Snapshot of Digital India – November 2012Compiled by: Ethinos Digital Marketing

Internet User Statistics

32

903.72

120

13.3350

31

960

123

14

449

30

960.9

137

15.08

111

0

200

400

600

800

1000

1200

Landline Connections Mobile Connections Internet Connections Broadband Connections Internet through Mobile

Mar-12

Aug-12

Nov-12

* Internet ONLY through mobiles – 20 millionAll figures in millions of users

Smartphone User Statistics

Top 5 smartphone markets and market share for 2011, 2012 and 2016

(Based on shipments)

In 2011, mobile phone shipments were around 184.4 million units

and IDC forecasts the market to clock 301 million by calendar

year 2015, at a CAGR of 13.03 per cent.

The smartphone segment is forecasted to see an increased CAGR of 63.4 per cent with a shipment of 77.5 million by CY 2015.

Country

2011

Market Share

2012

Market Share

2016

Market Share

2011-2016

CAGR

PRC 18.3% 26.5% 23.0% 26.2%

USA 21.3% 17.8% 14.5% 11.6%

India 2.2% 2.5% 8.5% 57.5%

Brazil 1.8% 2.3% 4.4% 44.0%

UK 5.3% 4.5% 3.6% 11.5%

Rest of World 51.1% 46.4% 46.0% 18.1%

TOTAL 100% 100% 100% 20.5%

Smartphone User Statistics

Android Symbian Blackberry Bada iOS Windows Mobile

56.4%

17.4%

12.1%

8.5%

3.0% 2.6%

Smartphone Market Share Distribution

by Operating System (Number of Units) - India

Smartphone Market Share Distribution

by Brand (%) (Number of Units) - India

The market share distribution

by brand directly correlates

with the market share

distribution by operating system

for smartphones in India.

Tablet User Statistics

18.4

13.3

12.3

0 5 10 15 20

Micromax

Samsung

Apple

Tablet Market Share Distribution by Brand (%) – India

• Tablet sales in India are expected to cross 1.6 million units this year, a growth of 40% over last

year and way above the 16% growth registered by personal computers.

• Manufacturers Association of IT estimates that tablet market will grow to

7.3 million units by 2015-16.

• Of the Top Five Tablet vendors, three are local (Indian) vendors – Micromax, Karbonn and HCL.

Cumulatively, these three brands contributed 60% of the shipments amongst the Top Five brands and

39% of the total unit shipments.

Social Media Users

50 million

51 million

65 million

Mar ‘12

Aug ‘12

Nov ‘12

13 million

16 million

33 million

Mar ‘12

Aug ‘12

Nov ‘12

14 million

15+ million

17 million

Mar ‘12

Aug ‘12

Nov ‘12

134,000

1, 680, 000

Aug ‘12

Nov ‘12

Country-wise Comparison of Social Media Users

65168.49 33.71 0.593

33141.65 1035.5

17 0.726 10.82**2.74

* *LinkedIn has no official license to operate in China yet

All figures in millions of users

Social Commerce Statistics

Globally, social commerce sales are set to reach $30

billion/year by 2015 with 50% of web sales occurring

through social media

Buying products off social media hasn’t taken off in a big way

in India yet (not in the top 10 activities)

Social media is used mainly for comparing products, and

sharing details post purchase

67% of Indians who are on the web use online reviews to

help them make purchases

60% Indians who are social media users are open to being

approached by brands

Social gifting (allowing people to choose, pay for and dispatch

a gift when they see an update of a birthday or other occasion

on social media) is the most popular idea that is globally being

experimented with in terms of social commerce

Mobile Commerce Statistics

Mobile phone penetration in

India is more than 60% and is

expected to be over 90% by

2015

• The total potential revenue opportunity through mobile

commerce can reach Rs. 20 billion in 2015, according to the

IAMAI 2011 survey and this is only the beginning

of online shoppers access the Internet on their

mobile phones.

Over 87% - compared product prices online

68% - made an online purchase using their

smartphones

• 47% of smartphone owners and 56% of tablet owners plan to

purchase more products on their respective devices

• E-Commerce has now replaced social networking as the 2ndmost popular category on mobile

• 49% of Indian consumers would prefer to purchase goods from

a mobile optimised website, while 37% would prefer to shop

using an app.

• Consistent with other shoppers globally, payment security

when buying online is an important consideration for 63% of

Indian consumers

94%

Sources

• http://en.wikipedia.org/wiki/Communications_in_India

• http://indiatechonline.com/snapshot.php

• http://www.imediaconnection.in/article/1328/Research/mobile-internet-usage-on-the-rise-against-tv-and-newspaper-in-india.html

• http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use

• http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/

• http://www.indiachatforum.net/Thread-india-and-internet

• http://www.defence.pk/forums/indian-defence/194853-internet-users-india-debit-card-credit-card-users-india.html

• http://www.indiatimes.com/internet/internet-subscriber-base-in-india-may-reach-150-million-report-38950.html

• http://www.thehindubusinessline.com/opinion/columns/aarati-krishnan/article3642906.ece

• http://www.medianama.com/2012/11/223-total-699-00m-active-mobile-base-in-india-end-september-2012-15-08m-broadband/

• http://telecomtalk.info/india-has-449-million-gprs-cdma-3g-mobile-internet-subscribers-bharti-airtel-leads/97774/

• http://www.indiatimes.com/internet/internet-subscriber-base-in-india-may-reach-150-million-report-38950.html

• http://www.techgig.com/tech-news/editors-pick/Internet-search-for-financial-products-growing-among-Indians-Google-15559

• http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3017277.ece

• http://www.knowyourmobile.in/news/1659217/android_holds_largest_smartphone_market_share_in_india_says_report.html

• http://articles.economictimes.indiatimes.com/2012-10-19/news/34584545_1_tablet-sales-tablet-market-micromax-s-funbook

• http://cmrindia.com/local-vendors-gaining-acceptability-in-the-india-tablets-market/

• http://tabpc.in/tablet-pc-news/average-sale-value-tablets-india-drops-rs26000-rs13000-research-report

• http://www.pluggd.in/facebook-india-stats-2012-297/

• http://semiocast.com/publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US

• http://blogs.ft.com/beyond-brics/2012/10/04/twitter-biggest-in-china-report/#axzz2DP5cIVja

• http://www.linkedin.com/answers/using-linkedIn/ULI/1025147-189411970

Sources

• http://www.mydigitalfc.com/knowledge/linkedin-garners-17m-users-india-mulls-payment-options-760

• http://totalpinterest.com/pinterest-majority-of-users-are-from-outside-america/

• http://www.strongmail.com/resources/blogs/monetizing-social-media/2012/07/pinterest-do-we-have-room-for-another-social-network-in-

our-lives

• http://www.wired.com/business/2012/09/pinterest-popularity/

• http://www.business-standard.com/india/news/pinterestlatest-in-social-networking-/483732/

• http://mashable.com/2012/11/01/facebook-sales/

• http://www.newshour24.com/2012/10/23/29990-India%E2%80%99s-LimeRoad,-a-new-and-innovative-social-commerce-site-for-women,-

lands-$5m-Series-A-funding.htm

• http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/53-india?showall=1

• http://www.exchange4media.com/Digital/InterView.aspx?ID=110

• http://voicendata.ciol.com/content/top_stories/112050906.asp

• http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3775820.ece?homepage=true&ref=wl_home

• http://articles.timesofindia.indiatimes.com/2012-04-14/lucknow/31341525_1_mcommerce-m-commerce-ebay

• http://www.huffingtonpost.co.uk/shane-happach/mcommerce-in-india-the-op_b_2115871.html

• http://www.indianretailer.com/article/whats-hot/news-feature/Festive-marketing-mismatch-1746/

• http://insightvas.com/future-of-mcommerce-services-in-india/

• http://trak.in/tags/business/2012/10/31/indian-mobile-web-usage-trends-ecommerce-growth/

• http://blogs.ft.com/beyond-brics/2012/10/04/twitter-biggest-in-china-report/#axzz2DP5cIVja

• http://www.socialbakers.com/linkedin-statistics/

• http://www.socialbakers.com/linkedin-statistics/

• http://www.dazeinfo.com/2012/07/31/twitter-reaches-500-million-users-india-lags-behind-in-micro-style/

• http://www.guardian.co.uk/technology/2012/may/15/twitter-uk-users-10m

• http://www.socialbakers.com/facebook-statistics/

Ethinos

Presentations

on Slideshare

Snapshot of Digital

India (August 2012)How NGOs can use

Social Media to

raise funds

11 Twitter Case

Studies

10 Commandments

of Social Media for

Business

Gamification

– Level 1

siddharth.hegde@ethinos.com

+91 – 9820217252

http://www.linkedin.com/in/hegdesiddharth

@siddhegde

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