SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! IP...

SMEs Division

IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!

IP Panorama

May 2007, Geneva

Won-Kil YOONCounsellor, SMEs Division

World Intellectual Property Organization (WIPO)

SMEs Division


IP Promotion

IP Panorama Project Major

Characteristics

How to Use

SMEs Division


1.

What is IP Panorama Project

SMEs Division


Background and Purpose

May 2003, WIPO OECD Forum

IP Academy as a best practice of KIPO and KIPAIP Academy as a best practice of KIPO and KIPA

Nov 2004, Trilateral Agreement

Joint Development of E-learning Content (JDEC)Joint Development of E-learning Content (JDEC)

• JDEC Article 1. Purpose

to provide small and medium-sized enterprises (SMEs), especially of developing countries, and universities with an effective educational tool for sharing IP-related knowledge

SMEs Division


Development of 10 Modules

Module 1: Importance of IP for SMEs

developed in 2004 as a pilot project developed in 2004 as a pilot project

Based on “IP for Business” in SMEs Homepage

• Why is IP relevant to your SME?

• IP as a business asset

• IP as an investment

• The value of IP assets

• Introduction of IP Audit

SMEs Division


Basic IP Modules in 2005Module 2 : Trademark and Industrial Designs

ChrisBranding Expert

AlexMarketing strategist

GibsonIP Lawyer

SusanCEO

NicoleDesigner

• Learning Points

- TM and ID to increase the Power of Marketing- Brand Building- How to Protect TM and ID- Trademarks Management

• Main Story : Susan faces the difficulty in marketing due to weak brand and poor design. With the help of Gibson and hard work, her company eventually succeeds in developing a new brand and nice design to attract consumers.

SMEs Division


IP Promotion

Module 3Invention and Patent

Module 4 Trade Secrets

Basic IP Modules in 2005

• Learning Points - Basics of invention and patent- Patent application- Patent infringement- Patent management

• Learning Points

- Basics of trade secrets- TS management program- Violation of TS- TS audit

Module 5 Copyright & RRs

• Learning Points - Basics of copyright- Copyright and related rights- Ownership of copyright- Using works owned by others

SMEs Division


Advanced IP modules in 2006

Module 6 : Patent Information

Module 7 : Technology Licensing in a Strategic Partnership

Module 8 : IP in the Digital Economy

Module 9 : IP and International Trade

Module10 : IP Audit

SMEs Division


2.

Major Characteristics of IP Panorama

SMEs Division


SMEs Division


Storytelling for IP education• Each module tells an interesting story that

may happen in real business life.

- Module 2 MP3 player company suffering weak brand and poor design

- Module 3 Folder type mobile phone company involved in patent disputes

- Module 4 Slide type mobile phone company establishing Trade secrets management system

- Module 5 MP3 player company launching a new product and executing a new marketing strategy

SMEs Division


Storytelling for IP education• As story flows, relevant

learning points are provided and stressed.

• It presents the solution for IP problem in the part of turn and conclusion.

• Various characters in the story help learners to learn the role of IP players in the business.

SMEs Division


Characters in Module 4

GibsonIP Lawyer

JuneMarketing strategistof Fox Telecom

CalvinCEO of Fox Telecom

EstherIP teammanager

SamanthaDesignerof Fox Telecom

BenitoEngineerof Fox Telecom

CarlyCEO of Mobile Shot

All 28 characters in IP Panorama

SMEs Division


Learning Points and More References

SMEs Division


Quiz and Heart-to-Heart Talk

SMEs Division


Inside the story

The story with educational contents flows scene-by-scene

Introduction

Today’s issue

People in the story

The education contents::: Learning Point

::: More references

Reflection

Simple Quiz

Self-reflection journal

Heart-to-Heart talk

Learning Flow

SMEs Division


People in the story --- Self-introduction of characters

Today’s issue --- Background of the story

Introduction

My reflection journal --- Reflection about today’s learning

Heart-to-Heart talk --- Alex’s talking about his experience

Quiz --- simple quiz about copyright

Reflection

Story scenes & LEARNING POINT

--- Today’s story is playing

Inside the story

#1. A new MP3 player#2. Commissioned brochure

#3. Website only for the SEONA MP3 player users

#4. Big hit#5. Wrong decision#6. Anna’s lawsuit#7. Urgent meeting

#8. Hard time for mediation#9. Employee training

#10. A new copyright issue

more references1. Copyright protection abroad 2. Copyright notice3. Other legal means to protect original works

more references1. Copyright infringement2. How to get income from copyright3. Role of CMOs

more references

1. How to find out whether a work is still protected

2. Using a work under a limitation or exception

3. Using works published on the Internet

main contents

1. Definition of copyright2. Requirements for copyright protection

main contents

1. Definition of copyright2. Requirements for copyright protection

main contents1. Meaning of ownership of copyright2. In case of commissioned works3. In case of works created by an employees4. In case of works created by several authors

main contents1. Meaning of ownership of copyright2. In case of commissioned works3. In case of works created by an employees4. In case of works created by several authors

main contents1. When do you need permission2. When you don’t need permission3. The process to get authorization4. How to reduce the risk of infringement

main contents1. When do you need permission2. When you don’t need permission3. The process to get authorization4. How to reduce the risk of infringement

[LEARNING POINT 3] Ownership of copyright

[LEARNING POINT 4] Using works owned by others

[LEARNING POINT 1] Basics of copyright

more references

1. A work in public domain

main contents1. Scope of copyright protection (1) The works copyright protects (2) The things copyright does not protect (3) Economic rights & Moral rights2. Basics of related rights (1) Definition of related rights (2) Rights that related rights provide3. Period of protection

main contents1. Scope of copyright protection (1) The works copyright protects (2) The things copyright does not protect (3) Economic rights & Moral rights2. Basics of related rights (1) Definition of related rights (2) Rights that related rights provide3. Period of protection

[LEARNING POINT 2] Copyright and related rights

Learning Map of Module 5

SMEs Division


3.

How to Use

SMEs Division


Target Audience

• Employees of enterprise, especially SMEs and SMEs support institutes

• Students of research, MBA school or law school, and various education institutes

• General public and policy makers

SMEs Division


Free Access through Internet• In October 2007, three parties, KIPO, KIPA and

WIPO will provide IP Panorama through Internet.

SMEs Division


Distribution of IP Panorama CD

• To member states of WIPO, IP Panorama CD would be provided.

• To the partner of SMEs division, the CD would be provided to their requests.

SMEs Division


Translation and Adaptation

• For wider use of IP Panorama, it is necessary to translate the content into various languages.- Translating only the script- Translating the script and the written material- Fully translating all the content and narration

• Each company, education institute or country may adapt IP Panorama to its purpose.- IP Panorama for your company- IP for business course using IP Panorama

SMEs Division


IP for Business Course

• We strongly encourage to establish IP for Business Course in every IP education institute using IP Panorama.

- On-line, Off-line or Blended Learning

- Using IP Panorama as main material, sub-material or reference

• We are discussing with two universities in Korea to set up IP for Business Course at next semester.

SMEs Division


Manuscript(by WIPO)

Building up an instructional design strategy (by KIPA)

SynopsisWith Learning contents Analysis

(by KIPA)

Synopsis examination

(by WIPO, KIPO)

RestructuredManuscript(by KIPA)

Scenario(by KIPA)

Storyboard(by KIPA)

Storyboard examination

(by WIPO, KIPO)

Characters,Basic designs

(by KIPA)

Contents development

(by KIPA) Contents examination

(by WIPO, KIPO)

Contentsmodification(by KIPA)

End ofProject

Narration script& recording(by KIPA)

Expert committee

Evaluation committee

Translation into Korean

Translation into English

Translation into English

Building up the detail instructional design strategy

SMEs Division


Won-Kil YOON

[email protected]

Tel)+41-22-338-8159

Fax)+41-22-338-8760

WIPO SMEs Web-Site

“www.wipo.int/sme”

IP for Business Series

in Publications

“IP Panorama” in Multimedia

“E-NEWSLETTER”

SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! IP...

Documents

Transcript of SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! IP...