SMX East 2014: Pandas & Pigeons & Local…Oh My! by Bill Connard
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Transcript of SMX East 2014: Pandas & Pigeons & Local…Oh My! by Bill Connard
Pandas & Pigeons & Local...Oh My!
Bill Connard / VP of Local Search, Rio SEO
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419
@rio_seo#rioseo
We will be discussing the local SEO key performance indicators you should be tracking, as well as the tools you’ll need to Pigeon-proof
your web presence.
Visit us at Booth #419
Search Updates
happen all the time....© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Penguin 2.1 (#5) — October 4, 2013
Panda 4.0 — May 19, 2014“major update to the actual algorithm”
Payday Loan 3.0 — June 12, 2014 “target spammy queries”
Pigeon — July 24, 2014 “dramatically altered some local results”
HTTPS/SSL Update — August 6, 2014 “giving preference to secure sites”
What's next?
Hummingbird — August 20, 2013
How do youKnow the effects?
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
KPI Reporting
Ranking Citations Traffic ReviewsClick Activity
TrackLocal Ranking
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Organic search
Local Map listings
Third party websites
Discover trends over
time
MonitorCitation Accuracy
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Name, Address, Phone #
Duplicate/Incorrect Listings
Identify troubled
markets
Evaluate Local Site Traffic
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Traffic from search
Online directory referrals
Measure visits to local
pages
AnalyzeUser Click Activity
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
On-page click activities
Directions, coupons, videos
Links to offsite networks
Visualize user
engagement
MeasureLocal Reviews
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Critical location sentiments
Reviews by location or segment of locations
Ratings across review sites
Reviews effect on traffic
EssentialLocal SEO Tools
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
#1 Enterprise Local CMS
(Ranking Tools)
(Citation Tools)
(Traffic & Activity Tools)
Our Clients...
have had great results!
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
10% Increase in Organic traffic after Pigeon using best practice local SEO
Pigeon
20% Increase in Local Positionsafter Pigeon through local listing management
Pandas & Pigeons & Local...Oh My!
Bill Connard / VP of Local Search, Rio SEO
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419
@rio_seo#rioseo
Find Information, News, and Press around Rio SEO online at www.RioSEO.com
Contact us by phone: 858.876.3010
Follow Us! @rio_seo