SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user •...
Transcript of SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user •...
SpeakerCarol L. MorganMIRM, CAPS, CSPPresidentDenim Marketing
Marketing, Public Relations and Social Media Strategist and Consultant
Your Foundation
•Website•Brand•Content
Website
•Design•Functional•Content
Brand
•Company History / Story•Logo•Consistency
Content
•Words• Images•Graphics
Your Content Calendar
• New Products & Services• Events & Sponsorships• Awards• Promotions• Trends• Staff/Buyers/Partners
Increase Your Traffic
• Social Media• Public Relations• Blogging• Reputation Management• Advertising• Promotions• Email Marketing
Create Your AudienceStaff
Influencers
Happy Customers
Prospects
Create Instant Value
• Give knowledge• Early opportunities• Gain Trust• Grow Following
Define Your Goals
• Interaction & Engagement• Transparency & Authenticity• Brand Awareness• Increase Website Traffic• Better SERP Results• Reputation Management• Increase Leads
Plans & Strategies
• Posting• Contests• Promotions• Ads• Videos
Measuring Success
• Google Analytics• SM tools (Sprout)• Native Sites
Your Syndication Hub – Blog• Provides Authenticity• Syndicates Content• Sends Traffic Back• Huge SEO Value• Keywords• Additional pages
Blog
Starting Conversations for Sales Success
• Facebook• Twitter• Instagram
• Pinterest• Houzz• YouTube
• SnapChat• Linked In• Google+
Visuals
• Interactive• Photos• Videos• Graphics
• Billboard• Tabs• Facebook Live• iMovies• Advertising
• Timeline• Retweet• #hashtags• Pin a tweet• Images• Video
Google+ & Google My Business• Verified• Reviews• Post Blogs
• Cover Image• Company updates• Showcase pages• Multiple photos• Share blogs
• Board Strategy• Rotating Showcase• Videos• Blogs• Pins link to website
Houzz
• Register as a Pro• Share Ideabooks• Houzz badge• Get reviews
• Frequency• Follow others• #Hashtags• Contests
SnapChat• Custom Snapcode• Create a Snap Story• Add to it daily• Save it & Post Elsewhere• Add 10 sec video
YouTube
• Branding• CTAs in videos• Videos shared to
other places• Variety of content
What’s Next• Blurring lines between internet user and social media user• Mobile everything• Wearable technology• Forget writing it down – video and voice• Growth of video • User generated content• Virtual reality• Visuals and Images• Social media marketing
Contact Information
Denim Marketingwww.DenimMarketing.com@DenimMarketing
Carol Morgan, MIRM, CAPS, CSP770-383-3360 [email protected]