Smx West 2013 Theater Presentation - How To Build A Balanced SEO Content Strategy
17
Greg Secrist Founder & CEO of Keys to Building a Balanced Content Strategy
-
Upload
bkacontent -
Category
Education
-
view
453 -
download
0
Transcript of Smx West 2013 Theater Presentation - How To Build A Balanced SEO Content Strategy
Greg SecristFounder & CEO of
Keys to Building a Balanced Content Strategy
Buykeywordarticles.com (BKA) is a one-stop shop for clients needing SEO articles, landing pages, premium content, branded blog posts, press releases and much more. Dedicated account managers provide customer support, customized order templates, scalability, and a personal touch.
Hand-picked teams of American writers ensure quality and consistency with every order. All content is SEO optimized, 100% unique, affordable, and is customized to meet the needs of the clients' audience.
10%of clientele
90%of clientele
SEO Agencies Individual SEO’s
Client Segmentation
(Approx.) (Approx.)
What makes up a balanced content strategy?
We’ll let you decide... …but here’s some data for you to consider.
0%
20%
40%
60%
80%
100%
Order Trends by Content TypeMay 2012 - Feb 2013
SEO Articles Custom Content
Is article marketing dead?
Not even close!
From May 2012 – Feb 2013, SEO articles were
(on average)
of total content ordered!
…but custom content is on the rise.
0%
10%
20%
30%
40%
50%
60%
Custom Content - Trend LineMay 2012 - Feb 2013
Perc
enta
ge o
f vo
lum
e o
rder
ed
What does this trend mean?
• There is much more to a content strategy than just “article marketing.”
• Most SEO agencies are utilizing a wide variety of content types in their campaigns.
• Content is being focused more around the reader instead of just the search engines.
What content types should you be using?
(answer missing)
Hint: Let’s see what the industryis buying…
Content Orders by Content Type1/10/13 – 2/21/13
SEO Articles
Premium Articles
Branded Blog
Landing Pages
Page Rewrites
Press Releases
53% 31% 7% 5% 3% 1%
Content Type
% Order Total
Balancing differentcontent types is the key.
So what are the keys to a successful content strategy?
• Supplement traditional “article marketing” with a variety of different content types.
• Branch out with different types of content within your campaigns.
• Find the right content combination that provides the most value.
www.buykeywordarticles.comTo learn more, visit us online at
Thanks for listening!
