Snapchat for Business MBA Lecture
16
Snapchat for Business BYU Marriott School Guest Lecturer: Kate Talbot @KateTalbot2 [email protected]
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Transcript of Snapchat for Business MBA Lecture
What Is Snapchat
Platform Features
Shift in Communication
Brand Storytelling
5 Ways to Use for Business
Snapchat Influencers
Questions
Agenda
What is Snapchat
#1 in the App Store
Stories last 24 hours & 10 second snap limit
Full Communication Suite: Video and Audio
Calling & Chat Messaging
Platform for Media Channels: Buzzfeed, CNN,
Vice, ESPN, WSJ etc
Collaborative Live Events
Native Advertising
Platform Features
Text
Emojis
Filters
Geolocation filters
Brand Advertising
Shift In Communication
Less Curated
Authentic
1:1 Communication
Modern day Attention Spans
"The Joy of Being There"
Why Snapchat for Brands ?
100 million daily active users and
400 million snaps per day
Brands and content creators are
using Snapchat to produce stories
that engage and excite audiences
Over 1 billion views of Snapchat
stories each day
Build Your Community
QR Code
Add Me Link Post on
Social Channels
Can be used for product
launches, trade shows, or one-
of-a-kind events ( i .e. 1,000th
customer to shop in your
store)
Provide Accessto Live Events
Brand Example: NBA
Deliver PrivateContent
Provide special content
Make followers feel
included to an exclusive
event like Fashion Week
or SuperBowl
Brand Example: Paris Fashion Week's
Valentino Show x Zoolander
Offer Contests, Perks, or Promotions
Offer promo codes or
discounts to fans who
watch your entire
Snapchat story
Ask them to take a
snap while holding
your product
Brand Example:Grubhub's Contest and Scavenger Hunt
Take People Behindthe Curtain
Show off your company
Capture birthday
parties, Friday
afternoons, company
outings, or office tours
Brand Example:Everlane's Wearhouse Tour
Brand Storytelling
Highlight brand
messaging
Feature news
about your brand
Showcase your
community
Brand Example: Lily Pulitzer
Snapchat Influencers
Influencers spread
awareness and
have social clout
Their video content
further enhances
your brand voice
and personality
Trusted for their
opinionsExample:DJ Khaled
Influencers
Promote your Brand
Snapchat Takeover
Drive traffic to your website
Spread Awareness for a Cause
Educate your audience
Questions
Learn more: katetalbot.me
