SMU Visual Identity System Guidelines 2018 · Visual Identity System Guidelines | Backdrops 10.3.2...
8
10. Backdrops 10. BACKDROPS
Transcript of SMU Visual Identity System Guidelines 2018 · Visual Identity System Guidelines | Backdrops 10.3.2...
10. Backdrops
10. BACKDrOPS
10.1
Visual Identity System Guidelines | Backdrops 10.1
OVERVIEWApplication Principles
The Tangram Banner is expressed differently on backdrops depending on the type of event it is used for.
In Signature Events, the tangram is used to highlight the event’s title graphic.
In Non-Signature Events, the Tangram Banner is used as a masthead so that it acts as a consistent marker while being simple enough to work with any event content.
The following pages show examples of how the different templates are used.
BASIC FOOTPrInTS
10.2
Visual Identity System Guidelines | Backdrops 10.2
SIGNATURE EVENTS
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed.
2) EVEnT nAMEThe event name should be placed within the indicated area. Please refer to the digital template for its exact position.
COLOUrColours from the event’s theme should be used.
TYPESETTInGSupporting Text: Trade Gothic
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLES WITh CUSTOM EVEnT GrAPhICS SAMPLE WIThOUT EVEnT GrAPhICS
Singapore: The Past, The Present, and The FutureLee Hsien LoongPrime Minister, Singapore30 June 2015
How to fix The FutureMichael Keen 30 June 2019
PRESIDENTIAL DISTINGUISHED LECTURER SERIES
Creating Positive ChangeMaking Meaningful ImpactProfessor Arnoud De Meyer26 JANUARY 2019
SMU PATRON’S DAY
CONTENT AREA
EVENT NAME2
1
EXTENDABLE
X
15%X
10.3
Visual Identity System Guidelines | Backdrops 10.3.1
= =
NON-SIGNATURE EVENTS
SMU LOGOThe position of the department’s logo is fixed within the masthead.
COLOUrThe bar in the masthead must be set in SMU Blue.
TYPESETTInGAll Text: Trade Gothic
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLE WITh CUSTOM EVEnT GrAPhICS SAMPLE WIThOUT GrAPhICS
STATE OF UNIVERSITY ADDRESS 2018
COMMENCEMENT
2018
CONTENT AREA
CENTRE OF BACKDROP
EXTENDABLE
1. University-Led
10.3
Visual Identity System Guidelines | Backdrops 10.3.2
NON-SIGNATURE EVENTS
NameSchool of
SChOOL LOGOThe position of the department’s logo is fixed within the masthead.
COLOUrThe bar in the masthead should be set according to the respective colours of each School.
TYPESETTInGAll Text: Trade Gothic
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLE WITh CUSTOM EVEnT GrAPhICS SAMPLE WIThOUT GrAPhICS
Social SciencesSchool of
Some Aspects of Statistical Modelling of Networks Friday, October 20, 2017
Dr Johan KoskinenStudents Today
Friday, October 20, 2017
Dr Johan Koskinen
Some Aspects of Statistical Modelling of Networks
Social SciencesSchool of
CONTENT AREA
CENTRE OF BACKDROP
EXTENDABLE
2. School-Led
= =
10.3
Visual Identity System Guidelines | Backdrops 10.3.3
NON-SIGNATURE EVENTS
Name of
Department
DEPArTMEnT LOGOThe position of the department’s logo is fixed within the masthead.
COLOUrThe bar in the masthead must be set in SMU Blue.
TYPESETTInGAll Text: Trade Gothic
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLE WITh CUSTOM EVEnT GrAPhICS SAMPLE WIThOUT GrAPhICS
StudentServices Hub
OFFICIAL LAUNCH OF STUDENTS SERVICES HUB
Office of
Alumni Relations
Alumni For LifeStudents Today
CONTENT AREA
CENTRE OF BACKDROP
EXTENDABLE
3. Department-Led
= =
10.4
Visual Identity System Guidelines | Backdrops 10.4
JOINTLY-PRESENTED EVENTS
Name of
Department
DEPArTMEnT LOGOThe position of the department’s logo is fixed within the masthead.
COLOUrThe bar in the masthead must be set in SMU Blue.
TYPESETTInGAll Text: Trade Gothic
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLE WITh CUSTOM EVEnT GrAPhICS SAMPLE WIThOUT GrAPhICS
FUTURE READY FORUMDelivering the Latest in
Management Thinking and Business Trends10 – 11 May 2018
Office of
Alumni Relations
Supported by
Office of
Alumni Relations
FUTURE READY FORUMDelivering the Latest in
Management Thinking and Business Trends10 – 11 May 2018
CONTENT AREA
PARTNER LOGO AREA
GRAPHIC STARTS WHERE NAME ENDS
EXTENDABLE
For more information, please contact:
Office of Corporate Communications and MarketingSingapore Management UniversityAdministration Building81 Victoria StreetSingapore 188065
Email: [email protected]
