Smw mumbai 2015 post event report
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Transcript of Smw mumbai 2015 post event report
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35+ EVENTS
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190+ SPEAKERS
90+ SPEAKERS
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SPONSOR/PARTNERS INVOLVED
Presenting Sponsor
City Support Sponsor
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MARQUE EVENTS
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THE INTEGRATION CHALLENGE
Discussion was on Integrated campaign which threw light on various aspects like – strategy, challenges, approach and the outcome. All the stakeholders came to one platform to share their learning, and knowledge on “how they developed a well stitched integrated campaign.
Delna Avari, Head- Marketing communication & Services, TATA MotorsKunal Jeswani, CEO- Ogilvy group, India Board Member in charge of Soho SquareSandeep Mehta, Vice President-Wizcraft International Entertainment Pvt LimitedDeepak Netram, Senior Vice President- Lodestar UMAmaresh Godbole, Managing Director- Digitas LbiAnant Rangaswami- Editor- CNBC-TV18
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This session was based on the popular ‘party game’ Cards Against Humanity . Social Media Week is the world’s hottest Social Media party, influencer marketing is the hottest methos that brands are trying to figure out. Just adds up to host this game at SMW
Mumbai by Get Evangelized
CARDS AGAINST INFLUENCERS - DIRTY SECRETS AND GRAY SHADES OF INFLUENCER MARKETING
Sachin Bhatia, CEO & Co-founder , TrulyMadlyPrashanth Challapalli, Sr. Vice President & Digital Head , iContract
Anaggh Desai, Entrepreneur by Attitude, Employee by choice, FreelancerLavin Mirchandani, Founder, GetEvangelized
Sapan Verma, @EastIndiaComedy., Standup Comedian
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200+ bikers connected through the power of Social media and joined for one big ride at Lonavla
CHAI & PAKODA BIKE RIDE
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RARE DISEASES, MOBILE HEALTH & SOCIAL MEDIA
Healthcare has multiple stakeholders including Doctors, Patients, Pharmaceuticals, Hospitals and consumers at large. Social Media and mobility has impacted Healthcare and the scenario is changing rapidly. A discussion with a live case study on Team Nihal
Nihal Bitla & Srinivas BitlaPriti Mohile - Managing Director, MediaMedic CommunicationsDr. Aniruddha Malpani- Medical Director, HELP - Health Education Library for PeopleDinesh Chindarkar, MediaMedic
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NOT SO SOCIAL SIDE OF SOCIAL MEDIA Culture Machine hosted an interesting session on the dark side of social – what can
be its impacts & how can it be tackled.
Saurabh Kanwar - Founder & President, Flarepath Digital, Suresh Menon - Co-Founder, One Network Entertainment Pvt. Ltd., Sameer Pitalwalla - CEO & Co-Founder, Culture Machine Media Pvt. Ltd, Anisha Sharma - Co-founder, Owl By The Window
,
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#CELEBSOCIAL
Social media as a tool for PR – does a celebrity need to show restraint? Are brand endorsements via social media the next big thing? How can artists engage an stay connected with their fans using social media – maintaining private v/s public lives.
Nikhil Chinapa - Co-founded Sunburn Festival Director for VH1 SuperSonicTisca Chopra, Indian actress , BollywoodGaurav Kapur, Indian television anchor and sports presenter, Indian television anchorLavin Mirchandani, Founder, Get Evangelized
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IS SOCIAL MEDIA SHAPING JOURNALISM FOR BETTER OR FOR WORSE?
Twitter. Facebook. LinkedIn. The list of social media tools could probably run on for paragraphs, and today’s technology changes so rapidly that many industries, including corporations and news media, can barely keep
up. Power packed discussion on how Journalism shaped up in the era of Digital Revolution.
BV Rao, Editor, BV RaoArnab Goswami, Editor-in-Chief, Times Now
Sruthijith KK, Editor in chief, Huffington Post IndiaDhanya Rajendran, Managing Editor, www.thenewsminute.com
Sidharth Bhatia, Journalist, Writer & Founder/Editor , TheWire.in
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"ONE SHOE, ONE WORLD" TRAVEL TALENT
An interactive quiz dedicated to avid travellers & travel enthusiasts. The prizes were worth Rs. I Lakh by SkyScanner
Quiz Master: Ansoo Gupta, An accomplished traveller & COO -, Pinstorm
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SMW in association with Mumbai traffic police & TogetherVCAN introduced
#MySafetyMyLife & encouraged citizens to click pictures, shoot videos and share
their pledges towards road safety
SMW INITIATIVE - SOCIAL SANCHAR CAMPAIGN: #MYSAFETYMYLIFE
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SMW INITIATIVE - SOCIAL SANCHAR CAMPAIGN: #MYSAFETYMYLIFE
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#MUMBAI WENT SOCIAL
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BUZZ TREND LINE DURING THE WEEK
5000+ Authors | 15Mn+ Reach | 30,000+ Mentions | 100Mn+ Impression
3000+ Online live stream viewers
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100+ PR COVERAGE
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TATA MOTORS @ SMWMUMBAI
#madeofgreat Panel - The Integration Challenge
Messi AR Installation
Opening Keynote by Delna Avari, Head (Marketing Communication & Services) , Tata Motors
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TATA MOTORS @ SMWMUMBAI
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ACCENTURE @ SMWMUMBAI
CMO Breakfast Meet
Panel Discussion- Can Social Media Exist as an Island, What happens when Integrated?
Deepak Sharma, Executive Vice President & Head – Digital Initiatives , Kotak Mahindra Bank LtdPranayesh Singh, Heads Social Intelligence, Collaboration, Content Analytics and ECM, AccentureRam Subramanian, Internet Artist, Writer & Director,, Handloom Picture CompanyUma Talreja, Director Strategy , Raymond LtdNitish Tipnis, Director-Marketing & Sales(Nissan) , Hover Automotive India Ltd
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WRANGLER @ SMWMUMBAI
Total Tweets – 4146Overall Reach – 1.1Mn
Overall Impressions – 19.9 MnTotal Contributors – 798
3 hashtags trended at India level
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SMW MUMBAI HAS TRULY BECOME THE ULTIMATE PLATFORM FOR SHARING AND COLLABORATING IDEAS