Content Isn't Just King, It's Also Queen & Ace

by: David Waterman@SEOWaterman

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Content CAN be king…

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But it’s not always worthy of being king.

Well I didn’t vote for

you!

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You need to have your court in order…

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If you want to be successful in your quest…

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And not be taunted by the French.

How NOT to Be Taunted by the French

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You need to have a plan

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Coming up with your plan…

• Think Beyond the Blog!

• Identify Your Content Concept

• Give Your Content a Home

• Call Out the Conversion Path

• Optimize

Think Beyond the Blog!

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Think Beyond the Blog!

Don't say "Hey! Let's create a blog!". - Have a real content strategy.

Ask Yourself…• What is the objective of creating content?

• Who is the target audience?

• How will the brand tie into this content?

• King of the who?

Identify Your Content Concept

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Identify Your Content Concept

Don't write like the wind. - Have a clear direction.

Ask Yourself…• What is the tone of this content?

• What is the unique aspect of it?

• Who will write this content?

• What is my name? What is my quest? What is my favorite color?

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Give Your Content a Home

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Give Your Content a Home

Don't just shove your content into your site.- Give it a real home.

Ask Yourself…• Do we create a separate category for this new content?

• What on-going tech resources are needed to support this content?

• Is our website a silly place?

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Call Out the Conversion Path

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Call Out the Conversion Path

Don't expect your content to convert on it's own. - Create the conversion path.

Ask Yourself…• How will a reader end up buying my product/services via this content?

• Does the content actually prohibit conversions?

• What is the airspeed velocity of an unladen swallow?

Optimize

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Optimize

Content may be king, but the Title Tag is still a ranking factor.

Ask Yourself…• Does my content have Meta Data?

• Did I do any keyword research to match user intent?

• Am I trying to cut down the mightiest tree in the forest with a herring?

In Conclusion…

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Conclusion

• Just because some watery tart gives you a sword doesn’t mean you’re content is king

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Conclusion

• Just because some watery tart gives you a sword doesn’t mean you’re content is king

• The French will taunt you if your content plan sucks

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Conclusion

• Just because some watery tart gives you a sword doesn’t mean you’re content is king

• The French will taunt you if your content plan sucks

• Camelot is a silly place, so don’t put your content there

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Conclusion

• Just because some watery tart gives you a sword doesn’t mean you’re content is king

• The French will taunt you if your content plan sucks

• Camelot is a silly place, so don’t put your content there

• If the Black Knight is blocking the conversion path in your content, just cut off his arms and legs

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Conclusion

• Just because some watery tart gives you a sword doesn’t mean you’re content is king

• The French will taunt you if your content plan sucks

• Camelot is a silly place, so don’t put your content there

• If the Black Knight is block the conversion path in your content, just cut off his arms and legs

• Content optimization has nothing to do with shrubberies, cutting down a tree with a herring or putting the keyword “Ni” in your Title tag.

The End@SEOWaterman