Snapshot - ISPO Munich 2016Design Partners

SPORTS.BUSINESS.CONNECTED.We love engaging in ISPO every year, it’s the perfect event for seeing the trends that lie at the convergence of the health and wellbeing, entertainment and adventure industries. ISPO Munich has established itself as a fixed element for trade show appearances and is growing year to year.

It is clear that digital, connected technology is enabling a faster convergence of markets.

As health and wellbeing, entertainment and fashion industries converge; new, untapped opportunities open for companies to create holistic and complete experiences and services that didn’t exist before.

Also, as our lifestyles are becoming even more multi-faceted the lines between casual and business, sport and fashion, social and wellbeing all continue to blur and overlap.

Convergence—

WELLBEING

TECHNOLOGYCONNECTIVITY

& MOBILITY

FITNESS

THERAPY

HEALTHCARE

DATA

SOCIAL MEDIA

FASHION

CONSUMERELECTRONICS

SPORTS

ENTERTAINMENT

Feel Good, Advising

Optimising HealthAchievement

Recovery, Adherence

Diagnosis, Treatment

KnowledgeUnderstanding

Sharing ExperiencesPersonal Brand

Self ExpressionTaste, Style

ExperiencesEmpowerment

Prowess, CompetitionMastery

Pleasure, EnrichmentImmersion

3

Connected sensors and actuators are becoming ubiquitous, embedded in our tools and attached to our bodies. This enables us to monitor and control all aspects of our life experiences.

Smart phones are at the centre of this push and therefore enable seamless exchange over the same channels as communication, entertainment and social media.

As ‘wearable’ connected electronic devices become more essential, they also move into the fashion space and emphasize our personal identity.

Connected Identity—

4

One of the key lifestyle trends, emerging over the past two years, is a drive in people to reconnect with adventure and the natural world.

For brands, this trend is about enhancing experiences; connecting people in real life rather than striving for digital immersion. People desire to be adventurous regardless of what their profession is.

While we expect products to provide us with the possibilities of sharing or enhancing experiences, we don’t necessarily want technology to add friction. The intelligence of modern technologies has to become much more integrated into the fabric of our lives.

Rather than cluttering our backpack with more tech it should fit into our everyday fashion. The following slides are key design influences emerging at the intersection of fashion, identity and our desire for adventure.

Natural & Integrated—

5

Earthed—

Lifestyle Trend

Messner Mountain MuseumInto the woods festivalKinetic energy chargingBrunton

Source: http://www.brunton.com/

Source: http://www.brunton.com/Source: http://www.ramonmarc.com/imti/Source: http://gopro.com/ Source: http://www.standard.co.uk/goingout

GoPro

One of ISPO’s key takeaways was people’s desire for adventure. There is a high sophistication in products which let urban people venture out into nature with few compromises. Brands create multi-functional outdoor consumer electronics which are complemented with high-functional, lightweight equipment for life in the wilderness.

Lifestyle Functionality—The trend to combine highly functional clothing and materials from sports/outdoor with the world of fashion and its materiality grows beyond just wearing Nike shoes in the office. Brands mix water-repellent and other high-tech textiles/materials with more natural elements to push this trend to its next level of sophistication.

Transparencies —Inside-out 2.0 - Credibility and authenticity continue to be important factors for customers as they want to know what the product they buy is made of. Transparencies reveal underlaying patterns and depth in products that were once hidden under opaque and artificial layers.

Earthy —People’s drive to connect more with nature again continues to have a big impact on the trending colour palettes. Earthy and warm colours, like red garnet, orange fire or saffron yellow are complemented with cooler, lighter blues.

Wild—A continuation of graphic heavy functional clothing as a contrast to the muted tonal and block colours.

More Neon —Fluorescent neon colours as we know them from our Nike sneakers are still widely popular attention-getters. They are being continuously mixed with strong graphics, patterns and textures which have actual functional impacts on strength/water resistance and other attributes.

Ombre—Gentle gradiations of a single or more colours are still making a presence in sports fashion and equipment.

Complementary & Contrast—Similar to bright neon colours - high contrast and complementing colour combinations are not growing old in the sports fashion scene.

Tonal, Tints & Shades—Combinations of light and dark cues continue to play an important role and create calming and sophisticated colour combinations across a rather nature inspired palette.

Andrew Hartman

Business Development Director+31 6 508 91229andrew@designpartners.com

Marc Korbuly

Industrial Designer+ 353 1 282 8913marc@designpartners.com

Understanding the commercial impacts of design and industry trends is central to our approach. We believe in designing holistic, future focused experiences that build brands.

Our mastery of interaction and aesthetics positions us perfectly at the intersection of artefact and experience.

For more information about our experience at ISPO or other queries drop us a line.

@design_partners