Snojam 2009 A Live Green Concert Event @ Bear Mountain Resort
description
Transcript of Snojam 2009 A Live Green Concert Event @ Bear Mountain Resort
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ThepremierSouthernCaliforniaWinterJamSession
March13‐15,2008
MARCH13‐15
SnoJAM2009PREMIERWINTERCONCERTEVENT@BEARMOUNTAINRESORT
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Doyouwanttobedown?Snow–Friends‐Music‐Fashion‐Celebrities–Parties
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SATURDAYMARCH14THCONCERT
CONFIRMEDARTIST:+RAYJPOTENTIALARTISTS:+RAEKWON(WU‐TANGCLAN)YOUNGJOCK‐SLIMFROM112–BRANDY+REGGAE&INDIEACTS
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CELEBRITYLEARNTOSKIPROGRAM
WorldFamousDJ’sThaGoodfella’s&CelebrityGuestwillbebroadcastinglivefromBearMountainResorthostingSnoJamandthe“LearntoSnowboard”program!+Twenty(20)peoplewillbegivensnowboardinglessons+SponsorswillhavelivebroadcastmentionsandsignageintheLearntoboardarea.+VideoRecapoftheparticipantsandsponsors.
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THEACTIVEAUDIENCE
TARGETCONSUMER:+PROGRESSIVE/ACTIVE+21‐35YEARS+SOUTHERNCALIFORNIA+HOUSEHOLDINCOME$50K++REACHNEWANDEXISTINGCONSUMERSINTHEIRELEMENT
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TAKEOVERTheSPOTS+NORTHWOODSRESORT(56ROOMHOTEL)MARCH13TH–15TH VIPPARTIES,KARAOKE,LODGING,GIVEAWAYS+BEARMOUNTAINRESORTSATURDAYMARCH14THTHROUGHSUNDAYMARCH15TH
LIVEBROADCAST,CONCERT,LEARNTOSKIPROGRAM,KARAOKE
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THECAUSECreatingGreenAwarenessinSouthernCalifornia+InternationalEarthDayMarch25th+TheGreenVillageatBearMountainResorts(BoothOpportunities).+GreenPages(mixingthelifestylewithLOHAS)+GreenTips(on‐air,print&webcampaign.)
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FACTSHEET
+CreatingGreenAwarenessinSouthernCalifornia+#1SnowboardingPark&winterresortinSouthernCalifornia+Reachingactiveconsumersages21‐35.+PremierWeekendHotelTakeover+SexyCelebrityLearntosnowboardprogramforladies+VIPoffmountainevents+2daysofslopesideevents+1LiveperformanceatBearMountainResort+LiveBroadcast+Pre&PostSnoJamEvents
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BEARMOUNTAINRESORTS MUSIC
RADIO DIGITALTVCONTENT
TASTEMAKER
SnoJAM2009+PROJECTGREEN
ELEMENT+MEDIA
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WEMOVETHECROWDPREEVENTS:+SNOJAMGIVEAWAYSATRETAIL&TASTEMAKEREVENTSONTHEMOUNTAIN:+LIVECONCERT–FASHION–KARAOKE–STAY&PLAYPACKAGES–NIGHTEVENTSPOSTEVENTS:+POSTEVENTCONCERTST.PATRICKSDAYINLOSANGELES
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ThepremierSouthernCaliforniaWinterJamSession
March13‐15,2008
MARCH13‐15
SnoJAM2009+MEASURABLESAFTEREFFECTDetails:+PHOTOANDVIDEORECAP+POSTPARTY3/17FEATURINGSNOJAMARTIST(S)+VIRALRECAPONALLONLINEPARTNERS+THANKYOUMENTIONSON93.5THEBEAT
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+6WeekRadiocampaignandLiveBroadcastonatBearMountainResort. Reachingover500,00093.5TheBeatFMlisteners.+4WeekTVCampaigninsideCoffeeBean,JackintheBox,JuiceitUp&Robeks. Reachingover700,000consumersinpopularretaillocations.+8Eblastssentouttodigitalopt‐insocialnetworks:Fusicololgy,going.com,thebeatfm.com,myspace,facebooketc. Reachingover200,000subscribers.+Signage&BoothopportunitiesatBearMountainResortMarch13th‐15th. Dailyexposure:2000peopleperday.+ConcertonthemountainfeaturingahitrecordingartistSaturday3/14/09. Estimatedattendance:3500+Signageandpop‐upstoreopportunities@TheBlockHotel+Karaoke/comedypartyatBearMountainLodge&TheBlockHotel+Drivetraffictoretaillocationswithlifttickets&stayandplaypackages.
MEASURABLES