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SNAP Outreach in New York State An Overview of the SNAP Outreach Requirements, Guidelines and Best...
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SNAP Outreach in New York State
An Overview of the SNAP Outreach Requirements, Guidelines and Best Practices created for the
Nutrition Outreach and Education Program
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Presenters:David Rimai Reynolds, Director of Field OperationsDiana L. Lezette,Training and Instructional Design Coordinator
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Agenda:• SNAP Outreach in NYS• Nutrition Outreach and
Education Program Overview• Program Achievements• Aspects of NOEP Outreach• Q&A
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SNAP Outreach in NYSSeven Targeted SNAP outreach projects statewide funded by OTDA:• Catholic Charities• Metropolitan Council• Project Hospitality• Seedco• United Way of Buffalo and Erie Counties• United Way of New York City
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SNAP Outreach in NYS
Hunger Solutions New York manages:
The Long Island Anti-Hunger Initiative (LIAH)
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LIAH• Covers Nassau and Suffolk Counties• Provides SNAP application assistance • Uses innovative outreach including: • Direct mailings• SNAP enrollment events• Social media• Robocalls• Texting outreach
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LIAHPartners include:• Health and Welfare Council of Long Island• United Way of Long Island• North Shore-Long Island Jewish Health
System• Food Research and Action Center• AARP Foundation• Island Harvest
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Nutrition Outreach and Education Program
(NOEP)
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NOEP• Since 1987 Hunger Solutions
New York has managed NOEP.• One of the largest SNAP
outreach programs in the nation.
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56 Counties51 Agencies74 NOEP Coordinators
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NOEP• Free and Confidential• Helps connect potentially
eligible New Yorkers to SNAP and other federal nutrition programs.
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NOEP• Prescreen• Application assistance• Identify and remedy barriers• Refer households to other
nutrition assistance programs and community agencies.
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NOEP Achievements:During the 2013-2014 contract year:More than:• 30,000 new households received SNAP
benefits.• 60,000 pre-screenings occurred.• 212,000 face-to-face contacts were
made with potentially SNAP eligible New Yorkers.
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NOEP Achievements:During the 2013-2014 contract year:More than:• 10,000 households were assisted with
language translation for the SNAP application process.
• 2,800 home visits were conducted for homebound seniors and disabled New Yorkers.
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NOEP Achievements:During the 2013-2014 contract year:NOEP assisted more than:• 5,800 disabled individuals• 8,000 immigrants• 14,000 seniors• 20,000 children
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NOEP Outreach
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Outreach CampaignsSix Campaigns: • Short term• Specific theme/audience • Statewide• Unified message
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Outreach Campaigns• Success Starts with School Breakfast.• Heat and Eat: With SNAP You Don’t Have to
Choose.• Between Shifts and Between Jobs SNAP is
Working for You.• SNAP. It’s Accessible.• Stay Healthy with SNAP.• When School Ends, Summer Meals Begin.
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Outreach Examples:• Flyers• Postcards• Posters• Educational letters• Promo items Spaghetti
StrainerCattaraugus
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Outreach Examples:
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Outreach Examples:• Agency collaborations and
referral systems • Exhibiting at events• Presentations
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Special Initiatives
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Special Initiatives• May be piloted.• May be certain area.• Not a limited time frame.• Can come from NOEP interest
based on community need and outreach opportunities.
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Veterans and Military Families Initiative
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Grocers Initiative
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Hunger Solutions New York Recipient of the
Food Research & Action Center (FRAC)2013 Innovative Anti-Hunger Work
Award forVeterans and Military Families Special
Initiative
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Outreach Creativity and Flexibility
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Outreach Creativity and Flexibility • Can provide NOEP Coordinators with the
opportunity to be creative in targeted outreach.• Increases effectiveness of outreach:• Based on NOEP knowledge of community
need, outreach locations, community events and timeliness. • Population-specific
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Guidelines and Requirements for SNAP Outreach
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Guidelines and Requirements for SNAP Outreach
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Requirements for SNAP OutreachAll NOEP Coordinators trained on requirements. For example:• Federal funds cannot be used for TV or
radio ads or billboards.• Which required disclosures, such as
funding disclosures or Equal Opportunity statements, must appear on outreach.
• Must include clear contact information and location served.
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Requirements for SNAP Outreach
• Funding requirements.• Consistent messages.•Best practices we have learned
and continuously work to enhance.
Why the requirements and guidelines?
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Diversity and Cultural Competence
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The Broader Impact of Targeted Outreach
BUILDERS
CAREGIVERSBOOMERS
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The Broader Impact of Targeted Outreach
Boomer
Family Caregiver
Paid Caregiver
Grandchildren
Builder
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How to get connected to the NOEP program in
your location.
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•Connect with your NOEP coordinator.•Create a referral system.•Let other agencies or
organizations know about benefits of NOEP and SNAP.
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Questions?www.HungerSolutionsNY.org
Facebook.com/HungerSolutionsNY Twitter.com/NewYorkHunger
©Hunger Solutions New York. All Rights Reserved.Prepared by a project of Hunger Solutions New York, USDA/FNS, and NYSOTDA.
This institution is an equal opportunity provider.