,
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Rochester as wof your monic stewardshipr are provided, and the arch
Dedication
011 Januaryunanimously e was three ylon Intestinaed an entiredigestive sys
en through 19Lukes famil700 for his fa
ctober, 2011,boarding. Ak
we work towression-orientustion from ing the largesth us in spirit.
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Board of the keholders bettsteps.
te is getting thnificant evideThis timeline meframes likutcome will b
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y 31, 2012, thin favor of a
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During the sixinancial burd
d Akeer Matis with us anplace for y
n moments of trying to an the North A
nal report in an Ur
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al, and we ha14 years, 18 ybut the proces
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Skatepark, wethe money h
Rochester Cahester supporave talked wityears, and evss is slow.
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June 19
e apologize fohas gone, wh
apital Improverts the projecth groups like
ven 21 years.
a skateparkour mission
d sports. Wee evidence oand my e-maarchival reco
ok through the
!
Update Gone?
9, 2015
13
for not hat we
ement ct, and e ours This
in the n of a e have of our ail and rds of em9.
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Appenndix 1: Econnomic Develoopment Repo
Roc CiWhere Ha
ort
ity Skatepark Uas The Money G
June 19
Update Gone?
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PotentialEconomicImpactoftheRocCitySkatepark:AConservativeEstimateofValueAddedandJobsSupported
Draft#1SubmittedbyDr.JamesW.Maddison
Page1of5
PotentialEconomicImpactoftheRocCitySkatepark:AConservativeEstimateofValueAddedandJobsSupported
Draft#1
March15,2013SubmittedtoCommissionerLuisBurgos,CityofRochester
Dr.JamesW.MaddisonAbstractThe proposed skatepark in downtown Rochester will be suitable for all progression oriented sports(skateboarding,BMX,rollerblading,scooter,andetcetera);willbefreeandopenaccesstothepublic;willbeownedby theCityofRochesterwhowillbe responsible for insuranceandbasicmaintenance(estimatedtobe$1,000persquarefoot,orapproximately$7,500peryear).Thedesiredlocationfortheskatepark ison the landunderandadjacent to theFrederickDouglassSusanB.AnthonyMemorialBridgeontheeastsideoftheGeneseeRiver.AccordingtoestimatestakenfromtheCityofRochestersMapsandSurveysOffice, theplotsof landavailableat this locationareapproximately75,000squarefeet. If thisallof thisspace isutilized, theskatepark in theCityofRochesterwouldbe the largest inNorthAmerica.For the purposes of this document, value added and jobs are the only two aspects of economicdevelopment discussed in detail because tools such as multipliers are readily available on theInternet.Value Added Utilizing a formula of conservative, industry standard participation rates in allprogressionorientedsports;recreationexpendituresperpersonperday(adifferentratefor localandnonlocalvisitors);veryconservativeestimatesofnumberofvisitsperyearbyparticipant;onlybasingthis formulaonathletes (not familymembers);andonlybasing this formulaonBuffalo,SyracuseandRochester,thisresearchsuggeststhefollowing:Total conservative, hypothetical five year consumer, recreationbased value added from avidprogressionorientedsportsathletes/touristsperyear indowntownRochesterbasedontwoclosestmetropolitanareasandthelocalRochesterMetropolitanArea=$7,137,425JobsThenumberofdirect,indirectandinducedjobscreatedwascalculatedusingaformulaof30.72jobs per $1MM spent in recreation/tourism plus an output job multiplier in recreation of 1.54 toconclude (based on the conservative value added estimates) that 66 direct or indirect jobs will besupportedperyearfromtheRocCitySkatepark.
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PotentialEconomicImpactoftheRocCitySkatepark:AConservativeEstimateofValueAddedandJobsSupported
Draft#1SubmittedbyDr.JamesW.Maddison
Page2of5
ABriefHistoryoftheRocCitySkateparkSinceFebruary,2008theFriendsoftheRocCitySkateparkhavebeenworkingincollaborationwiththeCityofRochestertobuildaskateparkinthecity.ThedesiredlocationfortheskateparkisonthelandunderandadjacenttotheFrederickDouglassSusanB.AnthonyMemorialBridgeontheeastsideoftheGeneseeRiver.AccordingtoestimatestakenfromtheCityofRochestersMapsandSurveysOffice,theplotsoflandavailableatthislocationareapproximately75,000squarefeet.Ifthisallofthisspace isutilized,theskatepark intheCityofRochesterwouldbethe largest inNorthAmerica.Theproposedskateparkwillbesuitableforallprogressionorientedsports(skateboarding,BMX,rollerblading,scooter,andetcetera);willbefreeandopenaccesstothepublic;willbeownedbytheCityofRochesterwhowillbe responsible for insuranceandbasicmaintenance (estimated tobe$1,000persquarefoot,orapproximately$7,500peryear).TheFriendsoftheRocCitySkateparkwillexistasanonprofitgroupthatwillcontinuetoadvocateforprogression oriented sports, raise money for major capital improvements to the skatepark and toconstructadditionalneighborhoodlevelskateparks,andhosteventsattheskatepark.ThepurposeofthisdocumentistoattempttoposittheeconomicdevelopmentimpactofaskateparkintheCityofRochester.Itisimportanttonotethemyriaduserbenefitsandsocialimpactsofaskatepark.Progressionorientedsportsareculturally relevantactivitieswitha lowcostofparticipation;enhance thequalityof life fordowntown residents (many of whom also work downtown); and, a skatepark of the magnitudeenvisionedwillcreateanew,significanttourismassetfordowntown. It isnoteworthytomentiontheepidemicof childhoodobesity in theCityofRochesteraccording to theChildrensAgenda,39%ofyouthundertheageof18areoverweightorobese.Sixtyminutesofskateboardingorbmxridingburnmore calories than running at 12minute pace, playing basketball, lacrosse, tennis, swimming orbaseball.PotentialEconomicImpactWhileconductingresearchforthisdocument,Iwasunabletofindanystudiesthatquantifiedempiricaldataontheeconomicimpactofskateparks.Therefore,theonlywaytoformulateanyconclusionsaboutpotentialeconomicimpactsofaskateparkinRochesteristotriangulatethesedatausingreasonableandvalidcomparisons.For thepurposesof thisdocument,economic impactsareoperationallydefinedandwillbediscussedutilizingthefollowingframework.
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PotentialEconomicImpactoftheRocCitySkatepark:AConservativeEstimateofValueAddedandJobsSupported
Draft#1SubmittedbyDr.JamesW.Maddison
Page3of5
Economic impactsareeffectsonthe levelofeconomicactivity inagivenarea.Theseimpactsmay be viewed in terms of: (1) business output (or sales volume), (2) valueadded (orgross regionalproduct), (3)wealth (includingpropertyvalues), (4)personalincome(includingwages),or(5)jobs.1
For the purposes of this document, value added and jobs are the only two aspects of economicdevelopment discussed in detail because tools such as multipliers are readily available on theInternet.BusinessOutputFor the purposes of this report, empirical data on business output (or sales volume) from theconstructionofanewskateparkindowntownRochesterwasnotabletobefound.However, it is importanttonotethroughoutthisreportthataskateparkwillproduceacriticalsuccessfactor for increasing retails sales: foot traffic. TheproposedRocCitySkateparkwillbeadestinationexperiencethatisnotvisitedorusedinamotorvehicle.PeoplewhocometousetheskateparkwillbepedestriansindowntownRochester.ValueAddedPublic sectorparksand recreation facilitiesareanengineofeconomicdevelopment,and the largestskateparkinNorthAmericawilllendtourismbenefittotheCityofRochesterduetothenoveltyoftheparkwithinaculturethatiswillingtotraveltothenewestandmostnoveldestinationexperience.Estimates by the National Recreation and Park Association2 suggest that in one study the averageexpenditureamongnonlocalvisitorsperpersonperdayatfivedifferenttypesofrecreationfacilitieswas $62.58 per day per person. This study was dated 2010, so if this amount is incremented aconservative five percent the daily expenditure per person per day can be estimated at $65.71 perpersonperday atornear the recreation facility (downtownRochester). There areover 11,000,000skateboarders in theUnited States.According to a formulaprovided by the TonyHawk Foundation,roughly4.6percentofthepopulationisafrequentskateboarder(definedasskateboarding52daysormoreperyear). UpstateNewYork likelyhasa lowparticipationratecompared tootherareasof thecountry.Toaccountforthisanduseaconservativeestimate,Imadethisskateboardparticipationrateparticipationinallprogressionorientedsports.1EconomicDevelopmentResearchGroup(1997).MeasuringEconomicImpactsofProjectsandPrograms.NorthwesternUniversity.http://edrgroup.com/pdf/econimpactprimer.pdf2Crompton,J.(2010).MeasuringtheEconomicImpactofParkandRecreationServices.http://www.americasbackyard.org/uploadedFiles/Americas_Backyard/_Crompton%20Research%20PaperFinal150dpi.pdf
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PotentialEconomicImpactoftheRocCitySkatepark:AConservativeEstimateofValueAddedandJobsSupported
Draft#1SubmittedbyDr.JamesW.Maddison
Page4of5
BuffaloBywayofjustonesmallexample,theBuffaloNiagaraCattaraugusCombinedStatisticalAreaishometo1,215,826people.
1,215,826peopleX.046=55,928avidprogressionorientedsportsathletesIftheRocCitySkateparkisvisitedbyjust10%oftheseavidathletes:
5,593(10%ofavidathletes)X1visittoRocCitySkateparkX$65.71=$373,109SyracuseAsofthe2010census,theSyracusemetropolitanstatisticalareahadapopulationof662,577.
662,577peopleX.046=30,478avidprogressionorientedsportsathletesIftheRocCitySkateparkisvisitedbyjust10%oftheseavidathletes:
3,048(10%ofavidathletes)X1visittotheRocCityskateparkX$65.71=$200,248RochesterMetropolitanAreaAsofJuly2011,theCensusestimatesindicatedthatthegreaterRochestermetropolitanareapopulationroseto1,055,278.
1,055,278X.046=48,543avidprogressionorientedsportsathletesLocalvisitorsspend far lessatarecreation facility thannonlocalvisitors,butwillvisit farmoreoftenandagreaterpercentageoftheavidathleteswillusetheskatepark.Nonetheless,usingaconservativeestimateof $4.40perpersonperday (Crompton, 2010), and 20 visitsper year (avid isdefined asskating52daysperyear)considerthefollowingpotentialeconomicimpactexamples.
9,706visitors(just20%oflocal,avidathletes)X20visitsperyearX$4.40=$854,128Buffalo,Syracuse,RochesterOneyearTotal=$1,427,485
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PotentialEconomicImpactoftheRocCitySkatepark:AConservativeEstimateofValueAddedandJobsSupported
Draft#1SubmittedbyDr.JamesW.Maddison
Page5of5
Afiveyeartrendhypothesesbasedontheseconservativeestimatesof justtwoneighboringcitiesandthe Rochester metropolitan area shows a significant impact on downtown Rochester. In order tomaintaintheseconservativeestimates,thereisnoincrementingoverthefiveyears.
Buffalo5,593(10%ofavidathletes)X1visittoRocCitySkateparkX$65.71=$373,109x5=$1,865,545
Syracuse3,048(10%ofavidathletes)X1visittotheRocCityskateparkX$65.71=$200,248x5=$1,001,240
Rochester9,706visitors(just20%oflocal,avidathletes)X20visitsperyearX$4.40=$854,128x5=$4,270,640
Total conservative, hypothetical five year consumer, recreationbased value added from avidprogressionorientedsportsathletes/touristsperyear indowntownRochesterbasedontwoclosestmetropolitanareasandthelocalRochesterMetropolitanArea=$7,137,425JobsThenumberofdirect,indirectandinducedjobscreatedorsavedcanvarygreatlybythetypeofproject,worktypeandgeographiclocation.Asanaveragestatewideestimate,theNewYorkStateDepartmentof Transportation uses 24 jobs per $1 million dollars ($1M) of construction value to calculate theestimatednumberofdirect, indirectand induced jobscreatedorsaved.3 So,constructionoftheparkshouldcreate48directjobstheyearitisbuilt.Theonecitation4Iwasabletofindonjobcreationper$1MMspentinAmusement/Recreationis:
30.72jobsper$1MMspentinrecreation/tourismUsingtheconservativeestimatepositedabove:
$1.4MMtourismdollarsspentperyear=43directjobscreatedOutputJobMultiplierinrecreation=1.545
43X1.54multiplier=66directorindirectjobssupportedperyear
3https://www.dot.ny.gov/recovery/jobs4http://35.8.125.11/mgm2_new/econ/multipliers.htm5http://dside.org/wpcontent/uploads/2011/11/Using_Multipliers_to_Measure_Economic_Impacts.pdf
So Where Did The Money Go Essay May 2015Economic Impacts of the Roc City Skatepark - Draft #1