Snowdonia Golf Coast Links Golf as it should be. Snowdonia Golf Coast Activities 2012 – Redesign...

Snowdonia Golf Coast

Links Golf as it should be


• Activities 2012– Redesign of website• Why?

– Too complicated and required simplification

– Advertising• Golf Monthly• Golfer Local


• Where were we going in 2012?


• Where were we going in 2012?– Nowhere • Due to illness of Chairman• Individual clubs concentrating efforts on own

operations



operations

• What did we do?– Appoint temporary Chair with brief to



operations

• What did we do?– Appoint temporary Chair with brief to• Examine viability of continuing• Dependant on answer produce a paln to drive the

cluster forward


• Actions– Restated the Clusters reason d’etre


• Actions– Restated the Clusters reason d’etre

• We are a Marketing Organisation


• We are a Marketing Organisation– We exist to promote golf for the 5 members clubs• To increase green fee revenue• To increase revenue for our other activities


What have we achieved so far– Established a regular meeting pattern– Drawn up an outline Marketing Plan– Finished the outline website and launched onto

the world wide web– Redesigned the cluster brochure– Taken a stand with NW tourism on the

Manchester Golf Show


Manchester Golf Show– Why do we want to be there?


Manchester Golf Show– Why do we want to be there?• North West is an important market for us• The opportunity to gather data for e marketing in

future



future– How are we going to capture data



future– How are we going to capture data

» Promotion of £1000 worth of free golf for giving us your email address


– Going Forward• Ability to send Promotions via email, sms and other

social media is key



social media is key• What are the restrictions?




– Lack of an effective database of email address and mobile numbers




– Lack of an effective database of email address and mobile numbers

– How are we going to get such a database


– Database• Capture it ourselves via

– Green fee visitors– Web site




• Borrow Yours– Visit Wales– Gwynedd CC– NW tourism




• Borrow Yours– Visit Wales– Gwynedd CC– NW tourism

– WILL YOU LET US HAVE THE DATABASES YOU SIT ON?


WILL YOU LET US HAVE YOUR DATABASES


WILL YOU LET US HAVE YOUR DATABASES– probably not


WILL YOU LET US HAVE YOUR DATABASES?– probably not– Why not• Data Protection Act being used as a smoke screen!!


WILL YOU LET US HAVE YOUR DATABASES?– probably not– Why not• Data Protection Act being used as a smoke screen!!• Reasons are understandably but we are all in the same

business!• need to start working on this area and designing our

data capture so that it can be shared without risk


WILL YOU LET US HAVE YOUR DATABASES?– probably not– Why not• Data Protection Act being used as a smoke screen!!• Reasons are understandably but we are all in the same

business!• need to start working on this area and designing our

data capture so that it can be shared without risk

THAT IS OUR BIG CHALLENGE FOR 2013

Snowdonia Golf Coast Links Golf as it should be. Snowdonia Golf Coast Activities 2012 – Redesign...

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