SMX Seattle Conference Update

Presented by:Craig PaddockPlaza Digital

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Search Conferences• SMX – Search Engine Expo – Danny Sullivan

Seattle – JuneSan Jose – FebruaryNew York - September

• SES – Search Engine Strategies – Mike GrehanNew York - MarchChicago - DecemberSan Francisco - August

• Pubcon – WebmasterWorld – Brett TabkeLas Vegas – November – early bird this Friday**Dallas/Austin - March

Search Conferences

• eMetrics Marketing Optimization Summit – Jim Stern

• Google Adwords Seminars for Success – Brad Geddes

• Google Analytics – Justin Cutroni

• Conversion Conference – Tim Ash

SMX 2011 Topics

• Periodic Table of SEO Factors• SEOMoz 2011 Ranking Factors• Panda Update• Schema.org launch• Google +1

Schema.org

• provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google and Yahoo! rely on this markup to improve the display of search results, making it easier for people to find the right web pages.

Schema.org

Schema.org

Google Panda• March 2011 initial release• Detect low quality pages

– poor user experience– regardless of link popularity and unique content

• Detect scraper sites, content farms• Panda wants strong usage metrics

– poor bounce rate– poor SERP CTR– not sharable

• No easy fix to Panda

+1

+1

They should keep in mind that implementing the button and accruing "+1's" on their site will be factored as a social signal into the Google organic search results. Also, while getting +1's on ad does not directly have an impact on the quality score, getting +1's could help CTR. Positive effects for both paid and organic.

Search ConferenceBest Practices

stay at conference hotelwhat NOT to dosmoking breaks

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SPAM

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