SMS Information system SMS INFO SMS Information system SMS INFO
Sms gupshup corporate sales deck 2
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Transcript of Sms gupshup corporate sales deck 2
Social SMS – CRM, Marketing and beyond
September 2010
Agenda
1
2
3
About us
Mobile CRM Solutions
Mobile Advertising
4
5
Engagement Marketing
Campaign Integration
Mobile Phones – the present & future of communication
Total Indian Population: 1.2 Billion
Mobile Subscriber Base: 650 Million
Internet Users: 55 Million
Mobile Internet Users: 12 Million
Source: TRAI
Source: IAMAI
Source: TRAI
We are the world‟s largest social messaging
platform with over 35 million users & more
than 3 million User Generated Communities
We account for 9% of India‟s SMS traffic
Our success attributes include
Social messaging platform that helps to share and connect with friends & fans
APAC Presence – new products, new focus
We are the providers of High-Performance Technology with Silicon Valley roots
Our „Social SMS‟ product that caters to the needs of Individuals, Brands and Businesses
Social SMS – a solution set that goes beyond SMS
Our key differentiator, can be tailored to suit
various needs SOCIALSMS
INDIVIDUAL Group messaging platform where an individual
can form communities and share content
BUSINESSES Holistic social CRM solution with customized
transactional and marketing solutions
BRANDS Social platform to connect & engage their consumers
through innovative marketing solutions
Mobile touch points
SMS GUPSHUP
Informative, personal, branding,
transactional, marketing & more
needs can be met here
Innovation, Games, Polls, store
locators, enterprise solutions can
be tailor made here
Personal
Messaging
MOBILE USER
Group
Messaging Applications Content (store)
4E‟s of Social SMS
Agenda
1
2
3
About us
Mobile CRM Solutions
Mobile Advertising
4
5
Engagement Marketing
Campaign Integration
What‟s on offer for your business
USE CASES
- Transactional Messaging
- Lead generation / Sales tracking
- Advertising
- Community & Engagement tools
- Integration with other media
USE CASES
- Sales Force Automation
- Content Cards
- Lead Management
- Store Locator
- Surveys/ polls/ quiz
- Voting (shows/ crowd sourcing )
MESSAGING / CHAT SOCIAL
SMS APPLICATIONS
Enterprise Messaging (1-N, N-1) Reply-All Chat (N-N) Customer Profile Management
Offer templates, reminders Integration across languages & platforms High quality analytics
Enterprise platform features
Integration - Multi-lingual messaging
- Integrate advertising campaigns
across SMS / Web / WAP / Voice
Enterprise messaging - Response generation & tracking
- Lead generation & management
- Sales tracking
Reply -All chat - N-N messaging up to groups of 10 people
- Drive topical conversations (experts)
- Share information in small groups (sales force)
-Conduct auctions in small groups (customers)
Customer Profile Management - Create & maintain address book
- Create & run loyalty programs
Templates & Reminders - Campaign templates
- Reminders
Analytics Management - Messaging Reports
- Campaign ROI
- Community metrics
- Search & Trends
Technical prowess and customer support
13x7 phone and email and SMS enterprise support available.
24x7 EMERGENCY phone access to senior management if essential.
Enterprise support is staffed by a Head of Support reporting to the CTO and a large
support staff. Most of support staff are engineers who can diagnose and
solve complex customer issues.
30% employees from IITs 40% have worked in the USA 60% have worked for over 3 years
Enterprise messaging with customized feature sets
We power Facebook over SMS in
India
Features include
• SMPP Support
• High volume SMS‟s with low
latency
• All features well integrated with
facebook‟s core offerings
• Accessibility to facebook‟s
features like reading messages,
adding friends etc. via SMS
We provide complete support to
‘Nokia Life Tools’
Features include
• High speed of delivery, low
latency
• Reliability
• Support both incoming & outgoing
SMS‟s
• Support for binary/ Unicode
• Very high volumes of SMS
handled
Customized mobile apps created for business use
Brand Solutions
Polls/ Quizzes
Mobile
Raffles
Branch/ Store
Locaters
Polls
during matches
Quizzes around
participants &
judges
City based
Dealer locater
App
Pin code based
Branch locater
App
Bidding App SMS based
Market Research
Unique code
App based
promotion
Product ID
App based
promotion
Customized Content cards for business use
WOCKHARDT/ DIABETES SPICE TELECOM/ HEALTH
Content cards are great tool to promote Business, Advertise
and Engage customers with daily content
Agenda
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3
About us
Mobile CRM Solutions
Mobile Advertising
4
5
Engagement Marketing
Campaign Integration
Mobile Advertising
Mobile Quizzes
Mobile Alerts
Mobile Couponing
Product Information
Brand Promotions
Providing response, branding &
promotions to brands
SMS Campaign strategies
Response Campaign
“Test drive a Punto”
promotion
SMS campaign
Inviting TG for a test drive
44 Lakh TG (in specified
cities) contacted via SMS
Campaign generated
leads and promoted test
drives for Punto with a
response rate of 0.2%
FIAT Punto
Promotion Campaign
10 Million SMS‟s sent on GupShup community in Jan-Feb 2010 with the objective of brand awareness & generating leads for high season membership drive
Lead conversion encouraging with high ROI
TXT the HOLIDAY FUN to join Mahindra
Club and win 32” LCD TV
Branding Campaign
5 Million SMS‟s sent out to GupShup community in January 2010 with an objective to recall to the
Youngistan Campaign and generate response for ongoing promotions in W Bengal
60,500+ responses generated
Agenda
1
2
3
About us
Mobile CRM Solutions
Mobile Advertising
4
5
Engagement Marketing
Campaign Integration
Our belief
We believe that there is a bigger opportunity to engage with customers by harnessing
combinations of new media now available, giving customers more compelling reasons to
Engage…we call this ENGAGEMENT MARKETING
Engagement Marketing
involves the customer beyond
the short term cycles of
marketing campaigns
Communities give brands
Conviction, an opportunity to
Collaborate
& Creativity to influence
Not long ago, People who created products & services created advertising for them and
established their brand. Today, the same brand has to engage consumers & become a
community to get consumers to flock to you and become brand loyalist
Engagement through Brand Communities
Source: DDB knowledge center
Create a community that builds CONNECT
Community created to engage with youth around the country and increase involvement with the show and the contestants.
Sony Television sent out regular Tour Updates during the auditions to kickstart the community.
As the show progressed, the Celeb quotient on episodes was broadcasted to community members.
Contests & Polls have been running with a lucky few winning a chance to be on the show. This community currently has 30,000 members.
Create a community that builds LOYALTY
Community created to create brand loyalty, generate sales leads and drive membership.
eBay has effectively used the "Daily Deal" model to generate interest amongst people.
The community is 20,000 strong and growing everyday. This is higher than any online community created by eBay around the world.
We are currently working on "enabling" auctions on SMS for eBay.
Create a community that builds CONTEXT
Community created to engage with young parents in Indian Metros to create brand awareness & reinforcement
Messages included nursery admission alerts, tips for parents etc.
Resulted in 5000 parents benefiting with timely information on nursery school admission. MNYL engaged them with direct Q&A on issues around raising a kid
Use an existing community for CONTEXTUAL advertising
The traffic police of Mumbai,
Kolkata and Bangalore
provides traffic alerts to
subscribers.
The service has benefited
40,000+ citizens with timely
alerts on road diversions,
bottlenecks and incidents.
Tag-on ads asking people to
renew their auto insurance
with ICICI Lombard.
Generated leads and a
favorable brand association
with TG.
ICICI Lombard sponsored
Traffic Communities
Agenda
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About us
Mobile CRM Solutions
Mobile Advertising
4
5
Engagement Marketing
Campaign Integration
A New Engagement Channel powered by SMS
Our experience spans over 150 brands
Our relationships span the length & breadth of Telecom
Our network reaches every corner of the country
Our Investors are Global
Helion Venture Partners is a stage independent, India-focused venture
fund, investing in high growth technology powered businesses and
consumer services. Their portfolio includes Makemytrip, Redbus, Komli,
ngpay, Hummingbird, Kirusa and others.
Established in 1970, Charles River Ventures has one of the longest
resumes among venture capital firms. Some of the impressive CRV
backed start-up success stories include names like Cascade, CIENA,
ChipCom, NetGenesis, Parametric Technology, Sonus, Speechworks,
Stratus Computer, Sybase, Vignette. Their current portfolio includes
Twitter, Yammer, Jitterbug, Zendesk, Gridstone and dozens more.
Globespan Capital Partners has over $1 Billion under active management
in the US and Japan. They have multi-stage investments in information
technology and cleantech companies such as Zynga, Plaxo, Glu mobile,
Virtusa, M-Qube and others.
What the world is saying about us
Forbes Asia : http://bit.ly/978yBZ
Adage : http://bit.ly/8Z9CHC
Mobile Marketer : http://bit.ly/aLoOQW
Tech 2 : http://bit.ly/cgQ5vs
Mobigyaan : http://bit.ly/aGbELC
Indian Retailer : http://tiny.cc/fou4f
We hope you‟ve enjoyed our credentials/ case studies as much as we have in
developing it.
Via today's presentation, you can see that Mobile Marketing has some great
opportunity and the creative expression will create enormous cut through in a highly
relevant way – leading to high brand recognition and just as importantly, sales.
We‟re driven by results and would love to partner with you to see „your brand‟ reach its
full potential.
Thank you again for the opportunity and we look forward to your brief.
Thank you