Smowtion Media Kit

15
2012 PORTFOLIO

description

Smowtion Content Network Media Kit

Transcript of Smowtion Media Kit

Page 1: Smowtion Media Kit

2012

PORTFOLIO

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We are a company that represents a digital content network, developing cutting edge proprietary technology specialized in bringing audiences closer to achieve effec-tiveness since 2008. We've been doing this since 2008.

We represent 150,000 global sites managed through our content network; we review them manually before approval, and then we constantly monitor them, using our technology, with active criteria for traffic health and results.

We find the audience using the products within our network.

We care about who sees your ad, not where it's seen, as long as it´s a brandsafe environment.

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WE ARE SMOWTION.ARE RECOGNIZED.

#27 in US

#4 in LatinAmerica

http://bit.ly/smowtion_stats

200.000.000UNIQUE VISITORS PER MONTH

PENETRATION

80% IN LATIN AMERICAUSERS

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WE ARE SMOWTION.WE ARE DIFFERENT.

SMOWTION IS DIFFERENT. BECAUSE IT CONTROLS THE WHOLE PROCESS TO PROVIDE PREMIUM SPACES, NOT REMNANTS.

FEATURE

Proprietary technology

Pub Care

RON

ROC

ROS

Fraud Control

Brand Safe

ATF

SLider

Video ads

Retargeting

Audience

Contextual

URL Transparency

GOOGLE ADNETWORK SMOWTION

YES

NO

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YES

YES

NO

YES

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NO

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WE ARE SMOWTION.WE ARE DIFFERENT.

WHY?YOU'RE WONDERING

Each publisher is assigned one executivePERSONALIZED SERVICE

WE REACH THE TARGET AUDIENCE FOR EACH BRAND

BANNER IMPRESSIONS ACTUALLY VIEWED

We have the advertiser pay only for

We provide lists of sites and ad screenshotsWE ARE TRANSPARENT

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to capture, monitor and optimize our audiencePROPRIETARY TECHNOLOGY

before approving it. Then, we continue to review it automatically

WE THOROUGHLYREVIEW EACH SITE

TRAFFIC QUALITY CONTROLWe conduct reviews, both automatically and manually, at every hour and for each site, preventing your banner to be displayed on unsuitable sites

ATF We segment the impressions “Above the Fold” so your banner is displayed in full only on the first space of the first screen of the site

FATHER'S DAY

SPECIALOFFER

ACM: Automatic Campaign ManagerWe automatize repetitive processes and we upload campaigns and banners faster and seamlessly. Our operators monitor the results and make decisions

WE ARE SMOWTION.WE ARE DIFFERENT.

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PRODUCT PORTFOLIO

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Above The Fold

It enables impression segmentation “Above the Fold” so your banner is displayed in full only on the first space of the first screen of the site, ensuring visibility and doubling the CTR. This is achieved using technology and it's detected in real-time, on each impression.

FATHER'S DAYSPECIAL OFFER

www.noticias.com

HOME ENTERTAINMENT NEWS OPINION BLOG CONTACT

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Site Map | Help | Terms | How to advertise | Work with us

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Above The Fold

FTHER'S DAY

SPECIAL OFFER

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WHERE EVERYONE WANTS TO BE!1st. Scroll

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Video VASTYour tv spot online

www. www.

VAST By Smowtion

300px.

250px.

SNOW INCAYOACÁN

COCA COLA

Each click represents 1 view

In Smowtion we transform the player into creativity, in order to rotate it within our inventory.

It’s the perfect way to speak to the GENERATION Y, the audience emigrating from TV.

We measure everything: Impressions, plays, clicks and full views. Compatible with ad servers VAST.

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Time PixelQuality Audience

Time Pixel enables us to analyze user dwell times based on the sites from where they came from. This is how we can optimize traffic sources, creating a quality audience, and reducing the bounce rates.

min.1

NEW FORDAVENTURA

NEW FORDAVENTURA

SITE A

NEW FORDAVENTURA

NEW FORDAVENTURA

SITE B min.3 $

INCREASED INVESTMENT

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Identifying the target audience

We can relocate them... To offer them new products or incentives, or to close a sale

MONTH 1 MONTH 2

EARPHONES for your MP3

TO HELP YOU REACH MORE UNIQUE USERSPREVENTING FROM DISPLAYING THE AD TO THE SOMEONE WHO'S ALREADY SEEN IT

We identify the users that visited a site and assess their browsing behavior in order to improve based on the results.

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Targeting by Browsing Patterns

Behavioral Targeting allows you to display ads to users who have visited sites matching the interest segments we target.

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30Our network offers more than thirty vertical channels segmented by language and gender

A CHANNEL FOR EVERY AUDIENCE NEED

channels

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WE ARE SMOWTION.WE ARE WHAT YOU NEED.

EMAIL US AT [email protected]

+52(55)1168.9967

+54(11) 5032.7246

+1(786) 522.7881

www.smowtion.com