Snook CRAICK Keynote for Scottish Government

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Lauren Currie | SnookCo Founder + Director of Communication

wearesnook.comlauren [at]wearesnook.com@redjotter





projects and collaborations

ventures and initiatives

First Things First





discover define dev

elop

deli

ver





Prototype





Visualise and tell stories





cocreate





Outside in





Inside out





Embedding design in the public sector;Changing our thinking





Procurement vs Problem SolvingBuying solutions off the shelf?





Opportunity for change: Doing more for less"We need to be conscious that today's problems are just not going to be addressed by yesterday's ideas and yesterday's solutions"Alisdair Darling, Budget Report 2009





Toolkits They're not the starting point"A tool does not make a profession...If I was to give you a stethoscope, it doesn't mean that you are a doctor. In thesame way if you receive, or even trained in using, design tools, it doesn't necessarily make you a designer."

Professor Irene Mcara Mcwilliams, thesis interview conducted by Sarah Drummond





LongevityInterventions are short term and not sustainable





Changing the DNASD&I (service design & innovation) team created

*mindset*behaviour*culture*systems*practice





Strategic and particular





Balancing - delivery'My World of Work'





Balancing - embedding'This is service design'





Being a think and do tankDeliver back upstream





The BarriersInstitutionalised culture and mindset'What do our frontline staff and customers know?'





The BarriersIt's all a bit fuzzy"Most managers are trying to design variance out of the system and cannot handle a process which starts off not knowing where it will eventually get"Roger Martin, The Design of Business





Breaking barriersGetting out there, doing small projects





Getting togetherCapability and understanding





Seeing design"First of all, design cannot be seen"Peter Gorb, The Design Management Interface

The Service Design and Innovation Process mapped to the 4Ds

by Sarah Drummond





Mapping business Evaluation and outcomes





ArtifactsCreating Interactions





Improving CapabilitiesWhole organisation CPD

whilst doing projects





Looking at core skills not methodsTeaching staff to draw





SD&I 2.0Internal capacity're-imagine the internaldesign function as anindependent design studio'Martin Neumeier, The Designful Company





Briefs not policiesAll about projects





Building from withinCPDEverything they doSD&I recognise they need help but do also need to ‘do it ourselves‘Do design from inside and outside





Seeing the big pictureGovernmentDesign challengeWorking strategically





Dealing with the detailSmall steps make changeDesign alters behaviour





Design DNAExtrapolating from design





STUDENTS AND SERVICE DESIGN FOR HEALTH AND WELL BEING

USER NAME: PASSWORD:

SIGN IN[ REMEMBER ME ON THIS COMPUTER ]

How Matchable works for youFrom MatchableI AM A

STUDENT

I AM A HEALTH ORG

I AM AN EDUCATOR

MATCHABLE TIMELINE

matchable is a service linking up designers, projects and the public sector

in one art school, in one year, 10 students designed new services and products for the nHS





ca r f r e e d o m i s a n e w s e rv i c e f o r e l d e r ly p e o p l e t o b e m o r e m o b i l e w i t h o u t a ca r

- in development

- looking for partner

- pitching to design council





mypolice is a new way for you to talk to your local police

-featured in bbc

- piloted in tayside

-2nd phase in development





making service sense is a resource for students and educators

-global demand

- in development

- service designing higher education





imagine 0.5% people in the uk diagnosed with dementia or their relatives/carers gave one hour a week to first things first

= 24.3 years of support in one year





takeaways{small}interventions

leading to

{big}change





be agile{small}-learning to paper prototype

{big}- regular hack days





cocreate{small}-cocreation workshop

{big}- cocreation festival





listen{small}-day in the life with frontline staff/customer

{big}- scottish gov R+D Lab





learn from startup culture

{small}-invite startups to have a failure feast

{big}- launch new test fund and invest





make{small}-storyboard an idea you have

{big}- mobile prototyping van for organisations





vision{small}-unconference

{big}- barrier free zone





fermenting a revolution in scotland





Lauren CurrieDirector of Communication

[email protected]@redjotter

wearesnook.com@wearesnook

Sarah DrummondDirector of Design

[email protected]@rufflemuffin

Snook CRAICK Keynote for Scottish Government

Design

Transcript of Snook CRAICK Keynote for Scottish Government