SMB Seattle - Yes We Can Measure Social Media

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300%

400%

500%

Optimum Content Score Relative to CompetitorsThe Percent Difference Between Each Business Unit's Average Optimum Content Score and the

Average Optimum Content Score of Tracked Competitors for each Business Unit

Patriot (Korea)

-100%

0%

100%

200%

300%

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

2007 2008

% D

iffe

ren

ce SAS

IDS

IIS

MSDIB

FBX-T

ALR-67(V)3

DDG-1000 MSE

APG-79, APG63

AESA for F-15E,

VIIRS delays

Glory APS and VIIRS vs.

ASAT, Patriot

ERGM cancellation

RISS, GBS

MALD,

APG-63 (v3)

NPOESS; BOE B-52 jammer

RIS JPL

0.50

0.60

0.70

0.80

0.90

Optimum Content Score by Company

Client

0.00

0.10

0.20

0.30

0.40

0.50

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

2007 2008

Company B

Company C

Company D

Company E

Company F

• •

Reach

Frequency

Hits• •

• • •

Hits

Friends

Followers

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Making an observation 142 152 46

Expressing support 20 40 261

Offering an opinion 18 1 1

Rallying support 4 4 5

Advertising something 10

Asking a question 1 2 6

Distributing media 4 2

Making a suggestion 2 3

Giving a shout-out 1 2 1

Calling for action 1 2

Expressing criticism 1 1

Disclosing personal information 1 1

Putting out a wanted ad 1

Expressing agreement 1

Recruiting people 1

Answering a question 1

Expressing surprise 1

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SMB Seattle - Yes We Can Measure Social Media

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