TNT social media guidelines

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Guidelines

Guideline noun /ˈgaɪd.laɪn/

“principles put forward to set standards or 

determine a course of action”Collins English Dictionary 

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A common perspective

Kevin Colvin

Social Media as a threat both for employer and employees

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That results in…

1. Web-care team to monitor employees activities

2. DON’T…

3. No employees engagement

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Where do you draw a line?

It is difficult to define: ON vs OFF work time Off-topics Official vs unofficial

Are we allowed to say to our employees what to do and what not to do out of work hours?

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Introduction to a different perspective

Guideline noun /ˈgaɪd.laɪn/

“information intended to advise people on how something should be done”

Cambridge Dictionary 

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TNT employees online

120 profiles/groups with “TNT” in the title on: LinkedIn, Facebook, YouTube, Flickr, Twitter, Wikipedia

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They are donating their free time to the company

just because they are passionate about it

Can you quantify this value?

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Can you control it?

NOmaybe yes but at which price?

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Why would you control it?

Control VS Monitoring

Policy VS Advising

Censor VSCreating awareness

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Principle

Treat people like children and they will behave like children

Treat them with respect and they may well surprise you.

1. Encourage the use of social media

2. Help employees in recognizing the pitfalls

3. Make them aware of the unforeseen consequences

4. Guide them in interacting online in the best way

5. Ask their help to leverage TNT’s reputation online

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The document

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Table of contents

1 Introduction to social media

Social media is good for your social/working life; let us help you

2 The basics Be aware of the basic principles when you are talking about TNT online

3 Dos and donts A visual summary of the best way to enjoy social media

4 How to react to posts about TNT

Help us in leveraging TNT’s reputation online

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Incidents?

Actions taken:

1. Assessed potential impact: visibility, number of members, seriousness of the issue

2. Contacted the employee (in case of no answer contact the employee’s HR account)

3. Asked to take care of the issue: edit/remove the content + explaining the potential negative impact on TNT’s reputation

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Reactions

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Reactions

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Reactions

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A piece of advice

1. Connect your guidelines to your existing code of conduct

2. Make them easy

3. Get connected to your employees where they are

4. Don’t be scared

5. Use the “power of many”

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Feel free to use them

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Thanks

Cecilia ScolaroOnline Communications SpecialistCorporate RelationsM : +31 62 269 8081cecilia.scolaro@tnt.com

Linkedin: http://www.linkedin.com/in/ceciliascolaroTwitter: http://twitter.com/onlyceciliaSkype: onlycecilia Delicious: http://delicious.com/onlyceciliaFriendFeed: http://friendfeed.com/onlycecilia …and many others