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Malaysia (24 TH -31 ST October) The first day of the trip began with Universiti Tun Abdul Razak (UNIRAZAK) popularly known as UNIRAZAK. 26 th to 30 th we were at Unirazak as a part of which we attended lectures and visited the textile museum. We learnt about Batak Printing. As a part of our exchange programme, we interacted with the authorities there who enlightened us about our scope of starting the business or expanding family businesses to Malaysia. The challenges faced in the family business, the horizons to explore and so on. UNIRAZAK ABOUT GSB The history of the development of the Graduate School of Business goes beyond ten years when it was known as the Centre for Graduate Studies. In 1998 the Centre for Graduate Studies was established to coordinate postgraduate studies and research activities at Universiti Tun Abdul Razak. In 2008 under the university's continuous improvement initiatives it was restructured and named as the Graduate School of Business (GSB). This is to realize the university's aspiration to be a centre that provides high quality education and training of managerial leaders with internationally acclaimed recognitions and accreditations. As a centre of excellence in postgraduate business education, the GSB specializes in providing business and management related programs which are relevant and purposeful in meeting the current and future needs of the industry. The programs are designed to provide real world practical learning experiences that incorporate both hard and soft skills as well as to be intellectually challenging with well-grounded theories on business and management. Associate Professor Dr. Cordelia Mason, Dean of the GSB says,

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Malaysia (24 TH -31 ST October)

The first day of the trip began with Universiti Tun Abdul Razak (UNIRAZAK) popularly known as UNIRAZAK. 26th to 30th we were at Unirazak as a part of which we attended lectures and visited the textile museum. We learnt about Batak Printing. As a part of our exchange programme, we interacted with the authorities there who enlightened us about our scope of starting the business or expanding family businesses to Malaysia. The challenges faced in the family business, the horizons to explore and so on.

UNIRAZAK

ABOUT GSB The history of the development of the Graduate School of Business goes beyond ten years when it was known as the Centre for Graduate Studies.

In 1998 the Centre for Graduate Studies was established to coordinate postgraduate studies and research activities at Universiti Tun Abdul Razak. In 2008 under the university's continuous improvement initiatives it was restructured and named as the Graduate School of Business (GSB). This is to realize the university's aspiration to be a centre that provides high quality education and training of managerial leaders with internationally acclaimed recognitions and accreditations. As a centre of excellence in postgraduate business education, the GSB specializes in providing business and management related programs which are relevant and purposeful in meeting the current and future needs of the industry. The programs are designed to provide real world practical learning experiences that incorporate both hard and soft skills as well as to be intellectually challenging with well-grounded theories on business and management.Associate Professor Dr. Cordelia Mason, Dean of the GSB says, "Being a relatively new addition to a stable of new schools in the newly restructured Universiti Tun Abdul Razak, we are very pleased and excited to be able to assist and serve our existing as well as potential students who yearn for new and state of the art knowledge in the business and business related areas. The Graduate School of Business has a very good blend of local as well as international lecturers and professors. All our lecturers and professors are PhD holders with vast experience in teaching, research and industry. We at the Graduate School of Business strongly believe that our environment and our academic staff will enrich and enhance the learning experience of our students."

The institute offers innovative academic programmes that cater to niche upcoming industries: UNIRAZAK's GSB is home to a wide variety of specialised academic programmes that set themselves apart from the staple programme offerings found at many universities. These programmes help ensure that current working professionals can updates themselves with the latest industry knowledge that fits their current career. Fresh graduates can also pursue GSB’s courses to give themselves a head start when they enter the workforce.

UNIRAZAK is a member of The Association to Advance Collegiate Schools of Business (AACSB): The Association to Advance Collegiate Schools of Business (AACSB) – an international accreditation body that represents the highest standard of achievement for business schools worldwide. The university is also a member of European Foundation for Management Development – a globally recognised accreditation body of quality in management education.

The basics of any good MBA is a given – internationally recognised teaching and research: The basics of any good MBA is a given – internationally recognised teaching and research. Our advantage lies in our links to the commercial world within the context of a globalised economy and our unparalleled understanding of it.

It offers variety of programs namely:

Doctor of Philosophy

Programme Aim

The Doctor of Philosophy programme aims to nurture graduates to be researchers and scholars who are capable of generating critical, creative, and original research ideas and formulating theoretical propositions for an extensive academic research in the business and management discipline that leads to a significant contribution to academia, industry, and society.

Programme Objectives

To encourage and guide students to pursue research which advances knowledge and discipline with relevant research skills;

To equip students with various research methods and forms of enquiry to explore the frontiers of knowledge in the field of business and management research;

To enhance students' effectiveness in articulating and communicating research findings in both oral presentations and reports.

Master of Philosophy (MPhil)

Programme Aim

The Master of Philosophy (MPhil) programme nurtures graduates to be researchers and scholars who are capable of developing critical and creative research perspectives for a given frontier of knowledge that may contribute to original research in the field of business and management that is beneficial to academia, industry, and society. The MPhil graduates will usually continue to pursue Doctor of Philosophy (PhD) programme.

Programme Objectives

To engage students to acquire and research on in-depth knowledge with relevant research skills in the field of business and management;

To equip students with relevant research methods and forms of enquiry to explore the frontiers of knowledge in the field of business and management research;

To enhance students' ability to articulate and communicate research findings in both oral presentations and reports.

Programme Outcomes

Ability to independently pursue guided rigorous academic research that would enable publications in refereed journals.

Ability to contribute to research team or community on new emerging areas of business and management research.

Ability to research on strategic and policy developments affecting the industry and society.

Master in Strategic Human Resource Management

Programme Aim

The Master in Strategic Human Resource Management programme prepares graduates to be human resource managers who are capable of formulating human resource strategies that promote sustainable growth and development of expertise in organisations.

Programme Objectives

To enable graduates to articulate and apply human resource management theories and adopt the principles and best practices relevant to their organisation.

To enable graduates to perform as effective human capital managers in both public and private sectors.

To enable graduates to formulate, communicate, and implement strategic thinking processes involving cross-cultural communication and sensitivity to the needs of different cultures.

Programme Outcomes

Ability to acquire and apply knowledge in the areas of human resource management for both localised setting and international environment.

Ability to demonstrate relevant expertise and skills to provide leadership in strategic human resource management.

Ability to engage in strategic and critical thinking with analytical, evaluative, and problem solving skills when making strategic human resource management decisions.

Ability to engage in effective cross-cultural communication skills and sensitive to social responsibility in a multicultural setting.

Ability to articulate ethical issues in strategic human resource management as well as to provide leadership in social responsibility.

Ability to lead and engage in lifelong learning at individual, group, and institutional levels.

Master of Business Administration (Leadership)

Programme Aim

The MBA (Leadership) programme prepares graduates to be leaders who embrace leadership role in a succession plan that promotes talented, innovative, and enterprising pool of expertise.

Programme Objectives

To enable graduates to articulate and apply leadership theories and adopt the principles and best practices relevant to their organisation.

To enable graduates to perform as managers and accepted as leaders when coordinating various functional areas with effective communication skills.

To enable graduates to formulate, communicate, and implement strategic thinking processes involving cross-cultural communication and sensitivity to the needs of different cultures.

Programme Outcomes

Ability to acquire and apply knowledge in the areas of leadership for both localised setting and international environment.

Ability to demonstrate relevant expertise and skills to provide leadership in a specific area of practice.

Ability to engage in strategic and critical thinking with analytical, evaluative, and problem solving skills when making business decisions.

Ability to engage in effective cross-cultural communication skills and be sensitive to social responsibility in a multicultural setting.

Ability to articulate ethical issues in the respective fields of study as well as to provide leadership in social responsibility.

Ability to lead and engage in lifelong learning at individual, group, and institutional levels. Ability to acquire creative and innovative ideas to initiate enterprising activities or projects.

Master of Business Administration (Services Management)

Programme Aim

The MBA (Services Management) programme prepares graduates to be service-oriented managers who provide managerial leadership and develop logical, critical, and creative solutions to problems faced by organisations in the services industry.

Programme Objectives

To enable graduates to articulate and apply relevant theories and adopt the principles and best practices relevant to their organisation.

To enable graduates to perform as service-oriented managers who adopt customer and supplier relationship management skills when performing value added processes with effective communication skills.

To enable graduates to formulate, communicate, and implement strategic thinking processes involving cross-cultural communication and sensitivity to the needs of different cultures.

Programme Outcomes

Ability to acquire and apply knowledge in the areas of services management for both localised setting and international environment.

Ability to demonstrate relevant expertise and skills to provide leadership in services industry. Ability to engage in strategic and critical thinking with analytical, evaluative, and problem

solving skills when making business decisions.

Ability to engage in effective cross-cultural communication skills and sensitive to social responsibility in a multicultural setting.

Ability to articulate ethical issues in services management as well as to provide leadership in social responsibility.

Ability to lead and engage in lifelong learning at individual, group, and institutional levels. Ability to acquire creative and innovative ideas to initiate enterprising activities or projects.

Master of Business Administration (Retail & Hypermarket)

Programme Aim

The MBA (Retail & Hypermarket) programme nurtures graduates to be managers who are capable of providing strategic direction and developing logical, critical, and creative solutions to problems faced by organisations in the retail and hypermarket industry.

Programme Objectives

To enable graduates to articulate and apply relevant theories and adopt the principles and best practices in the retail and hypermarket industry.

To enable graduates to perform as managers who demonstrate managerial leadership when performing value added processes with effective communication skills.

To enable graduates to formulate, communicate, and implement strategic thinking processes involving cross-cultural communication and sensitivity to the needs of different cultures.

Programme Outcomes

Ability to acquire and apply knowledge in the areas of retail and hypermarket for both localised setting and international environment.

Ability to demonstrate relevant expertise and skills to provide leadership in retail and hypermarket industry.

Ability to engage in strategic and critical thinking with analytical, evaluative, and problem solving skills when making business decisions.

Ability to engage in effective cross-cultural communication skills and sensitive to social responsibility in a multicultural setting.

Ability to articulate ethical issues in retail and hypermarket as well as to provide leadership in social responsibility.

Ability to lead and engage in lifelong learning at individual, group, and institutional levels. Ability to acquire creative and innovative ideas to initiate enterprising activities or projects

Master of Business Administration (Global Islamic Finance)

The MBA (Global Islamic Finance) is a programme conducted in collaboration with the International Business School Alliance (IBSA). The IBSA was established in 2003 and is a growing network of international business schools offering a dual master degree. The IBSA consists of 6 partner institutions with different specialisations, including:

UNIRAZAK (Global Islamic Finance),

Bremen University of Applied Sciences, Germany (International Logistics & Supply Chain Management),

Universitat de Valencia, Spain (International Marketing), IBS Moscow, Russia (Management in Emerging Economies), University of North Carolina Wilmington, USA (International Finance and Investments), Novancia Business School Paris, France (International Business Development & Consulting).

The IBSA enables students to study at two institutions in two different countries, receiving master's degrees from each of these institutions. For instance, students complete the first semester at any partner institutions and continue the second and final semesters at UNIRAZAK, or complete the first semester in UNIRAZAK and continue the second and final semesters in another partner institution.

Programme Aim

The MBA (Global Islamic Finance) programme prepares graduates to be professionals who are capable of developing logical, critical, and creative solutions to problems based on Shari'ah principles and rulings, and to recommend best practices of Islamic finance to be adopted in the Global Islamic financial services industry.

Programme Objectives

To enable graduates to articulate and apply Islamic finance theories and adopt the Shari'ah principles, rulings, and best practices to their organisation.

To enable graduates to engage in business and Islamic financial services activities with the Islamic finance professionals and practitioners in the community.

To enable graduates to formulate, communicate, and implement strategic thinking processes involving cross-cultural communication and sensitivity to the needs of different cultures.

Programme Outcomes

Ability to acquire and apply knowledge in the areas of Islamic finance for both localised setting and international environment.

Ability to demonstrate relevant expertise and skills to provide leadership in Islamic finance. Ability to engage in strategic and critical thinking with analytical, evaluative, and problem

solving skills when making business decisions. Ability to engage in effective cross-cultural communication skills and be sensitive to social

responsibility in a multicultural setting. Ability to articulate ethical issues in Islamic finance as well as to provide leadership in social

responsibility. Ability to lead and engage in lifelong learning at individual, group, and institutional levels. Ability to acquire creative and innovative ideas to initiate enterprising activities or projects.

ABOUT BRSBE

The Bank Rakyat School of Business and Entrepreneurship (BRSBE) is one of UNIRAZAK's unique founding schools, and is dedicated to providing quality education in entrepreneurial leadership in Malaysia. It was launched by YAB Dato' Sri Mohd Najib Tun Abdul Razak in December 2007.

BRSBE was formed with the view that entrepreneurial activity is one of the pillars of a strong and vibrant economy. Although big business is extremely vital for economic health and prosperity, a strong cadre of SMIs and SMEs is also essential to ensure a diverse economy and to provide the required support to big business companies and the community. BRSBE also recognises the fact that most wealth comes not from being employed, but by starting one's own business, and that great products and services begin with a single idea. The problem is that many aspiring entrepreneurs are not educated enough to know how to convert their ideas into working solutions and practical businesses.

UNIRAZAK recognised that it is imperative for Malaysia's future entrepreneurs to equip themselves with the proper tools and expertise for them to survive and flourish in today's modern competitive economic climate. Entrepreneurs today face greater challenges in starting, funding, managing and growing their enterprise ventures in the wake of a rapidly changing business environment. To maximise the success of our entrepreneurial leaders, UNIRAZAK established the Bank Rakyat School of Business & Entrepreneurship (BRSBE), with the support of Bank Rakyat Malaysia Berhad which contributed generously to the endowment fund.

In effect, the BRSBE provides skills and competencies that are integral to becoming a successful entrepreneur. To this end, it has collaborated with US-based Babson College which has been the leading business school in the field of entrepreneurship for the last 15 years. It is also partners with the Australian Graduate School of Entrepreneurship (AGSE).

At UNIRAZAK's BRSBE, entrepreneurs are developed and nurtured to identify opportunities and manage resources that result in wealth creation and/or value creation to the community. The programmes are tailored towards 'education for entrepreneurship' and designed to produce quality, efficient and effective entrepreneurs and intrapreneurs, from both an economic and social standpoint. Students are exposed to a variety of learning approaches provided by a team of well qualified and experienced academics and professionals in various areas of entrepreneurship, business and management-related fields.

Exclusive partners with the United States' best entrepreneurship school: UNIRAZAK is partners with Babson College USA, voted by U.S. News & World Report as #1 in entrepreneurship for 17 consecutive years; its entrepreneurship programme has also been voted #1 by the Financial Times and the Princeton Review.

UNIRAZAK gained this exclusive partnership via its entrepreneurship development programmes and models which, although developed separately from Babson's, were very similar. The undergraduate students will also have the opportunity to visit Babson College in the final year of their study, interact with fellow entrepreneurship students from various parts of the world, and learn from distinguished and highly esteemed Babson professors, entrepreneurs, corporate

entrepreneurs and industry professionals.

Partners with leading institutions that grant exemptions for various professional certifications: Additionally, UNIRAZAK is also partners with the Financial Planning Association of Malaysia (FPAM), the Islamic Banking and Finance Institute Malaysia (IBFIM) and the International Centre for Education in Islamic Finance (INCEIF), all prominent institutions endorsed by Bank Negara Malaysia. It is also partners with CPA Australia, and has signed Memorandums of Understanding (MOUs) with other institutions and professional bodies such as the Chartered Tax Institute of Malaysia (CTIM) and the Malaysian Association of Tax Accountants (MATA).

It offers variety of programs namely:

Bachelor of Accounting (Hons) accredited by CPA Australia

Objectives

Respond to the needs of the country for higher-level accountants, auditors and financial managers. Graduates of the programme generally will find placement in local and international CPA Australia's firms; industries firms and government entities.

Enable students to demonstrate competencies in the development, measurement, analysis, validation and communication of financial and other information.

Develop students with the relevant analytical and critical thinking, oral and written communication skills which are relevant to their field of study.

Expose students to the unique aspects of global accounting and business issues. Expose students with new developments in Information Technology relevant to prospective

position they are expected to assume in the world of work in the area of accounting, auditing and finance.

Expose students with activities that help them work in teams/groups. Provide the educational background for students to meet the educational requirements of

various accounting certification examinations. Ensure the curriculum meets the requirements of stakeholders and maintains its international

standards of the field, and contributes for the development of the profession. Promote faculty's or school's competency through professional development schemes so as to

help them compound their service to the community. 

Institutional Accreditation or Recognition :

Ministry of Education, New Zealand

Association to Advance Collegiate Schools of Business (AACSB International)

Association of MBAs (AMBA)

European Foundation for Management Development (EFMD-EQUIS)

 

The demand for experts in accounting and finance is at an all-time high in our Age of Globalisation. The individuals who will gain most from this are graduates with the professional knowledge and skills given by CPA Australia. UNIRAZAK meets this demand by offering the Bachelor of Accounting (Hons.) that requires the passing of the professional level segments of CPA Australia's CPA Programme in the final year. This programme qualifies the fresh graduate as an accounting and finance expert who is certified by an internationally recognised professional body.

Bachelor of Business Management (Entrepreneurship) (Hons)

Objectives

Exposing students to the real business venture experience. Shaping students creativity and leadership potential through classroom and actual business

venture activities. Enabling students to venture into business while undergoing their studies at Bank Rakyat

School of Entrepreneurship. Students will have a well balance attitude, values and philosophy in their life as extra activities

have been prepared specifically for them in building strong spiritual values as well as corporate values as a way of life. 

ENTREPRENEURSHIP, is an opportunity to gain exposure to the world of entrepreneurship through a holistic approach to education and training which will enable you to master the skills required to do business in Malaysia and globally. UNIRAZAK is the only university in Malaysia to offer entrepreneurship as an academic programme and which is also partners with Babson College, the #1 ranked school for entrepreneurship in the USA.

Bachelor of Business Administration (Islamic Financial Planning) (Hons)

Objective

to develop Financial Planners who are knowledgeable and competent in practicing Islamic principles in their field of work;

to develop Financial Planners who are able to comprehend the mechanisms in implementing Islamic disciplines in current scenario, in the areas of business and financial planning;

to develop Financial Planners who are competitive and are continuously acquiring knowledge through lifelong learning;

to produce Financial Executives who are capable of imparting information about Islamic banking and finance to a society with diversified cultures and customs; (this sentenced is being rephrased)

to produce Islamic Financial Planners who are professional and ethical in carrying out their duties, and who fulfill their responsibilities to the Creator, the country and its nation; and

to produce Financial Planners who think critically about their assessments and actions to enable them to overcome current issues pertaining to Islamic financial planning.

UNIRAZAK recognises the rising importance of Islamic Finance, which is projected to grow tremendously and become a major force in global economics. With this in mind, our curriculum is jointly developed by experts within academia and the financial industry. UNIRAZAK collaborates with the Financial Planning Association of Malaysia (FPAM) and the Islamic Banking and Finance Institute Malaysia (IBFIM), which are prominent institutions endorsed by Bank Negara Malaysia, to develop and conduct a cutting-edge Islamic Financial Planning academic programme that positions its graduates to take full advantage of this upcoming field.

Bachelor of Business Administration (Islamic Banking & Finance) (Hons)

Objective

to develop Financial Executives who are knowledgeable and competent in practicing Islamic principles in their field of work;

to develop Financial Executives who are able to comprehend the mechanisms in implementing Islamic disciplines in current scenario, in the areas of banking and finance;

to develop Financial Executives who are competitive and are continuously acquiring knowledge through lifelong learning;

to produce Financial Executives who are capable of delivering information about Islamic banking and finance to a society with diversified cultures and customs in ways that will ease the understanding of the subject;

to produce Financial Executives who are professional and ethical in carrying out their duties, and who fulfill their responsibilities to the Creator, the country and its nation; and

to produce Financial Executives who think critically about their assessments and actions to enable them to overcome current issues pertaining to Islamic banking and finance. 

UNIRAZAK recognises the rising importance of Islamic Banking and Finance, which is projected to grow tremendously and become a major force in global economics.

Bachelor of Business Administration (Insurance) (Hons)

Objective

To produce professional managers and leaders in the globalised insurance industry. To equip students with general business operational knowledge in addition to the specialized

knowledge of the principles and practices of insurance. The programme is designed so that students not only learn in the lecture room but also gain

practical knowledge and experience through projects and assignments in the field with professional insurance experts. 

UNIRAZAK's Bachelor of Business Administration (Insurance) (Hons) is an innovative study programme which aims to prepare those who aspire to be professional managers and leaders in the globalised insurance industry. The programme is designed through collaboration with relevant institutions and leading experts in the field. Graduates will be equipped with general business operational knowledge as well as the specialised knowledge of the principles and practices of insurance.

The insurance industry, which is dynamic and ever changing, offers graduates excellent career opportunities for challenging professional work, innovation, and creative contribution for the advancement of their organisations. A key feature of this programme is the specialised technical courses which are in line with local practices and international standards. The programme is distinctive in its flexibility, offering a range of elective insurance courses which allow students the option to specialise in either general or life insurance.

Bachelor of Taxation (Hons)

This is a programme that prepares to provide tax advice and management services to individuals and corporations. It includes instruction in tax law and regulations, tax record systems, individual and corporate income tax, tax planning, partnerships and fiduciary relationships, estates and trusts, property depreciation, capital gains and losses, dispositions, transfers, liquidity, valuation, and applications to specific tax problems.

ABOUT TARSOG

Graduates of TARSOG will complete their degree programme with internship stints intended to provide hands-on experience in managing and working in the public sector. Internship programmes will be developed in collaboration with public sector agencies and students will register after the completion of all required courses. 

Assoc. Prof. Dato' Mohd Ibrahim Hj. Abu Bakar, Dean of TARSOG says, "I can assure you that the study experience in TARSOG will be unique, enlightening, rewarding and enriching for everyone regardless of race, color and creed. Our programs have been specifically designed to produce a new breed of leaders, scholars, civil servants, private sector employees, economists and managers who are ready to face a challenging and competitive world in the future. Students will be nurtured to produce a new pool of competent, capable, knowledgeable and ethical human capital to assist the government and the industry in enhancing the global competitiveness of Malaysia. TARSOG will play a significant role in producing graduates who will be actively involved in nation building, possess a sense of citizenship, understand the importance of solidarity and values, are sensitive to diverse cultures and who strive to achieve the common good in this pluralistic society of ours. I am very enthusiastic about the future of TARSOG and the vision and mission it aspires to. Indeed there is no better time than now for you to join us, make your dreams a reality and create the future you have always wanted." 

In the course of developing its long term curriculum, TARSOG will also focus on the setting up of a resource centre that will culminate into a premier hub for governmental and public policy studies. The short-term plan will see TARSOG venturing into seminars, discourses and workshops on current issues pertinent to public policy and national development. This strategy would pave the way for TARSOG to link with potential customers and stakeholders and acquire their feedback to improve products and deliverables. These training events will also provide venues for experts in the related areas to meet while generating ideas for TARSOG. Prominent speakers and renowned experts making appearances in such events would not only benefit general participants but also provide forums for Universiti Tun Abdul Razak's students and academicians at large to update and immerse themselves in the most current topics and findings in the related fields. The ideas deliberated in these forums, discourses and round table discussions will be properly documented and published for the purpose of references for future research and policy making. 

Leadership: Leaders make a difference and accomplish great things by inspiring and motivating others. At TARSOG, they nurture and train you to become effective and efficient leaders with strong critical thinking and problem solving skills.

Government and Public Policy: In order to ensure that nation remains globally competitive they need to strengthen the public sector. In view of this TARSOG offers programmes that nurture and train students to become effective, ethical and efficient public sector personnel. 

Bachelor of Economics with 2 specialisations: TARSOG offers the Bachelor of Economics with 2 specialisations, namely International Trade and National Economic Management. It strives to produce competent graduates in economics with business acumen, analytical skills, global perspective, holistic personality, high level of employability and marketability to compete and work in the local and international environment. 

It offers variety of programs namely:

Bachelor of Arts (Leadership) (Hons)

Objective: To create effective and efficient managerial leaders in the public and private sectors.

To give students a deep, practical understanding of the relationship and differences between management and leadership.

To provide students with the skills and knowledge to lead, solve problems and make changes effectively.

To enhance students' interpersonal and communication skills to enable them to function effectively and efficiently and contribute to enhance the performance of the public and private organisations.

To enhance their understanding of cross-cultural management practices so that they can lead in multicultural settings and organisations.

To guide students in developing their skills in performing leadership roles. To provide adequate foundation work in subject areas that are fundamental to a liberal,

professionally-oriented education and to prepare for career objectives including graduate work. To ensure development of analytical and quantitative abilities and skills for defining and

solving problems relevant to the public sector.  

TARSOG's Bachelor of Arts (Leadership) (Hons.) enhances leadership skills to create a people-centred environment from which leaders and employees of organisations and their clients will benefit. For those who are working in the public and private sectors and looking forward to improve their leadership skills or working towards becoming managers, this programme can help them achieve their goals. The uniqueness of this programme lies in its comprehensive coverage of the theories and models of leadership and management and the use of the case method as part and parcel of the teaching techniques in connecting the students with the real world problems and solutions.

This programme will produce future leaders who possess noble personalities and are able to inspire others to change and transform themselves and their organisations from good to great. Students will gain learning experience that allows them to adapt themselves to the changing demands of the industry and the global environment as they will be imbues with

multidisciplinary knowledge and skills which will create in them an innovative, creative, critical and open mind.

TARSOG's Bachelor of Arts (Leadership) (Hons.) is a unique programme specifically designed for full-time students, and is a three-year programme by coursework. In the final semester, students will be required to undergo internships and research projects in recognised agencies or departments in the public, government and private sector which aims at integrating theory and practice and to improve their leadership, managerial and interpersonal skills. Students will also be involved in organising related activities namely field trips, guest lectures, community development events, annual dinners and talks and recreational activities during the duration of the programme. All these practical activities will develop the students' personalities, character, and managerial leadership qualities required for them to work effectively and efficiently in myriad organisations.

Bachelor of Arts (Government & Public Policy) (Hons)

Objectives

To provide an academic program with sufficient flexibility to meet both the needs of students without fixed career objective and the needs of those already in the public service who wish to enhance their skills or prepare themselves for career enhancement.

To provide adequate foundation work in subject areas that are fundamental to a liberal, professionally-oriented education and to prepare for career objectives including graduate work.

To enhance understanding of economic, legal, political, and governmental institutions, systems and processes pertinent to the progress and development of the public sector.

To ensure development of analytical and quantitative abilities and skills for defining and solving problems relevant to the public sector.

To develop interpersonal abilities and skills to be able to function effectively and efficiently in order to enhance the performance of the public sector.

To provide understanding of human behavior, i.e. individual, group and organisational, including the development of abilities and skills for analyzing and coping with behavioral situations in the public sector.

TARSOG's Bachelor of Arts (Government & Public Policy) (Hons.) is a holistic and integrated programme designed to meet the demands of the public sector in terms of knowledgeable and highly skilled human capital that is capable of managing and leading organisations in the competitive global environment. This programme provides sufficient flexibility to meet both the needs of students without fixed career objectives and the needs of those already in the public service who wish to enhance their skills or prepare themselves for career enhancement. Students will be provided with a comprehensive understanding of economic, legal, political, and governmental institutions, systems, and processes pertinent to the progress and development of the public sector. One of its major objectives is to develop interpersonal abilities and skills among public administrators to be able to function effectively and efficiently in order to enhance the performance of the public sector. 

Bachelor of Economics (Hons)

Objective

The Bachelor of Economics (Hons.) is a holistic and integrated programme designed to achieve all rounded students who are capable of integrating theory, skills, experiences and transform into good analysis skills.

TARSOG's Bachelor of Economics (Hons.) is designed to provide a specialised academic programme due to the presence of market demand for academic, business, government economists as well as economic graduates who are prepared for managerial positions at the local and international levels. 

This programme combines economics with subjects related to government and public policy. The increasing involvement of private sector organisations in public service delivery makes a thorough understanding of how government operates at different levels an essential element of economics. 

This programme provides a particularly strong combination between economics, international trade and the process of government which is central to the dynamism and challenges of the modern world. The programme will also develop public administrators who are able to understand economic concepts, principles and theories, analyse them in the context of the dynamic economic, social and political environment and challenges, and apply them in the formulation of viable economic policies to strengthen the nation's economy. It strives to produce competent graduates in economics with business acumen, analytical skills, global perspectives, holistic personalities, high levels of employability, and marketability to compete and work in the local and international environment. It offers students the opportunity to choose a plan of study consistent with their interests, abilities, and career aspirations. 

ABOUT CFSBusiness Administration Foundation Programme is designed to prepare students for:

Bachelor of Business Management (Hons) Entrepreneurship lead faculty trained by BABSON College (US)

Bachelor of Accounting (Hons) accredited by CPA Australia

Bachelor of Taxation (Hons) in collaboration with IRBM

Bachelor of Business Administration (Hons) Insurance accredited by CII (UK)

Bachelor of Business Administration (Hons) Islamic Banking and Finance in collaboration with INCEIF

Bachelor of Business Administration (Hons) Islamic Financial Planning in collaboration with FPAM and IBFIM

Humanities and Social Sciences Foundation Programme is designed to prepare students for:

Bachelor of Arts (Government and Public Policy) (Hons)

Bachelor of Economics (Hons)

Bachelor of Arts (Leadership) (Hons)

Courses offered in these foundation programmes will be conducted by dedicated and experienced academic staff that will continuously motivate and inspire the students to become excellent academic performers.

This is in line with the university's intention to provide students who are new in the university life with the necessary skills and knowledge. These include interpersonal and communication skills as well as analytical and quantitative abilities to enable students to work effectively in a team for group assignments and related activities.

Foundation Programme in Business Administration

Programme Aims

To prepare students with a sound basis for progression to the undergraduate business programmes in UNIRAZAK.

To produce students with basic knowledge and analytical skills in business management. To produce students who are equipped with adequate soft skills To produce students who have morals, values and ethics.

Programme Learning Outcomes

Acquire fundamental knowledge in business management. Demonstrate English language and study skills for undergraduate studies. Articulate and present ideas orally and in writing to a given audience. Engage in lifelong learning and skills development. Demonstrate morals, values and ethics when performing duties.

The program is the foundation for the Business Administration Bachelor Degree. Graduates of this programme are expected to pursue their bachelor degree in Entrepreneurship, Islamic Banking, Islamic Financial Planning, Accounting, Insurance or Taxation. This programme is specifically designed for full-time students. Students with only SPM or 'O' level or similar qualifications are required to complete 50 credit hours of the Foundation Programme for Business Administration.

This Foundation programme offers courses which provide students with basic skills such as Practical and Social skills, Ethics, Professionalism and Humanities, Communication, Leadership and Team skills, Scientific Methods, Critical Thinking and Problem Solving skills, Lifelong Learning and Information Management, Entrepreneurship and Managerial skills. 

Foundation for Humanities & Social Sciences

Objective

The Foundation for Humanities and Social Sciences is a holistic and integrated programme designed to achieve the following objectives :

To provide students with adequate foundation work in subject areas that are fundamental to progress into the degree programmes offered by Tun Abdul Razak School of Government (TARSOG).

To enhance students' understanding of social sciences and how individual behavior are formed and later affects society and organizations which will assist them in pursuing their degree programmes in leadership, economics and public administration and policy.

To provide students who are new in the university life with the necessary skills and knowledge to enable them to manage their time and their academic activities in an effective manner.

To enhance students' interpersonal and communication skills to enable them to function effectively and efficiently.

To provide students with basic analytical and quantitative abilities and skills to prepare for more rigorous research in the degree programmes.

To enable students to work effectively in a team to assist them in group projects and study groups.

This is a one-year programme designed to prepare students for the Bachelor of Arts (Government and Public Policy) (Hons), Bachelor of Arts (Leadership) (Hons) and Bachelor of Economics (Hons) offered by Razak School of Government. It offers courses which provide the students with basic skills, competencies and knowledge in English Language, Learning Skills, General Studies, Mathematics, Statistics, Economics, Entrepreneurship, Sociology, Psychology, Management and PC applications.

ABOUT CEEThe Centre for Executive Education (CEE) of Universiti Tun Abdul Razak (UNIRAZAK) is set up as a way to realise our mission to become the centre of excellence for human capital development through executive development programmes and services. 

They aim to provide necessary knowledge and technical skills for the emerging entrepreneurs and management personnel to pursue a successful career as a manager in not only well-

established corporations but also Small & Medium Enterprises (SMEs) as well. The goal is to improve the overall quality of executives' management performance by focusing on three core areas of today's competitive environment: Innovation, Leadership and Entrepreneurship. The programme content gives greater emphasis on practical orientations of the current business world consistent with the industry norms and practices. They stress upon integrated learning process linkage theories with industrial practical approaches. The main objective is to enhance participants' critical thinking capability and problem solving skills and therefore achieving the integrative learning advantages. 

The areas of specialization are as follows:

Managerial/Executive/Entrepreneurial Programmes

Driving Service Quality & Operational Excellence

Lifestyle Learning

Global Master Degree Programmes

Innovation Development Programme

Innovation in products and services, processes and even in business models can be the ultimate lifeblood of new value creation in organizations. By examining both the principles and numerous examples of innovation management and development, executives will be able to develop proposals for improving the innovativeness of their organizations. They will acquire the knowledge required to champion the innovation capability development and application. The programme will thoroughly examine the key aspects involved in taking a company up the innovation curve.

Leadership Management Programme

Caliph of the Next Millenium is planned to develop and promote the right leadership for the 21st century. The primary objective is to provide human capital development through executive training modules for emerging economies. This programme is called 'The Caliph' which reflect the high spiritual and patriotic values that will be ingrained in rising leaders.

Entrepreneurship Development Programme

Social entrepreneurship is a phenomenon that has captivated the public, the media, activists, philanthropists, and social change agents alike. Around the world, social entrepreneurs are revolutionizing our approaches to problems like education, the environment, poverty, healthcare, and social justice. The Executive Program in Social Entrepreneurship is a ground-breaking new program tailored to the needs and challenges facing successful social entrepreneurs. The curriculum is tailored to help participants take enterprises and innovative models to the next level by refining their innovations and leveraging their impact. While grounded in a broad general management foundation, the Executive Program in Social Entrepreneurship is distinctive in the cutting edge topics addressed, including: tapping the social capital market, balancing social and economic value, blending nonprofit and for-profit legal forms, sustaining innovation, leveraging social innovations through technology; and creating effective cross-sector partnerships.

The Entrepreneurship Mindset Series

The Entrepreneurial Mindset and Team Resources programme is specifically designed to explore the mindset of successful entrepreneurs and how they transform realized opportunities into successful business ventures. In addition to examining the workings of the entrepreneurial mind, the participants would also be exposed on how to build a venture team and the importance of building and maintaining a strong team. Sources of start-up funding and the survival of the new venture before it is able to reach cash flow breakeven would also be discussed.

Management Development Programme

This Strategic Marketing Management programme examines the elements of marketing strategy, such as market-focused culture, customer and competitor analysis, value delivery, channel design, pricing, relationship management, brand management, sales, and marketing communication. This 2-day programme integrates these core elements to create a cohesive marketing plan within the context of an effective overall business strategy.

Outdoor Learning Programme

The course is especially suited for the adventurous would-be sociologist, scientist, economist, anthropologist, and sports science practitioner among others. If you are keen to develop your understanding of the rainforest in Malaysia Borneo, keen to learn about the culture of the locals and go on an adventure, this course is specially suited for you. Learn to set traps for your survival and identify edible plants for sustenance and medicinal value.

Lifestyle Learning Programme

STEP (Successful Transgenerational Entrepreneurship Practices) is a global research project exploring entrepreneurship in the context of the family. With over 40 top-tier partner institutions in Latin America, Europe, Asia Pacific and North America. The STEP Projects is developing an in-depth stream of data, articles and case reports around the concept of transgenerational entrepreneurship.

In our research thus far, we have found that many family businesses do not survive through the 3rd generation. This phenomena is also prevalent in many countries but many others have shown to be even stronger as they maneuver towards their 4th and 5th generation. How do companies such as the Lee Kum Kee family (5th generation), the Deague family (into its th generation) and the Yamamoto family (9th generation), to name a few, survive this long and are still going strong?

Family Business Management Series

Corporate Management Development Series

ABOUT CEL

The Centre for English Language (CEL) is one of the leading English centres in the country. The Centre provides high quality English language programmes and services not just to students, but also to working adults and professionals.

As a Centre that embraces professionalism, innovation and creativity in the delivery of all its programmes and services, CEL takes pride of being an authorised centre for Cambridge English Language Assessment, an affiliation that affirms its commitment to quality.

CEL is also an Institutional Accreditation Centre for Direct English. Direct English is part of the world-renowned language training provider, the Linguaphone Group, UK.

CEL has an impressive track record of providing high quality corporate training programmes to multinationals and corporations through a programme known as 'Special Programme for English Enhancement and Development' or SPEED.

Some of CEL's major corporate clients include the following highly esteemed organisations:

CIMB Group

Bank Rakyat

EXIM Bank

Schlumberger

SME Bank

Jambatan Kedua Sdn Bhd

Human Rights Commission of Malaysia (SUHAKAM)

OUR VISION

We aspire to be recognised internationally as a leader in the provision of English language programmes and services

 

OUR MISSION

We endeavour to embrace professionalism, innovation and creativity in the delivery of our English language programmes and services.

 

CORE VALUES

C - Commitment to excellence in our pursuits E - Effective engagement with our stakeholders L - Leadership with integrity as our thrust 

It offers variety of programs namely:

INTENSIVE ENGLISH PROGRAMME: Intensive English Programme (IEP) prepares students for academic success, both in English-language proficiency and socio-cultural awareness. The programme focuses on improving students' listening, speaking, reading and writing skills through an integrated approach that develops students' fluency in English. The programme immerses students in an environment in which they are given optimal opportunity to use the language in lessons that are both integrated and communicative. The programme brings the learner progressively through six levels of proficiency.

IELTS PREPARATION CLASS

ELTS Preparation Class (IPC) is a comprehensive 50-hour programme that prepares students whose proficiency is at Intermediate and above, with the necessary skills and strategies to successfully handle the reading, writing, speaking and listening components in IELTS. The programme covers all the skills needed to do well in the test, namely:,

Vocabulary enhancement strategies for writing and speaking Speaking strategies to improve fluency and confidence Sentence construction skills Grammar for writing and speaking Specific strategies in tackling all the types of questions in the reading section of the test Writing skills and format specific to the requirements of the two writing tasks in the test Specific strategies in dealing with all the different types of listening questions in all the four

listening sections in the test Speaking skills and strategies that will help develop fluency and confidence in all the three

parts of the speaking test Time management skills in completing the questions within the stipulated time limit in all the

four components of reading, writing, speaking and listening

IELTS PREPARATION WORKSHOP

IELTS Preparation Workshop (IPW) is designed to prepare Upper Intermediate and Advanced students with specific skills and strategies to successfully deal with the four components of IELTS within the shortest possible duration. In this workshop, students will be taught:

Specific strategies in tackling all the types of questions in the reading section of the test Writing skills and format specific to the requirements of the two writing tasks in the test Specific strategies in dealing with all the different types of listening questions in all the four

listening sections in the test Speaking skills and strategies that will help develop fluency and confidence in all the three

parts of the speaking test Time management skills in completing the questions within the stipulated time limit in all the

four components of reading, writing, speaking and listening

ENGLISH IMMERSION PROGRAMME

English Immersion Programme (EIP) is designed for students wishing to learn English and be involved in a range of cultural, social and recreational activities. This programme offers students the great opportunity to learn English and experience Malaysia at the same time. Students will have face-to-face English classes with our instructors from Monday to Thursday with excursions on Friday and a full day excursion each Saturday. Students are given the Sunday off to do their own activities.

To enroll in EIP, students must also first sit for the placement test to determine their proficiency level in order for our instructors to know their students better. Unlike IEP, EIP follows a General English curriculum that has a heavy focus on listening and speaking, with light reading and writing tasks. The ultimate goal of EIP is to enable students to communicate fluently and confidently at the end of the programme. Fun and interactive activities would form the core of language learning in the classroom with role-plays, presentations, communicative language games and the like.

ENGLISH FOR PROFESSIONAL COMMUNICATION

English for Professional Communication (EPC) aims to prepare learners to carry out a wide range of work-related tasks and deal with complex social and professional situations in English. The programme brings learners progressively through communication themes immersed in focused, fun and engaging activities that simulate real communicative situations.

Upon completion of the programme, the learners are expected to be able to:

Develop a high level of proficiency in English in both formal and informal situations Acquire efficient communication strategies in oral and written contexts Gain confidence to work and grow in a professional English-speaking environment

Fluency in English has become increasingly essential in the workplace. This will not only facilitate a more efficient communication among the people in an organization but it will also broaden one's vision and outlook of their careers.

PROFESSIONAL ENGLISH FOR MANAGERS AND EXECUTIVES

Professional English for Managers and Executives (PEME) provides business English training to managers and executives of all levels in order for them to compete in today's global market where fluency in English is mandatory. Whether you are a manager moving up the corporate ladder or an executive preparing for career advancement, PEME offers you targeted business English training necessary for such purposes. PEME also includes instruction in the four language skills i.e. Listening, Speaking, Reading and Writing, besides equipping you with powerful vocabulary and strong grammar.

The core components of the programme include English Training for:

Powerful Presentations Meetings and Discussions Business Correspondence Business Writing

Negotiation and Persuasion Skills Cross-Cultural Communications English Language Review

Through participant-centered, interactive training, participants learn to communicate and lead effectively in English. By increasing your confidence, competence and fluency, you will expand your power to do business in English in all situations.

PROFESSIONAL ENGLISH FOR ENTREPRENEURS

Professional English for Entrepreneurs (PEE) is designed for current and soon-to-be entrepreneurs who need to acquire language and communication skills to seize any business opportunities that come his/her way. 

The programme helps develops the language and communication skills necessary for one to implement their business plan. 

Through the language and communication skills acquired, the participants' perspective on the subject of entrepreneurship will also be further enhanced.

PEE also includes instruction in the four language skills i.e. Listening, Speaking, Reading and Writing, besides equipping you with powerful vocabulary and strong grammar.

The core components of the programme include English Training for:

Pitching of Business Ideas Understanding Business Operations Business Correspondence Meetings and Discussions Business Presentations Cross-Cultural Communications English Language Review

Through participant-centered, interactive training, participants learn to build their confidence, competence and fluency to a level that is vital for their business sustainability and growth.

SPECIAL PROGRAMME FOR ENGLISH ENHANCEMENT AND DEVELOPMENT (SPEED)

SPEED is a customized programme for the personnel of any corporations/organisations who seek to enhance their English proficiency level or to develop further their ability to use English more competently and professionally.

The contents of SPEED are based on the specific needs and the desired learning outcomes of individual corporations/organisations.

Learnings: At Unirazak, we learnt the scope of family businesses in Malaysia, the challenges and threats to the business, the new opportunities, trends of business growth and techniques of business.

Malaysian Batik

Malaysian Batik is batik textile art of Malaysia, especially on the east coast of Malaysia (Kelantan, Terengganu and Pahang). The most popular motifs are leaves and flowers. Malaysian batik depicting humans or animals are rare because Islam norms forbid animal images as decoration. However, the butterfly theme is a common exception. The Malaysian batik is also famous for its geometrical designs, such as spirals. The method of Malaysian batik making is also quite different from those of Indonesian Javanese batik, the pattern is larger and simpler, it seldom or never uses canting to create intricate patterns and rely heavily on brush painting method to apply colours on fabrics. The colours also tend to be lighter and more vibrant than deep coloured Javanese batik.

In line with the Malaysia concept, the Malaysian government is now endorsing Malaysian batik as a national dress to every level of the general population, by having local designers to create new batik designs which reflect the Malaysia idea.

Learnings: I learnt the uniqueness of an art I had never seen before, the beauty and technique with which man made art is done in such a delicate manner and complete perfection. The method in which they ensure minimal error in the whole process and ensure that the work is done as quickly as possible.

About Royal Selangor:

Today, the brand has grown from a cottage industry to a global brand. This fourth generation family business has employees spanning the globe, from Kuala Lumpur and Singapore to Shanghai, London, Toronto, Melbourne, Hong Kong and Tokyo.

With over 250 skilled craftspeople and a 40 strong in house design team, we have expanded the uses of pewter, exploring its many possibilities from children’s gifts and wine accessories to personal accessories such as cufflinks and flashdrives. Since 1885, our designers and craftsmen have expressed their love and understanding of the material by continuously pushing the envelope in pewter design while staying true to our heritage of craftsmanship. Our collection is further augmented by special designs by international designers such as Erik Magnussen from Denmark and Freeman Lau from Hong Kong. Royal Selangor is also recognized for creating customized designs. Leading luxury company LVMH commissioned Royal Selangor to produce champagne accessories for brands such as Veuve Clicquot Ponsardin, Dom Perignon and Krug. In the sports arena, we are proud to have created spectacular trophies for the Formula One races in Malaysia, Singapore and China, Shanghai ATP 1000 Masters and the Sime Darby LPGA Malaysia Golf Tournament.

Today, the Royal Selangor group is diversified enterprise. Complementing its pewter brand are two luxury names – fine jewelry brand, Selberan and 350 year old sterling silver brand, Comyns.Royal Selangor has grown from a small family-run business to one of the best known pewter brands. It is little wonder that it has played host to several prominent figures, which include former US President Bill Clinton, lifestyle guru Martha Stewart, actor Mel Gibson and Managing Director of International Monetary Fund Christine Lagarde.About Pewter: Pewter is an alloy composed primarily of tin. The world’s fourth most precious metal after platinum, gold and silver, it becomes pewter with the addition of small amounts of antimony and copper. Royal Selangor pewter consists of 92% to 97% tin, with a small proportion of copper and antimony added to strengthen the alloy-the highest international standard for pewter. Al tableware products produced are food safe as Royal Selangor pewter is lead free. Pewter’s unique characteristics, its low melting point and relative softness, makes it ideal for craftsmen and designers to work with. Loved for its versatility and feel, it can be fashioned in a variety of finishes- a traditional soft satin lustre, a dazzling brilliance that rivals silver or a subdued ‘antique’ finish. Royal Selangor produces high quality cast pewter, which is heavier and stronger than spun pewter. When struck gently, it produces a resonant sound.

Learnings: We were given a chance to make our own bowl. The perfection with which these artists work. They eye for delicate perfection is something that can leave you awestruck.

The Mud show at Malaysia:

It all began in 1880 during the mining boom. The glint of tin promised riches and attracted an influx of pioneers from across the Asian region to the muddy junction of the two rivers, Sungai Lumpur (now Sungai Gombak) and Sungai Kelang. We meet Mamat, Meng and Muthiah, three friends who came to this frontier town of Kuala Lumpur in search of opportunities and a new life. Through their journey we encounter a host of colourful characters, each with their own enduring personalities and stories. Together these characters and stories form the cultural mosaic of what we all now know as modern Kuala Lumpur.

Act 1Three friends gather in the town marketplace, and over a glass of tea, share their hopes and dreams for the future. A chance meeting with a businessman presents them with promises of wealth and prosperity. Will they pursue this once in a lifetime opportunity or forge their own path instead?

Act 2Meng now tries his hand as a miner in the dangerous tin mines of Ampang.  We reconnect with Mamat and our marketplace characters during the joyful cacophony of a celebration to welcome the birth of Mamat’s child. Meanwhile Muthiah finds solace and spiritual guidance in a nearby temple.

Act 3

The people of Kuala Lumpur are at the mercy of the elements as a fire breaks out and threatens to engulf the thatch and wooden town. A sudden downpour offers temporary relief but for how long?

Act 4The great flood washes away what is left of Kuala Lumpur. Has the ordeal changed them or made these pioneers of Kuala Lumpur more resilient? The city is rebuilt, stronger but still retaining some semblance of its humble roots. The final scene at a tea stall brings us back full circle. What does the future hold for these three friends?

Concept: When the opportunity arrived for them to pitch an idea to the Kuala Lumpur City Hall for a new culture-based show to be staged at Panggung Bandaraya, they were beyond excited. At one point or another, they have built their careers around this theatre. The opportunity to bring new life to Panggung Bandaraya was something they could not take lightly. The original brief was to create a show that will be performed daily, for local theatre audiences as well as foreign visitors to the city.They took this brief from City Hall and enhanced it with what they do best – a memorable musical. Enfiniti Vision Media, as creative content producers, did not want to create just any cultural show, they wanted the pitch to stand out and be one-of-its-kind. They wanted to celebrate the people of Kuala Lumpur and create something that they could be proud of. This is after all ‘our’ story and everyone who has ever called KL home is part of that history. Hence:

MUD: The Story of Kuala Lumpur

The vibrant cultural musical show was born. They believe, what won them over was how they retained the original brief and treated it with theatrical magic, a breathtaking sensory feast, and deep in the heart of it: a Malaysian story with a strong emotional connection to the people of yesterday, today, and tomorrow.The concept of this show started with a simple word: ‘lumpur’. A Malay word that means ‘mud’. From this, they centered the research on the origin of ‘mud’ itself – the convergence of two rivers (Gombak River and Klang River) where Kuala Lumpur began. They discovered how these rivers gave life to the development of the surrounding area. They knew that Gombak River was then named Lumpur River. However, as they walked in the area during our research, they realized that major buildings in the area were not only built around the same time; it also shared similarities in design and material.In 1881, following a fire and later flood destroying a major part of Kuala Lumpur, Frank Swettenham, the new British Resident, decreed in 1882 that the rebuilding of Kuala Lumpur was to only use tiled roof and bricks. A new area was opened to manufacture bricks nearby to support the demand – an area now known as Brickfields. With all this information on our table, they sifted through it all and came to this discovery: ‘mud’ left behind from the disasters of 1881 would have dried as hard as bricks, therefore “from mud this town began, and from mud did it rise again”.

Excited by this connection, they then looked at the people who populated this city and the challenges they faced during this period in history. Kuala Lumpur was a melting pot for immigrants from all around the region. It became clear to us that we needed to humanize these

findings by honoring the faces and lives of the people that was at the beginning of Kuala Lumpur’s future.It was a full circle with us. The history of yesterday led to the history of today. By looking into the past, we discovered what transformed Kuala Lumpur into the vibrant and diverse metropolitan it is today. They reflected on the history of our forefathers, the landscape of the town along with its architecture, culture, and nature. The deeper we looked, the more we discovered. There were histories that they did not even know about. And as they combined these elements, they realized that they had a deeper appreciation for Kuala Lumpur by understanding the foundation of this city.

Learnings: They gave us a brief idea about the history of Malaysia. About how the whole place actually came into existence. They gave us a better insight to the whole Malaysian culture and its past. How a city recreated itself from nothingness.

Massimo: The Italian Baker, it’s a collaboration of Wilmar and Adani Fortune Oil group

Massimo’s animal feed milling:

Initial Capacity-10000MT of feeds per yearCurrent capacity-42000MT of feeds per month

Available in mash, crumble and pellet forms

The product are categorized into: Broiler feeds Poultry feeds Duck feeds Ruminant feeds Quail feeds Rabbit feeds

Live stock farming:The layer farms in Trong, Perak is sited within a 222 hectares oil palm plantation.The large tract of buffer land enables FFM Farms to practice bio security effectively and enabling healthy layer birds to be reared in isolation.The premium eggs produced are packed in 30’s with sizes ranging from large, medium to small.Sold as ‘Antibiotic- Free’ & Vitamin E enriched eggs under the ‘Seri Murni’ brand.

Flour Milling:Products for the domestic Market include:

Wheat flour: bread, noodles, biscuits, cakes all purpose Specialty wheat flour products: semolina, whole meal, high ratio, whole wheat Other wheat specialty products- wheat bran, wheat pollard & wheat germ Improvers and premixes- break, cakes

The current milling capacity is 2550 MT per day in Malaysia.FFM Group has flour-milling interests in:

Vietnam Flour Mill: 550MT per day milling capacity Kerry Flour Mill: 400MT per day milling capacity Pundi Kencana: 2000MT per day milling capacity 9 others in China: 14,950MT per day milling capacity

Food Processing:The products are marketed under the Group’s ‘Marina’ as the well-established ‘Seri Murni’ brand.

Possess GMP, HACCP and ISO 22000 Food Safety Management System.

Located at Pulau Indah, Klang the plant has an initial output capacity of 250MT of packed frozen foods per month.

Agency Products:Kart Food-frozen roti canai, paratha, samosa, spring roll, pau, curry puff, donut and pizza.

Consumer Products Marketing:V-Soy/Vitamilk-Soyabean milkOrang Kampung- herbal energy drinksS&P herbal soup spices/coconut & cream powder Snow brand- infant formula & growing up milk powder

FMSB’S external agency product portfolio: Johnson & Johnson- baby care/ personal care Clorox- liquid beach Bluebell-household care and floor care Glad- wraps/bags

Consumer Products Distribution FFM Marketing Sdn Bhd (FMSB), a wholly-owned subsidiary of FFM Berhad started operation to manage the entire sales & marketing responsibilities of the Group. With a wide range of in-house fast-moving consumer products. FMSB took on other external brands to complement her own.

On environmental, safety and health policy

The Italian Baker Sdn Bhd is committed to maintain sustainable environmental operational practices and to ensure all employees have a safe and healthy working environment. They

comply with all applicable environmental, safety and health laws and regulations in the country. All possible measures to protect the environmental and prevent job related injuries and illness.

With the formation of FFM Farms Sdn. Bhd, FFM diversified downstream into broiler breeder farming and layer farming in 1993.

Learnings: This was a very beneficial visit for us as students as it gave us a better insight of the whole over all management process. About how the entire production process can take place in a systematic manner. The line of manufacture. The entire system from gathering raw materials to final product generation. The variety of products offered. We got a better idea about inventory forecast and management, achieving sales target etc.

Charcoal Bamboo factory:We visited the bamboo factory at Shanghai where we saw a wide range of products made out of bamboo ranging from soaps, charcoal, clothes, towels, inner wears etc. It was made with utmost creativity and minimal wastage of resources.

Learnings: This was a very good example of how a wide range of products can be made from a very basic material. A perfect example of optimum utilization of sources.

The Indian Association, Shanghai:We also got an opportunity to meet with the people of the the Indian Association, Shanghai. Amongst them were

Prakash Menon: CEO NIIT China

Raj Khosla: CEO Axis Bank

Sachin Seghal: Leading Entrepreneur

Mukesh Sharma: Head Tech Mahindra, China

Lavina Garodia: Leading business women

Amit Waikar: President Indian Association

The mighty tidal wave of progress in China is pulling in people from all over the world. Indians who have from times immemorial shown sturdy migrant tendencies - and are actually all over the world - are arriving daily in a steady stream at the glittering port of Shanghai. And with them are coming not only the amazing management, engineering, accounting, market research and entrepreneurial skills but also the rich colors of Indian heritage, culture and music from which they cannot be separated.

Indian Association in Shanghai, working under the auspices and patronage of the Consulate General of India, formally came into being in 2006 when the original two Indian organizations- SHILA (Shanghai Indian Ladies Association) and SHIBA (Shanghai Indian Business men

Association) - united to work under the same banner. It was a landmark occasion and every one celebrated this perfect union which was to greatly energize the Indian community. 

Their yearly charity events have evolved into being calendar events on the Shanghai social scene. Who can forget the wonderful response we got for programs Passage to India, Namaste from India and Bollywood Dreamz, followed by the frenzy generated by the Usha Uthup Nite. The success story written with these shows culminated into an evening last year on the occasion of Diwali when top notch artists of international stature like the Colonial Cousins were amongst us to perform. Their ambition is to keep up this wonderful work and bring more Indian artists and simply get Shanghai rocking!! 

Smaller events like Navratri and Dandiya parties, Chat parties on river cruises, etc continue to lend themselves to making Indians feel closer to their homeland. 

Business events organized periodically have helped to provide value addition and achieve financial objectives for the Indian conglomerate present in Shanghai. Be it a talk by Professor Yang which provided an excellent prelude to the Indo-China talk on Business collaboration or an Insurance Seminar with guest speakers from Jeevan Beema Nigam (LIC), AIG, Abacare or a visit by dignitaries such as Deputy Chief Minister Mr. R.R. Patil or Justice Sirpurkar, Indian Associations has tried to cover as much ground as possible to cater to a gamut of interests of the Indians residing in Shanghai. 

Sporting events which have been organized have featured a wide variety of activities involving all age groups. Cricket, tennis, badminton and table tennis tournaments are held periodically providing sports enthusiasts a chance to compete and hone their skills on the course in a spirit of camaraderie and friendly rivalry. Their members have trained for and run the Shanghai Marathon for a few years.

Learnings: this interaction proved out to be very helpful as it helped us in networking. Getting an idea of how we can have a better foot hold on the business in the country.