SME Growth Hack - Real World Growth Hacking
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Transcript of SME Growth Hack - Real World Growth Hacking
Growth HackingA Real World introduction
By @LouisSayers
Growth Hacking Defined
GrowthUser Acquisition
User Activation
Retention
HackingIngenious Hacker (creative, inventive think “life hacker”)
Software Hacker (combining various technologies)
Illegal Hacker (breaking the rules, exploiting holes)
Neil Patel, Bronson Taylorhttp://www.quicksprout.com/the-definitive-guide-to-
growth-hacking-chapter-1/
- Marketing Bot - Ebay charity bidding (http://www.amazon.co.uk/The-Paypal-Wars-Battles-Planet/dp/
1936488590)
- Paid Referrals ($10 for new customer, $10 Referral)
- AutoLink
CraigslistSpam
http://davegooden.com/2011/05/how-airbnb-became-a-billion-dollar-company/
CraigslistSpam
Listings
http://www.quora.com/Airbnb/How-does-Airbnb-automatically-post-on-Craigslist
CraigslistSpam
Listings
CraigslistSpam
Listings
Craigslist
Social Media integration
Craigslist
Social Media integration
Craigslist
Social Media integration
Craigslist
Social Media integration
Craigslist
Social Media integration
bit.ly/15v4dva
Craigslist
Social Media integration
Referrals
Re-engagement
Craigslist
Social Media integration
Referrals
Re-engagement
PaidSearch Engine MarketingDaily ad budget: $16,698Keywords: 94,287
http://www.keywordspy.com/research/search.aspx?q=airbnb.com&tab=domain-overview
Leverage Platforms
Where do your users hang out?
Identify Influencers
Partners
Tracking
Your Goal
Where is your time best spent?
Optimise
Landing Pages Consistent messaging
Simplify
Split test
Reduce Friction
Increase Engagement
Scale
The Growth Hacking Dream:
A Self-Perpetuating Marketing Machine
Scale
AutomateAcquisition
On-boarding
Referrals
Re-engagement
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LouisSayers.com
@LouisSayers