S P I

So what does SPI mean?

Strategy Planning ImplementationCome to us with your goal,

your pie in the sky idea, your objective. Our team will work

with you to develop a smart and practical

communications Strategy.

Throughout this process, our team becomes a part

of yours. We help turn your strategy into

concrete Plans to get things moving fast.

Spies love putting plans into practice. Come to us with a vision and at the end see it come to

life – we can Implementit all with gusto.

HR Communications

Websites

Communication is at the heartof everything

we do.

And, What Does SPI Do? At SPI, we do communications. And, we do it all in house.

Web DevelopmentEditorial

Design Application Development

Blogs

Newsletters

Ads

Presentations

Training Tutorials

Intranets

SharePoint

Content Management

Branding

Content Migration

It's all connected.Good design does little without a great story, delivered in

the right way.

Message Development

Feature Articles

Executive Communications

Speeches

StrategicCommunication

Plans

CollateralEngagement

Activities

Database Apps

Animations

Social MediaE-mail

CampaignsInfographics

News Releases

Video

Our Sweet Spot

Strategiesthat Work

SophisticatedWebsites andApplications

AmazingDesign

CompellingEditorial

SPI

About Our People

Design skills

15

Writing skills

16

Web development

skills

12 Programming skills

5

Project management skills

15

Currently we are a team of 35 professionals with a wide variety of skills, many of which overlap.

We even let our writerstalk to our programmers.

Executive-level communications

strategy skills

6 0

Professional turnover (2007 - 2017)

Steve E. GoodmanGeneral Manager

What’s in my tool belt: Communications strategy and counsel, client service, finding design and technology solutions to communication challenges, innovating and collaborating.

James KoppenalManaging Director Digital Communications

Sonali MunjalManaging Director Application Development

Our Team

What’s in my tool belt: Corporate communications, online marketing, digital communications, marketing strategy, strategic planning, project management – and an amazing team around me!

What’s in my tool belt: Software architecture and design, requirements analysis, web application development using .Net, PHP, SiteCore, SharePoint, SQL databases, scripting languages.

Our Team (Cont.)

What’s in my tool belt: Strategy, project management, corporate communications, digital communications, social media strategy and management, market research, web analytics.

Will Brucella

What’s in my tool belt: Research, Project Management, Writing, Social Media, QA Testing, Google Analytics, client communications and basic html knowledge.

Brittany Martello

What’s in my tool belt: Managing the latest social media platforms, as well as Hootsuite, MomentFeed, Canva, QA testing, project management and client communications.

Mike Dooley

What’s in my tool belt: Code development, CSS, graphical implementation, site layouts, jQuery.

Kate BirdDigital Strategy and Project Lead Digital Account Manager Senior Web DeveloperAssistant Account Manager

Ellen English

What’s in my tool belt: Writing everything from speeches to web copy, strategic communications expertise, including M&A and crisis experience, internal communications, project management and account management.

What’s in my tool belt: Web design and development across various platforms, WordPress & mobile-compatible layouts, e-commerce development & management, social media, data management, heavy photo editing/retouching, extensive print experience & customer service.

Amanda Feliu

What’s in my tool belt: Writing, editing, proofing/QA, project management, internal communications expertise, awards programs.

Tom Gianinio

What’s in my tool belt: The Adobe suite, a understanding of HTML5, Maya, and a swath of digital painting tools.

Tom Gilbert

What’s in my tool belt: HTML, CSS, JS, AS, Video production, Animation, Audio Production and more.

Senior Director

Mike EnriquezGraphic Designer Junior Graphic Designer Director, Interactive Team LeaderDirector

Dana Haase

What’s in my tool belt: Project management, corporate communications, social media marketing, integrated marketing, brand management, brand strategy.

Director Of Project Management

Our Team (Cont.)

What’s in my tool belt: Employee communications, executive communications and counsel, writing, editing, project management, media relations.

Sanchi Kabbina

What’s in my tool belt: ASP, ASP.NET, HTML, XML, C#, C and C++

Rebecca Keiser

What’s in my tool belt: Writing for web, proofreading and QA, basic html knowledge, eye for design, Google analytics, client communications, account management, internal communications.

Dan Kurpick

What’s in my tool belt: Developing content, research, social media, media monitoring, project management and design skills

Ollie HartsfieldSenior Director Senior Account Manager Assistant Account ManagerSenior Application Developer

Jon Lederman

What’s in my tool belt: Creative writing, business writing, communication, strategy, program and project management.

What’s in my tool belt: Graphic design through use of Photoshop and Illustrator. CMS and HTML.

Rob Marzulli

What’s in my tool belt: Award-winning internal communications writing, producing/project managing executive thought leadership pieces and annual reports, successfully collaborating with colleagues from middle management to the C-suite.

Edward Maybert

What’s in my tool belt: Maya, ToonBoom, AfterEffects, Unity, 2D/3D animation, modeling, rigging, lighting, all other web, database, programing paradigm used in this industry.

Director

Dee MarinoJunior Graphic Designer Senior Application DeveloperAssociate Director

Heather Norian

What’s in my tool belt: QuickBooks, Microsoft Excel, A BIG GIANT CALCUATOR.

Director of FinanceAngela Parente

What’s in my tool belt: Client communications, project management, internal communication support, proofreading & QA, proficiency in SharePoint & Tridion, basic html knowledge.

Senior Account Manager

What’s in my tool belt: Adobe Suite CC; Unintended PowerPoint and Word Guru, QuarkXPress and just about any other graphics program. Old school html in homesite.

Cinthya Rivas

What’s in my tool belt: HTML, CSS and JavaScript. Some knowledge of PHP, ASP.NET and C#.

Anthony Rizzo

What’s in my tool belt: Visual communication, photography and video editing, knowledge of front-end development with HTML, PHP, and CSS, basic database management with SQL, and traditional and digital illustration skills.

Ellen SandersPam PizarroCreative Director Web Developer Director, Client Services & EditorialWeb Developer

Erik Stagg

What’s in my tool belt: Html, JavaScript/JQuery, CSS, PHP, Adobe Premiere Pro/Audition.

Web Developer

What’s in my tool belt: What’s in my tool belt:Writing, editing, AP-style proofing, project management.

Santino V

What’s in my tool belt: HTML, CSS, Javascript.

Senior Web DeveloperJulie WeissbachDirector, Client Services

What’s in my tool belt: Project management, change management, employee research and focus groups, meeting facilitation, change management.

Our Team (Cont.)

Dana Panaro

What’s in my tool belt: Microsoft Office, CisionPoint, social media outlets, business writing, creative writing, press releases and pitching, project management, and time management

Account Coordinator

The Value of Partnership

We invest in relationships.• Flexible billing structures• Collaborative scopes of work• Building the best teams for each assignment• Commitment to quality• We trust our clients and work to earn their trust – the key to our strong and enduring client relationships

“We are at our best when

serving as an extension of our clients’ teams.”

Our Pharma Clients

Our Internal Clients

All of Our Clients

Awards

NJ IABCIris Awards

17PRSA

Awards

10ACE

Awards

520 years of award-winning work

Recent Awards• 2016 Communicator Award – Merck for Mothers

• 2015 PRSA NJ “Best in Show"; Digital or Interactive Technology – Bayer Essentials

• 2015 Ava Award Platinum Winner; Creativity Web Design/Website – Bayer Essentials

• 2015 Ava Award Gold Winner (Interactive Communication/E-card) – SPI Holiday E-card

• 2015 Ava Award; Honorable Mention – Mt. Pleasant Animal Shelter

• 2015 Astrid Award; Excellence in Design – Mt. Pleasant Animal Shelter

• 2015 Astrid Award Gold Winner; Excellence in Design – Bayer Essentials

• 2014 Ragan’s Employee Communications Award Grand Prize Design; Honorable Mention –Bayer Essentials

• 2013 NJ IABC IRIS Award; Best in Show awarded by the IABC, New Jersey Chapter – Board of Pensions of the Presbyterian Church, USA

• 2013 NJ IABC IRIS Award; Excellence for Communication Skills – Board of Pensions

Ava Digital Awards

3Astrid

Awards

2Communicator

of the Year Award

1

Quality Control

We bring all of our core competencies to the quality control process:• Test scripts and regression testing (Web

and Application Development)• Proofreading and message alignment

(Strategy and Editorial)• Brand compliance and user experience

(Design)• Understanding the goal – to balance

‘perfection’ against cost and time realities (Client Services)

The Plan - Quality Control is Easy

Reality - Quality Control is a Challenge

Our Approach

Continuously improveStandardize processes

Dedicate expertsMinimize overheadLeverage technology

Our Creative Process Our creative process ensures we deliver high quality work that meets our client’s needs. Not only can we design, but we can also help with overall strategy, editorial and publishing. So let’s jump to it!

Ask Questions and Listen We ask questions. Strategic ones. Easy ones. Tough ones. And we do our own research. All with the aim of understanding your goal and challenges as well as you do.

Proof, Proof, Proof!We maintain high quality, whether it’s a draft or the final. We make sure the copy is accurate, the design is on brand, and the look is outstanding.

Analyze and Learn With every design, we learn more about client’s preferences. We also look for feedback from the intended audience to help us learn and grow.

Review Designswith ClientOnce we are happy with the designs, we deliver them to our clients for review. It’s part of a collaborative process to achieve the best product.

Follow us this way

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Seek Visual InspirationWe look outside before we look in. We keep up with visual trends to keep our designs fresh and forward. We also use clients’ brand guidelines to inform our stylistic choices and to align with the clients’ brand look and feel. In the end, it all must look seamless.

What's Next?

Create MockupsAs a team, we brainstorm creative ways to bring forth our clients’ visions. Then, our designers develop a few design options. Or, in the case of a video, we create a storyboard to show scene-by-scene how the video will look.

Let’s keep going! We are halfway there.

Refine and RefreshWith client input and new ideas, we work to revise the draft designs.

Drum roll please!But wait, there's more Deliver Final!

Once we go through another internal review process, we send the next version of the design. We’ll repeat until it’s just what the client wanted –or more!

We are highly flexible, and will do whatever we need to ensure the final product is outstanding and our clients are happy with it.

Offer Ongoing SupportOur design process is complete, but our work with our clients isn’t. Whether it’s laying out the content within the e-newsletter template we designed or writing a feature story for an intranet website, we are ready to help in all aspects of communications creation and publishing.

Pfizer 150th Our relationship with Pfizer began in 1999 with a three-month online Sweepstakes Promotion project associated with Pfizer’s 150th

anniversary celebration

Pfizer Genome

Pfizer FunZone

We developed a Smithsonian Exhibit Website

We developed a Website to support Pfizer’s STEM CR initiatives

Pfizer Relocation

Pfizer/Wyeth Merger support

Pfizer Global Health Fellows

Pfizer Cultural Opportunities

We developed and continue to support and enhance an interactive intranet application that supports Global relocations of Pfizer Colleagues

We developed a Day One website for Wyeth employees to begin enjoying the Pfizer experience on Day One following the merger

We developed and continue to support and enhance an intranet site and program management application that supports this global CR initiative

We developed a self-standing intranet application designed to help Pfizer colleagues benefit from the many programs, cultural events and organizations supported by Pfizer and the Pfizer Foundation

SPI-Pfizer Highlights

Cultural Opportunities

Your Life, Your Pfizer HR Employee Intranet Site

Prior to the introduction of Pfizer’s current HR intranet, we provided ongoing design and content management support for Pfizer’s Your Life, Your Pfizer HR Website.

Your Life Your Pfizer content migration

Your Life, Your Pfizer email Communications

Working with Pfizer and IBM, we evaluated and migrated content from Your Life, Your Pfizer to HR Source (now Pfizer World)

We provided ongoing email communications development and distribution support for Pfizer’s HR Organization as well as production and design support

Design and Production Support for HR Materials

Pfizer Plus

Open Enrollment Support

Produced SPDs (printed, Online and distributed on CD-ROMs)

We provided broad support for Pfizer’s retiree relations program including the development and support of a retiree portal, Pfizer Plus

We developed a variety of online and printed materials designed to support Pfizer Retirees’ open enrollment registration

Pfizer United Way We developed and provided yearly updates for a Pfizer United Way campaign intranet site designed to build colleague interest and participation

Pfizer Fitness Center We managed fitness center colleague communications and developed a tool to register and track quarterly participation incentive payments

Positive Profiles

Pfizer CHAD We supported Pfizer’s community health advocacy outreach program to communicate Medicare Part D changes and initial registration

Pfizer Workforce Management

HRoD

We provided communications support for an HR change managementinitiative designed to rollout Pfizer’s Workforce Management tool to worldwide HR colleagues

We supported the global rollout of HRoD to colleagues with a wide variety of communications materials

Working Mother We provided annual support for Pfizer’s Working Mother “Best Places ...” submission

Intranet and Internal Communications Support

Intranet: Bayer U.S. Portal

THE CLIENTBayer United States

OUR ROLECombine many internal sites into a single intranet shared by all U.S. employees.

AREAS OF SKILLDesign, Branding, Application Development (Site Core), Web Development, Content Strategy, Editorial, Content Management, Communications Governance

Intranet: Merck for Mothers Sync Community

THE CLIENTMerck for Mothers (Merck’s Signature Initiative).

OUR ROLERedesign the internal SharePoint community site to engage employees, leverage program branding.

Provide ongoing community stewardship/content management.

AREAS OF SKILLDesign, UX Development, Content Strategy, Content Management, SharePoint.

Intranet: Bayer Elevator Site

THE CLIENTBayer

OUR ROLEWe designed and developed an innovative and interactive intranet website to help Bayer colleagues become “brand ambassadors” through engaging “floors” of facts, product information, games, news and more.

Awarded 2015 “Best in Show” – NJ PRSAFinalist for Ragan Communications – Best Intranet Site

Intranet: Covance

THE CLIENTCovance, a division of LabCorp

OUR ROLERedesign and enhance the Covance intranet to support the rollout of a new company brand and visual identity while building employee engagement

Provide ongoing content management, governance, training support and technical support.

AREAS OF SKILLBranding, Design, UX Development, Content Strategy, Editorial, Development (SharePoint 2007), Governance, Training.

Intranet: Regeneron

THE CLIENTRegeneron

OUR ROLERedesign and enhance the functionality of the Regeneron intranet to meet demonstrated end-user needs.

AREAS OF SKILLCommunications strategy, Employee Research, Design, Development (SharePoint 2007, 2013)

Intranet: InVentiv Health

THE CLIENTInVentiv Health

OUR ROLERedesign a corporate employee intranet to support employee engagement and productivity objectives.

AREAS OF SKILLDevelopment (SharePoint 2013), Branding, Design, Content Architecture, Intranet Governance, Editorial

Messaging and Editorial

Messaging & EditorialYou name it, we write it. Just to name a few:

• Senior leader messages to employees• Executive blogs• Executive point-of-view pieces • Feature articles• Web content• Employee profiles• Company-at-a-glance fact sheets• Postcards• Corporate presentations• Ad copy• Social media messages

Employee Profiles Merck

Ad Copy Merck

Messaging & EditorialYou name it, we write it.

Leadership Blogs for Merck Feature Stories for Alcon

Email: Oncology Newsletter

THE CLIENTMerck Oncology

OVERVIEWTo help Merck Oncology communicate its important news, milestones, and patient and employee perspectives, we designed a monthly e-newsletter for distribution to the Oncology CBL. We compile and format the content, draft copy and create graphics/images as needed, and send to the mailing list.

Employee Engagement

Intranet: Bayer Six Words

THE CLIENTBayer

OUR ROLEWe created an employee engagement campaign asking employees for a six-word answer to the question, “What does working at Bayer mean to you?” We built a custom intranet website with their answers -- along with photos and colleague information -- presented so as to convey individual stories as well as the collective whole.

Awarded 2017 “Silver Quill Award of Merit, Internal Communications – IABC Heritage Region

Employee Engagement: Covance

CovanceBrand Champion Badge

Employee Engagement: Novo Nordisk

Novo NordiskBranding, Elevator & Wall Logo

Employee Engagement: Merck

Merck OncologyMelanoma by the numbers puzzle

Employee Engagement: Merck

Merck OncologyLung Cancer Puzzle Game

Employee Engagement: Merck

Merck OncologyLung Cancer Puzzle Game

Gamification: Merck Oncology Puzzle

THE CLIENTMerck Oncology

OUR ROLEIn honor of Lung Cancer and Stomach Cancer Awareness Months, we developed a global engagement activity to educate employees on these cancers. Using the growing trend of gamification, we developed an interactive online puzzle game that used our design, web development, and editorial skills. When each puzzle was pieced together, it revealed facts and information on these cancer areas.

Digital Signage: Merck Oncology

THE CLIENTMerck Oncology – Cancer Heroes

OVERVIEWTo encourage participation and build awareness, we helped create plasma screens reflecting the employee engagement campaign’s images.

Visual Identity and Branding

Branding Guidelines: Merck

Design and Production: Merck Vaccines Strategy

THE CLIENTMerck Vaccines

OVERVIEWWe developed a wordmark for the new Global Vaccines strategy, “Live the Legacy. Protect the Future.” The wordmark incorporates the three strategic pillar icons and colors. For the strategy launch, we applied the wordmark to a variety of materials: ceiling, roll-up and hanging banners; “step-and-repeat” floor banners; podium signs; table skirts; decals; PowerPoint templates; and web parts, etc.

Design, Video and Production: Pfizer HR Campaign

THE CLIENTPfizer

OVERVIEWTo support the launch of Pfizer’s new HR on Demand intranet site, we developed a visual campaign with elements such as posters, tent cards, email templates, giveaways, plasma screens and social media web parts. We also developed teaser videos to highlight new features and create excitement for the site launch.

Translated into 13 languages.

Web Development

Website: Merck.com

THE CLIENTMerck and MSD

OUR ROLEWe are the Agency of Record for Merck.com and MSD.com. We are responsible for strategy, content development, design and technology support.

Website: Saving Mothers Giving Life

THE CLIENTMerck (and MSD)

OUR ROLEDesign, Develop and provide ongoing technical and content management support for Merck’s Signature Program website.

AREAS OF SKILLDevelopment (WordPress), Design, Editorial

Website: Merck Helps

THE CLIENTMerck Helps

OUR ROLETo support Merck Helps, the company’s patient assistance program, we designed and developed a public website that features an online tool allowing consumers to determine eligibility.

Website: Tekni-Plex

THE CLIENTTekni-Plex

OUR ROLEDesign and develop website, brand compliance. We brought together the look and feel of 6 business units under one corporate brand scheme.

AREAS OF SKILLDesign, Html Development, Trade Shows, Marketing Communications, Print Design and Production and Communications Strategy.

Website: Merck for Mothers

THE CLIENTMerck for Mothers

OUR ROLEWe perform near-daily site content updates at the request of the MFM team and its agencies. Our stewardship of the site also includes monthly traffic analysis and technical counsel.

AREAS OF SKILLWe also maintain the MSD for Mothers site and make content updates to mirror the MFM one.

Website: Regeneron

THE CLIENTRegeneron

OVERVIEWWe used WordPress to make an interactive timeline for Regeneron employees to learn more about the history of the company.

Corporate Brochures and Print

Corporate Brochures: Board of Pensions

Corporate Brochures: Covance

Corporate Newsletter: J.M. HuberBefore and After

Design: Pfizer Global Health Fellows

THE CLIENTPfizer Global Health Fellows

OVERVIEWTwo-tier design campaign for Pfizer GHF program to promote general awareness and recruitment. Elements included posters, brochures, digital displays and website assets.

Multimedia

Multimedia: Merck Vaccines

Multimedia: Merck

MerckPipeline

Multimedia

BayerCalendar

TycoScreensaver

PfizerTeaser commercial developed for Pfizer to promote new online resource for HR generalists

Pfizer video linkBayer Calendar link

Video

Video: Merck Vaccines Heritage

THE CLIENTMerck Vaccines

OVERVIEWWe wrote, directed and produced a video for external use that tells the story of Merck Vaccines' rich history. The “Heritage Video” showcases the value of the business and the difference Merck Vaccines has made, and continues to make, in global public health.

Video: Glenmark Pharmaceuticals

THE CLIENTGlenmark Pharmaceuticals

OVERVIEWWe concepted and produced (not film) a video for an internal town hall meeting. The purpose of the video was to help employees understand what a ‘A Day in the Life of a Glenmark Warehouse Employee’ is like.

The client interviewed a few leaders and warehouse employees in an investigative journalist style. The feedback was overwhelmingly positive and employees loved getting to know an often unseen part of the company.

Video: Pfizer

Video: Covance

Video: Merck Vaccines

Video From PowerPoint: Tyco

Video: Merck HR Savings Plan Animation

THE CLIENTMerck HR

OVERVIEWWe produced a three-minute, animated video about the company’s U.S. Savings Plan. We edited the client’s script, designed the storyboard and visual elements, provided voiceover, and researched and selected background music.

Video White Board: Merck Animal Health

MerckAnimal Health

Video: Merck ASCO Employee Video

THE CLIENTMerck Oncology

OVERVIEWWe sorted through iPhone videos provided by Merck to do a quick outline of content and flow for a “man-on-the-street interview” compilation video. We used our in-house video editing to produce the video, edit where needed, adjust sound, and add title screens, lower-thirds, logos, etc.

Presentations

Presentations

Amneal, JP MorganPresentation

TycoPresentation

Presentations

Novo NordiskEllis Island Sales

MerckAbout Deck

Infographics

Infographics: Merck & SMGL

MerckVaccines

MerckBranding

MerckAsco

Saving MothersGiving Life

Infographic

Infographics: Novo Nordisk

Novo NordiskGSI Signature Programs

Novo NordiskEmployee Survey Results

Infographics: Pfizer & Tyco

PfizerGlobal Health

Fellows

TycoIntranetHashtags

Social Media

Design: Merck Oncology Social Media

THE CLIENTMerck Oncology

OVERVIEWWe and Merck’s Enterprise Social Media Team are actively collaborating using our proprietary InkBench™ tool to produce and archive social media assets.

Social Media: Alcon

THE CLIENTAlcon

OVERVIEWWe provide social media content support for Alcon’s public Facebook page. We identify topics for postings, maintain a full editorial calendar, and provide copywriting and graphic design for the posts.

The social media tiles we develop are created in inkbench!

Application Development

Application Development

• Bayer Calendar• Bayer in Six Words• Covance Brand Challenge Game• Covance Inventory Tool• Content Migration – Covance, Pfizer GHF• InkBench• inVentiv SharePoint Custom Templates, Web parts• MDAdvantage Broker Extranet and Intranet• Merck and Pfizer Retiree Communities• Merck Clinical Trials

• Merck for Mothers Photo Library• Merck Helps• Merck Pipeline• Merck Social Media Decision Tool• Merck Timeline• Pfizer Relocation Worldwide• SPI Holiday Card Creator• Time Tracker

Leveraging Technology

inkbench™

inkbench™ is our digital asset management and design tool.

It lets communicators quickly conceive, create, edit and share digital assets of all kinds.

And, it can be integrated seamlessly via API with CMPs, DAMs, CMSs, social suites and other enterprise applications.

inkbench

Digital Asset Management

Brand Compliance

Design/Asset Templates

Social Media Posting/Export

Corporate Materials (Posters, infographics, web

graphics, etc.)

Direct upload to DAM library; pull from stock, corporate DAMs

via API

Rudimentary scheduling and direct posting;

Buffer, Hootsuite, etc. via API

A cloud-based, customer-managed solution. Patent pending!

Empowers Corporate

Communicators;Protects brands;

intranet Export via API

™

Integration with CMPs, CRMs, In-house workflow

systems etc.

Initial discussions with Kapost,

Atomize, Opal

• Provides a searchable library of brand-compliant digital assets, completed projects and templates

• Allows users to view materials, templates and completed projects to guide new creative project requests

• Enables customizable metadata and unlimited file types

• Can be integrated with other digital platforms and tools via API including CMPs, social media posting tools, other DAMs and image libraries, etc.

inkbench Digital Asset Management™

• Programmed to ensure brand compliance of materials created using the tool

• Web-based design tool

• Social media, digital channel and print asset creation

• Quick adaption for multiple channels, formats

• Collaboration environment allows customizations by stakeholders

inkbench Integrated Design Capabilities™