1

Social Networking

Facebook for Professionals in Transition

Getting started

Though widely-known as a personal social networking site, Facebook

providing you with access to a wealth of career information and job opportunities. Consider using Facebook

to:

� Reach out to people in your personal network to keep them up

� Research target companies and

� If you’re an entrepreneur, you can establish a

connect with current and potential customers.

Which type of account? Personal Profiles vs. Pages

Review the chart below for guidance in determining which type of account makes the most sense for you.

Personal Profiles

� Best for people who want to use Facebook

for personal connections and updates

� Can protect privacy so that only ‘friends”

have access to wall posts, personal photos,

notes and other features

� Can use to reach out to personal network for

leads and information

� Connections are added by sending an

receiving “friend requests”

©Career

Facebook for Professionals in Transition

known as a personal social networking site, Facebook can also be a useful job search tool

providing you with access to a wealth of career information and job opportunities. Consider using Facebook

Reach out to people in your personal network to keep them up-to-date on your

arget companies and search job openings.

If you’re an entrepreneur, you can establish a presence on Facebook to promote your brand and

connect with current and potential customers.

Personal Profiles vs. Pages

or guidance in determining which type of account makes the most sense for you.

Pages

st for people who want to use Facebook

connections and updates

� Best for consultants, freelancers, and

entrepreneurs who are promoting

brand and communicating

Can protect privacy so that only ‘friends”

wall posts, personal photos,

� Pages are fully viewable to the general

public. It is not necessary to have a Facebook

account to view a Page.

Can use to reach out to personal network for � Business-focused. A Page can contain:

− Company news and events

− Video introduction

− Links to blog and website

− Special promotions

ections are added by sending and

� People connect with Pages by clicking the

“Like” icon on the Page. On Pages, you can

communicate with your followers via status

updates.

er Partners International

can also be a useful job search tool

providing you with access to a wealth of career information and job opportunities. Consider using Facebook

date on your search activities.

presence on Facebook to promote your brand and

or guidance in determining which type of account makes the most sense for you.

est for consultants, freelancers, and

who are promoting their

brand and communicating with customers.

ges are fully viewable to the general

necessary to have a Facebook

account to view a Page.

A Page can contain:

Company news and events

Video introduction

Links to blog and website

Special promotions

People connect with Pages by clicking the

on the Page. On Pages, you can

communicate with your followers via status

2 ©Career Partners International

Creating an account

Tips for job seekers

� Perform a search on your target companies:

Do they have a presence on Facebook?

� What can you learn about them that is not available on their

website or LinkedIn Profile?

� Note: you do not need to have a Facebook account to view a

company page. To search for Digitas, for example, go to

www.google.com and type Digitas AND Facebook in the search

box.

To create a Personal Profile:

www.facebook.com

To create a Page for a company, consultant

or small business:

www.facebook.com/pages/create.php

General information is found on the “Timeline”

Detailed information is found under “About,” including

history of the company and a link to their website, other

related information.

Many companies advertise open positions on their Facebook Page.

3 ©Career Partners International

An effective consulting Facebook page

Next steps

� Determine whether you should create an account. If so: Personal Profile or Page?

� Research companies on your target list to determine if they have a presence on Facebook.

� Create a Facebook strategy that will support your career goals and protect and maintain your online

brand.

For entrepreneurs, consultants, and freelancers, creating a Page

on Facebook can be a smart business strategy. Use your Page

to:

� Promote your brand

� Interact and engage with your customers and prospects

� Drive more traffic to your website and blog

� Create a rich multi-media experience for your visitors

Facebook pages are a vehicle for showcasing:

� Speaking events with pictures and videos

� A video introduction to you/your services

� Press releases

� Pictures of you at professional events

� Event reminders, blog posts, news, links