Social Media Marketing

Master Software Solutions Pvt. Ltd.

Introduction...

Social media marketing

refers to the process of

gaining traffic or attention

through social media sites.

What is Social Media Marketing??

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search & Social Media Marketing Related?

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a

search activity. Social media can also help build links that in turn support into SEO efforts. Many people also

perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social

media network or at a ‘mainstream’ search engine.

Is social media just a fad?

Over the last several years, there has been an explosion of growth in popular social media platforms like

Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. It's safe to say that

the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising

stats speak for themselves.

Because so much of the customer experience now lives on the web, social media enables brands to

take part in a customer's online experience outside of the typical channels.

Why does my company need social media?

Social Media for Marketing: Developing Your Goals

Social media marketing can help with a number of goals, such as: Website traffic Conversions Brand awareness Creating a brand identity and positive brand association Communication and interaction with key audiences

Tips: Learn Marketing with Social Media

Planning – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.

Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.

Consistent Brand Image — using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.

Continued...

Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.

Links — while using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.

Contact MSS...

Visit us:4th Floor, Office No. 418,

Tricity Plaza, Peer Muchalla Road, Sector 20, Panchkula,

Chandigarh

Call us:+91 01762 662232

0 81959 00456, 098157-13695

Mail us:info@mastersoftwaresolutions.com

,mastersoftwaresolutions@gmail.com

,hr@mastersoftwaresolutions.com