Smx Madrid - Onetomarket - Target Europe - 2008
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Transcript of Smx Madrid - Onetomarket - Target Europe - 2008
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Target Europe
Targeting the Netherlands¿cómo se debe abordar la presencia en buscadores en distintos países?
Lennert de RijkMadrid, 21 Mayo 2008
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Who am I and who do I work for?
• Lennert de Rijk– Dutch male working in Spain
– Managing Director & cofounder Onetomarket Spain
– Some clients:• KLM, Infojobs, eMagister, Conrad, AMEX, Bookit, Clickseguros, Carrefour, AEGON, ING,
Amadeus, Camper, Mango, ....
– I blog at blog.onetomarket.nl , blog.onetomarket.es , puntocom.nl and www.twinklemagazine.nl on marketing online and internet developments
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The Netherlands
•83% of households connected to internet (76% broadband)
•6.4 hours spend online / week
•Mobile broadband (3G) for € 10 / month
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The Netherlands
• Global mindset, but agencies and initiatives mainly locally
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Facts & figures
Source: Blauw Research
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Facts & figures
Source: Blauw ResearchSource: Blauw Research
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Facts & figures
Source: Blauw ResearchSource: Blauw Research
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Facts & figures
Source: Blauw Research
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Facts & figures
Source: Blauw Research
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Online marketing per user and country
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Facts & figures
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Dutch classifieds website
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Biggest Dutch web directory
But use it in the right way
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BIGBIG opportunities
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Basics• Use .nl country specific domains– Or use subdomains otherwise
• Get local links and make sure they provide real traffic as well
• Host locally
• Be as agressive as you need to be
• Adapt your strategy and be creative!
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Important
• Dutch Home-Shopping Organization (Thuiswinkel.org)
– 750 members and 100 business partners
– represents more than 80% of the Dutch home-shopping
market
– Home-Shopping guarantee
– supported by the Dutch Consumers’ Organization
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Lessons Learned• Get real native speakers.– Like Argentina is not Spain– The Netherlands are not Belgium or Germany
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Lessons Learned
The Netherlands & Belgium
• Same language? Yes?Yes?
• Same culture? No!No!
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Social Technographicsladder of participation
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Creating the Buzz
Google ( 93 % market share )
Social Media
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Key question: How to be loved by the Dutch
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Social networks
80% of people using social networks talk about a
brand or product brand or product on a forum or a social network
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“Social media is here to stay”
Hyves: 4 million+ Dutch members, 2 billion page Hyves: 4 million+ Dutch members, 2 billion page viewsviews
NuJij.nl: 1 million members, +/- 4 million page NuJij.nl: 1 million members, +/- 4 million page views/monthviews/month
74% of Dutch people have at least one Social 74% of Dutch people have at least one Social Network profileNetwork profile
1/3 of internet users is skilled1/3 of internet users is skilled
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How to manage these activities?
Ask local agencies for help
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Thanks
Thanks for your attention!
If you need help with your market introduction:
[email protected]/derijk
Tel: +34 934145039 / +34 915425544