Smokeless - Alberto Tacconi & Matteo Loglio
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Transcript of Smokeless - Alberto Tacconi & Matteo Loglio
OZGE GENC • CONSUELO KELLER • MATTEO LOGLIO • MARK PRUNERI • ALBERTO TACCONI • CARLOS VELASQUEZ
MAInD • Designing Advanced Services with Frog Design
cigarettes
STATISTICS
DESKTOP RESEARCH
CAMPAIGNS SUPPORT
STATISTICS
To quit from smoking has a significant health impact
300%Risk of heart disease for
smokers150%Risk of heart disease after
1 year off.
0% 0%Risk of stroke
after 5-15 years off.
Risk of heart disease after 15 years off.
STATISTICS
To quit is hard
10%
90%fails to
quit
actually quits
CAMPAIGNS
The majority of anti-smoking campaigns focus on negative messages
CAMPAIGNS
Negative messages are not effectiveespecially if they’re focused on long-term consequences
Togliere il testo (è già un‘ analisi, l‘ho messa nella slide delle „quotes“).
SERVICES
Applications based on community support
USER RESEARCH
INTERVIEW
General questions“Tell me about the last time you smoked a cigarette”“How frequently do you buy cigarettes?”“What's the best part of your smoking experience?”“What's the worst part of your smoking experience?”“Tell me about your smoking history”“In which situations do you usually smoke?”“Do you usually think about your health?”
Interview
M F age:name: cigs a day:
tell me about the last time you smoked a cigarette
how frequently do you buy them?
what's the best part of your smoking experience?
what's the worst part of your smoking experience?
tell me about your smoking history
in which situations do you usually smoke?
do you usually think about your health?
other:
notes:
MOOD CARDS
INTERVIEW
Mood cards
choose a feeling between the following that better describes your mood after each one ofthese actions:
light a cigarette?
free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad
relaxed focused
free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad
relaxed focused
light your first cigarette?
free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad
relaxed focused
cigarette after eating?
free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad
relaxed focused
when you're sick and see someone smoking?
free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad
relaxed focused
smoking close to a non smoker?
free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad
relaxed focused
airplane deprivation
free satisfied neutral disgusted guiltystoned awake sleepyhappy fearful angry sad
relaxed focused
airplane supply
“Light a cigarette?”“Light your first cigarette of the day?”“Light your cigarette after eating?”“When you're sick and see someone smoking?”“Smoking close to a non smoker?”“Airplane deprivation?”
INTERVIEW
Questions about campaigns
Which campaigns against smoke do you remember?
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INTERVIEW“Short term goals are easier to reach than long term goals”
“It‘s easier to quit together with someone else”
“Negative messages are not effective”
“I would like to have informations about my cigarette consumption”
“I must feel in control and feel personally responsible of my quitting”
“What do you always carry with you?”
FIELD RESEARCH
“What do you carry for smoking?“
PERSONAS
HARDCORE RITUAL SOCIAL LUXURY
ADDICTION JOURNEY
self-awareness
habit
quit
SMOKER'S JOURNEY
OPPORTUNITIES
Prevent them from starting
Rise self-awareness
Let them decide to quit
Help them to quit
Prevent them from giving in again
CONCEPT MAP
FIRST IDEAS
FIND PATTERNS
Text
SMOKELESSIS A SERVICE FOR SMOKERS THAT HELPS TO TRACK CONSUMPTION AND PROVIDES QUITTING SUPPORT
OVERVIEW
1 WEEK
+1 Time
Place
The phone then automatically add the hour of the day...
CounterEverytime the user lights
up a cigarette using the lighter, the counter
increases by one
...and the location using the phone GPS
st
STATISTICS
Location
Time
CashConsumption
1
5
1
$
VIRTUAL PET
Personal
Shared
DAILY GOAL
8Set daily goalThe app suggests a goal based on your data that you can change anytime
TOUCHPOINTS
MOBILE APP
Collects and displays data, allows to set goals and provides
support
LIGHTER
Collects data about number of cigarettes
by talking with the app
WEBSITE
Check your activities in details
://
HOW IT WORKS
SET UP
Download the app
For one week smoke as usual using the new lighter
COLLECTING DATA WITH
THE LIGHTER
Every time you light up a
cigarette the system collects your smoking
data
You can see your data within the app...
...or access the website where you can find more detailed informations...
GOALS
Every two weeks you can achieve long term goals
PET
You are responsible of your own pet
Each time you light up a cigarette...
...his environment changes and he gets affected
share it with another
smoker...
...you’ll share also
responsibility
SUPPORT
If you are about to smoke...
...you can press the
support button anytime
you are presented with alternative activities
keep achieving goals until you
become...
✌ Thanks!OZGE GENCCONSUELO KELLERMATTEO LOGLIOMARK PRUNERIALBERTO TACCONICARLOS VELASQUEZ